Social Media Campaign Manager - Cantonese Speaking

📌 Core Information

🔹 Job Title: Social Media Campaign Manager - Cantonese Speaking

🔹 Company: Sleek

🔹 Location: Singapore, Hong Kong, Australia, UK (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Executing and scaling Facebook lead generation campaigns across multiple regions
• Developing ad copy and creative direction in Traditional Chinese
• Optimizing campaigns based on performance data
• Collaborating with sales to improve lead quality and conversion rates
• Providing structured performance reporting with actionable insights

ASSUMPTION: This role requires a strong understanding of B2B marketing and experience with Facebook Ads, as well as proficiency in Traditional Chinese.

📋 Key Responsibilities

✅ Launch and scale Facebook campaigns starting with Hong Kong, then expanding to Singapore, Australia, and the UK

✅ Build and manage a creative testing process to improve performance over time

✅ Evaluate lead quality in HubSpot and partner with Sales to improve conversion rates

✅ Continuously test and optimize campaign setup, including bidding strategies, ad types, and audience structures

✅ Provide structured performance reporting with actionable insights

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong communication and collaboration skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 1 year of hands-on experience managing Facebook lead generation campaigns, ideally in a B2B environment

Required Skills:

• Native speaker and writer of Traditional Chinese
• Experience creating ad copy and providing creative direction across multiple markets
• Proven ability to run structured creative testing and optimize campaigns based on performance data
• Familiarity with HubSpot and ability to evaluate lead quality and collaborate with Sales on conversion improvements

Preferred Skills:

• Experience with Google Ads
• Fluency in English

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for effective communication and collaboration with the team and stakeholders.

💰 Compensation & Benefits

Salary Range: SGD 4,000 - 6,000 per month (Estimated, based on industry standards for entry-level marketing roles in Singapore)

Benefits:

• Competitive market salaries
• Generous paid time off and holiday schedules
• Flexi benefits scheme for home office equipment or health and fitness expenditure
• Employee share ownership plan (for certain staff)

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Singapore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting and Business Services

Company Size: 201-500 employees (Mid-size)

Founded: 2017 (8 years ago)

Company Description:

• Sleek is a one-stop-shop for entrepreneurs to start and grow their business in Australia, Hong Kong, Singapore, and the UK
• They offer services such as company registration, corporate secretary, business accounting, and digital signature
• Sleek is committed to being a force for good and has planted over 29,271 trees and saved 7 tons of paper from landfills

Company Specialties:

• Company Registration
• Corporate Secretary
• Business Account
• Accounting
• Bookkeeping
• Tax
• Employment Visa
• Corporate Insurance
• Digital Signature
• CFO as a service

Company Website: sleek.com

ASSUMPTION: Sleek is a mid-sized company with a strong focus on innovation and sustainability. They prioritize humility, kindness, flexibility, and personal growth for their employees.

📊 Role Analysis

Career Level: Entry-level to Mid-level Marketing Role

Reporting Structure: This role reports directly to the Hiring Manager

Work Arrangement: Remote OK (Anywhere), with the option to work fully remote from anywhere in the world for 1 month each year

Growth Opportunities:

• Potential to expand the role's responsibilities as the company grows
• Opportunities to work on cross-functional projects and collaborate with various teams
• Possibility to advance to a senior marketing role with more strategic responsibilities

ASSUMPTION: This role offers significant growth potential as Sleek continues to expand its services and enter new markets.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): Singapore, Hong Kong, Australia, UK

Geographic Context:

• Singapore: A global financial hub with a multicultural environment and high quality of life
• Hong Kong: A major global financial center with a vibrant business ecosystem
• Australia: A diverse and multicultural country with a strong economy and high quality of life
• UK: A global leader in finance, technology, and innovation, with a diverse and multicultural population

Work Schedule: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while also providing the opportunity to work from different time zones and collaborate with a diverse team.

💼 Interview & Application Insights

Typical Process:

• Introductory call with a member of the HR team
• Career deep dive with the Hiring Manager
• Behavioural fit assessment with HR or the leadership team
• Reference interviews with provided references
• Background screening (if required)

Key Assessment Areas:

• Experience with Facebook Ads and lead generation campaigns
• Proficiency in Traditional Chinese
• Ability to create engaging ad copy and creative direction
• Data-driven decision-making and optimization skills
• Strong communication and collaboration skills

Application Tips:

• Highlight relevant experience with Facebook Ads and lead generation campaigns
• Include examples of successful ad copy and creative direction in Traditional Chinese
• Demonstrate your ability to analyze performance data and optimize campaigns
• Showcase your strong communication and collaboration skills

ATS Keywords: Facebook Ads, lead generation, ad copy, creative direction, Traditional Chinese, campaign optimization, performance data, HubSpot, B2B marketing

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, as well as their cultural fit and behavioral attributes.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• HubSpot
• Microsoft Office Suite

ASSUMPTION: The required tools and technologies are standard for digital marketing roles and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Humility and kindness
• Flexibility
• Personal growth

Work Style:

• Autonomous and self-driven
• Collaborative and communicative
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of embodying the values of humility and kindness in your recent roles?
• Are you comfortable working autonomously and taking initiative in a remote work environment?
• Do you thrive in collaborative environments and enjoy working with cross-functional teams?

ASSUMPTION: Sleek places a strong emphasis on cultural fit and seeks candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns across different regions and time zones
• Dealing with varying lead quality and conversion rates in different markets
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Balancing autonomy and collaboration in a remote work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Social Media Manager, but with a focus on lead generation and a requirement for proficiency in Traditional Chinese
• Unlike other marketing roles, this position requires a strong understanding of B2B marketing and experience with Facebook Ads
• Career progression in this role could lead to senior marketing positions, such as Marketing Manager or Director of Marketing

ASSUMPTION: This role is unique in its focus on lead generation and requirement for proficiency in Traditional Chinese, but offers similar career growth opportunities as other marketing roles.

📝 Sample Projects

• Developing and executing a Facebook campaign to generate leads for a new product launch in Hong Kong
• Analyzing campaign performance data to optimize targeting, bidding strategies, and ad creative in Singapore
• Collaborating with the sales team to improve lead quality and conversion rates in Australia

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and provide a sense of the day-to-day tasks and challenges.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Sleek support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Sleek approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the biggest challenges facing the company in the next 12 months, and how can this role contribute to overcoming them?

ASSUMPTION: These questions are designed to gain insight into the company culture, team dynamics, and expectations for the role, as well as the company's broader goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant experience with Facebook Ads, lead generation campaigns, and proficiency in Traditional Chinese
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful ad copy and creative direction in Traditional Chinese to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.