Social Media Campaign Manager - Mandarin Speaking

📌 Core Information

🔹 Job Title: Social Media Campaign Manager - Mandarin Speaking

🔹 Company: Sleek

🔹 Location: Remote (Anywhere)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Executing and scaling Facebook lead generation campaigns across multiple regions
• Developing ad copy and creative direction for campaigns
• Optimizing campaigns based on performance data
• Collaborating with sales to improve lead quality and conversion rates
• Providing structured performance reporting with actionable insights

ASSUMPTION: This role requires a strong understanding of B2B marketing, Facebook advertising, and lead generation strategies. The ideal candidate will have experience managing Facebook campaigns with large budgets and be a native speaker and writer of Traditional Chinese.

📋 Key Responsibilities

✅ Launch and scale Facebook campaigns starting with Hong Kong, then expanding to Singapore, Australia, and the UK—delivering profitable revenue at target ROAS through effective copywriting, audience selection, and optimization.

✅ Build and manage a creative testing process that improves performance over time by identifying what resonates in each market and language, with clear rationale for ongoing creative direction.

✅ Evaluate lead quality in HubSpot and partner with Sales to identify actions plans that improve conversion rates, and make ongoing adjustments to targeting, messaging, and campaign setup.

✅ Continuously test and optimize campaign setup, including bidding strategies, ad types, creative grouping within Ad Sets, and audience structures to maximize efficiency and scale.

✅ Provide structured performance reporting with actionable insights delivered daily, weekly, and monthly to guide decisions on budget, creative, and targeting.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 1 year of hands-on experience managing Facebook/Meta lead generation campaigns, ideally in a B2B environment

Required Skills:

• Native speaker and writer of Traditional Chinese
• Experience creating ad copy and providing creative direction across multiple markets
• Proven ability to run structured creative testing and optimize campaigns based on performance data
• Familiarity with HubSpot and ability to evaluate lead quality and collaborate with Sales on conversion improvements

Preferred Skills:

• Experience with Google Ads
• Fluency in English

ASSUMPTION: While a Bachelor's degree is preferred, Sleek values practical experience and may consider candidates with relevant work experience instead of a degree.

💰 Compensation & Benefits

Salary Range: Competitive market salaries (not specified, but industry standard for a junior marketing role with 0-2 years of experience is $45,000 - $65,000 USD)

Benefits:

• Generous paid time off and holiday schedules
• Flexi benefits scheme for home office equipment or health and fitness expenditure
• Employee share ownership plan (for eligible staff)

Working Hours: Full-time (40 hours per week) with flexibility to work from home and take fully remote work for 1 month each year

ASSUMPTION: The salary range provided is an estimate based on industry standards for a junior marketing role with 0-2 years of experience. Actual salary may vary based on factors such as location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting and Business Services

Company Size: 201-500 employees (Mid-sized company with a startup mindset)

Founded: 2017 (Sleek is a relatively young company with a short history)

Company Description:

• Sleek is a one-stop-shop for entrepreneurs to start and grow their business in Australia, Hong Kong, Singapore, and the UK
• The company offers services such as company registration, corporate secretary, accounting, bookkeeping, tax, employment visa, corporate insurance, digital signature, and CFO as a service
• Sleek is committed to building a force for good and has planted over 29,271 trees and saved 7 tons of paper from landfills

Company Specialties:

• Company Registration
• Corporate Secretary
• Business Account
• Accounting
• Bookkeeping
• Tax
• Employment Visa
• Corporate Insurance
• Digital Signature
• CFO as a service

Company Website: sleek.com

ASSUMPTION: Sleek is a growing company with a strong focus on innovation and customer delight. The company's mission is to make the lives of entrepreneurs easier by providing a comprehensive suite of services through proprietary software and AI.

📊 Role Analysis

Career Level: Junior to Mid-level Marketing Role

Reporting Structure: This role reports directly to the Hiring Manager

Work Arrangement: Remote OK with flexibility to work from home and take fully remote work for 1 month each year

Growth Opportunities:

• Potential to expand the role's responsibilities as the company grows
• Opportunities to work on cross-functional projects and collaborate with other teams
• Access to internal and external training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote (Anywhere)

Office Location(s): Sleek has offices in Singapore, Hong Kong, Australia, and the UK

Geographic Context:

• Sleek operates in multiple countries and regions, with a focus on Asia and the UK
• The company's headquarters are in Singapore
• The ideal candidate can be located anywhere, but must be a native speaker and writer of Traditional Chinese

Work Schedule: Full-time (40 hours per week) with flexibility to work from home and take fully remote work for 1 month each year

ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and collaborating with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Introductory call with a member of the HR team
• Career deep dive with the Hiring Manager
• Behavioural fit assessment with a member of HR or the leadership team
• Reference interviews with references provided by the candidate
• Requirement for background screening

Key Assessment Areas:

• Experience with Facebook/Meta lead generation campaigns
• Creative writing and direction skills
• Data-driven optimization skills
• Collaboration and communication skills
• Alignment with Sleek's company values and culture

Application Tips:

• Highlight relevant experience with Facebook/Meta lead generation campaigns and creative writing skills
• Tailor resume and cover letter to emphasize relevant skills and experiences
• Prepare for behavioural fit assessment by reflecting on past work experiences and how they demonstrate Sleek's core values

ATS Keywords: Facebook advertising, lead generation, campaign management, Traditional Chinese, B2B marketing, data-driven optimization, HubSpot, creative direction, performance reporting

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, behavioural fit, and cultural alignment with Sleek's values and mission.

🛠️ Tools & Technologies

• Facebook/Meta Ads Manager
• Google Ads (optional)
• HubSpot
• Microsoft Office Suite or Google Workspace

ASSUMPTION: The ideal candidate will have experience with Facebook/Meta Ads Manager and be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Humility and kindness
• Flexibility
• Financial benefits
• Personal growth

Work Style:

• Remote work and flexibility
• Collaborative and supportive team environment
• Focus on personal growth and development

Self-Assessment Questions:

• Do you embody Sleek's core values of humility and kindness in your work and personal life?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Sleek values candidates who are a strong cultural fit and align with the company's mission and values. The ideal candidate will be humble, kind, flexible, and committed to personal growth and development.

⚠️ Potential Challenges

• Managing multiple campaigns across different regions and languages
• Optimizing campaigns based on performance data and continuous testing
• Collaborating with sales to improve lead quality and conversion rates
• Working remotely and managing time zones

ASSUMPTION: The ideal candidate will be able to manage multiple campaigns, work effectively with sales, and thrive in a remote work environment.

📈 Similar Roles Comparison

• This role is similar to a Junior Marketing Manager or Campaign Manager role, but with a focus on Facebook/Meta lead generation campaigns and a requirement for Traditional Chinese language skills
• Unlike other marketing roles, this role requires a strong understanding of B2B marketing and lead generation strategies
• Career progression in this role could lead to a Senior Marketing Manager or Marketing Director position

ASSUMPTION: This role is unique in its focus on Facebook/Meta lead generation campaigns and requirement for Traditional Chinese language skills. The ideal candidate will have relevant experience and be able to thrive in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a Facebook campaign for a new product launch in Hong Kong
• Optimizing an existing campaign in Singapore to improve ROAS and lead quality
• Collaborating with sales to identify and implement improvements to targeting, messaging, and campaign setup

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to hit the ground running in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 6-12 months, and how does this role contribute to addressing them?
• How does Sleek support the professional growth and development of its employees?
• What is the company's approach to work-life balance and flexibility?
• How does Sleek measure the success of its marketing campaigns, and how does this role contribute to that?
• What is the company's long-term vision for this role and the marketing department?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and Sleek's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, such as Facebook/Meta lead generation campaigns, creative writing skills, and data-driven optimization skills
• Prepare for the interview process by researching Sleek's mission, values, and company culture
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.