Social Media & Campaign Specialist

📌 Core Information

🔹 Job Title: Social Media & Campaign Specialist

🔹 Company: FlexTal Staffing LLC

🔹 Location: Guadalajara, Jalisco, Mexico (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media content strategies across all major platforms
• Collaborating with cross-functional teams to create compelling digital campaigns
• Supporting sales and business development efforts through targeted social media strategies
• Creating polished visual content and managing the content calendar
• Monitoring campaign performance and adjusting strategies for optimization

ASSUMPTION: This role requires a strategic and self-driven individual with a proven track record in social media marketing, campaign management, and digital content creation. Strong communication and project management skills are essential for success in this position.

📋 Key Responsibilities

✅ Develop and execute social media content strategy across all major platforms

✅ Write original and engaging copy tailored to different platforms and audiences

✅ Translate PR stories, case studies, and sales content into compelling digital campaigns

✅ Partner with the Sales team to design social media strategies for proposals, trade shows, and business development efforts

✅ Create polished visual content using tools like Canva or similar

✅ Monitor campaign performance and adjust strategies for optimization

✅ Manage the content calendar, ensuring consistent brand tone and message

✅ Act as a digital advisor to internal stakeholders, recommending best practices and new ideas

ASSUMPTION: This role requires a proactive and creative mindset, with the ability to work independently and guide non-expert stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience in social media marketing, campaign management, and digital content creation

Required Skills:

• Strong copywriting skills in English; ability to write for a U.S. audience
• Proven experience supporting sales or B2B teams through social media campaigns
• Proficiency with Canva or similar design tools
• Comfortable working independently and guiding non-expert stakeholders
• Strong project management and communication skills

Preferred Skills:

• Experience working with senior living, healthcare, hospitality, or similar industries
• Familiarity with cross-functional environments and supporting multiple departments
• Creative mindset with a focus on storytelling and brand voice development

ASSUMPTION: Candidates with experience in supporting sales teams and working in cross-functional environments will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is MXN 60,000 - 80,000 per month, based on industry standards for mid-senior level marketing roles in Guadalajara. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Christmas Bonus
• Major Medical Expense Insurance (up to MXN 20,000,000)
• Minor Medical Insurance (VRIM membership)
• Dental Insurance
• Life Insurance (Death and MXN Disability)
• Vacation Days (12 days + 3 floating holidays)
• Cell Phone Reimbursement & Transportation Subsidy
• Hybrid Scheme (Remote & On-site work)
• Multicultural Exposure (operations within Mexico and United States)
• MezTal Internal Events
• Exclusive Discounts
• Academic Agreements

Working Hours: Full-time, 40 hours per week. Flexible hours may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: FlexTal Staffing LLC operates in the technology, information, and internet industry, focusing on providing flexible talent solutions.

Company Size: With 11-50 employees, FlexTal offers a mid-sized company environment, providing opportunities for growth and impact.

Founded: FlexTal was founded in 2018, making it a relatively young and dynamic company.

Company Description:

• FlexTal is a flexible talent solutions platform that enables companies to hire pre-screened, pre-vetted freelancers on demand.
• The company has one of the largest, fully distributed, independent contingent workforces in the world.
• FlexTal matches organizations with expert flexible talent, focusing on SaaS, software, technology, and the future of work.

Company Specialties:

• SaaS
• Software
• Technology
• The future of work
• Internet
• Flexible talent

Company Website: https://www.flextal.com

ASSUMPTION: Working at FlexTal offers applicants the opportunity to be part of a growing, innovative company in the technology and internet industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a candidate with proven experience in social media marketing, campaign management, and digital content creation.

Reporting Structure: The Social Media & Campaign Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Public Relations, and Proposal Development.

Work Arrangement: This is a hybrid role, with a combination of remote and on-site work. The specific work arrangement may be flexible for the right candidate.

Growth Opportunities:

• Expanding the role's responsibilities based on performance and company growth
• Potential career progression into a management or leadership role within the marketing department
• Opportunities to work on diverse projects and campaigns, driving brand awareness and revenue growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: FlexTal has a hybrid work environment, with both remote and on-site work options available.

Office Location(s): Guadalajara, Jalisco, Mexico (with operations within Mexico and the United States)

Geographic Context:

• Guadalajara is the second-largest city in Mexico and the capital of the state of Jalisco.
• The city is known for its rich history, vibrant culture, and growing tech industry.
• Guadalajara offers a high quality of life, with a moderate cost of living compared to other major Mexican cities.

Work Schedule: The work schedule for this role is full-time, with 40 hours per week. Flexible hours may be available for the right candidate.

ASSUMPTION: Working in Guadalajara offers applicants the opportunity to live and work in a vibrant, culturally rich city with a growing tech industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the Marketing Manager
• Final interview with the CEO or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Social media marketing and campaign management skills
• Copywriting and content creation abilities
• Project management and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your social media marketing campaigns and their results.
• Demonstrate your understanding of the company and its mission in your application materials.

ATS Keywords: Social Media Marketing, Campaign Management, Digital Content Creation, Copywriting, Sales Support, Project Management, Communication Skills, Analytics Tools, Visual Content Creation, Storytelling, Brand Voice Development, Cross-Functional Collaboration, Creative Mindset, Independent Work, Best Practices, Digital Strategy

ASSUMPTION: The application process for this role may vary depending on the company's current hiring needs and the number of applicants. Staying up-to-date with the latest application status and following up appropriately is essential for success.

🛠️ Tools & Technologies

• Canva (or similar design tools)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Flexibility
• Expertise
• Integrity
• Innovation
• Collaboration

Work Style:

• Self-driven and proactive
• Creative and strategic thinker
• Strong communication and project management skills
• Ability to work independently and guide non-expert stakeholders
• Comfortable in a dynamic, growing company environment

Self-Assessment Questions:

• Do I have a proven track record in social media marketing, campaign management, and digital content creation?
• Am I comfortable working independently and guiding non-expert stakeholders?
• Do I have a creative mindset with a focus on storytelling and brand voice development?
• Am I comfortable in a hybrid work environment, with a combination of remote and on-site work?

ASSUMPTION: Applicants who are a strong cultural fit for FlexTal will have a proven track record in social media marketing, campaign management, and digital content creation, as well as a creative mindset and strong communication skills.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and goals
• Adapting to a dynamic, growing company environment
• Balancing remote and on-site work responsibilities

ASSUMPTION: Applicants should be prepared to manage multiple projects and deadlines, work with diverse teams, and adapt to a dynamic company environment in this role.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Social Media Manager position, but with a stronger focus on campaign planning and supporting sales efforts.
• Unlike some marketing roles, this position requires a proven track record in social media marketing, campaign management, and digital content creation.
• Career progression in this role may lead to management or leadership positions within the marketing department.

ASSUMPTION: Applicants should compare this role to similar marketing positions, focusing on the unique requirements and growth opportunities offered by this specific role.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, resulting in a 30% increase in brand awareness and a 20% increase in sales.
• Creating visually appealing content for a company's social media platforms, leading to a 50% increase in engagement and a 30% increase in followers.
• Partnering with the sales team to create targeted social media content for a trade show, contributing to a 25% increase in qualified leads generated at the event.

ASSUMPTION: Applicants should provide specific examples of their social media marketing campaigns and their results, demonstrating their ability to create engaging content and drive meaningful outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into it?
• How does the Marketing department collaborate with other departments, such as Sales and Proposal Development?
• What are the most significant challenges facing the company's social media presence, and how can this role address them?
• What opportunities are there for growth and advancement within the Marketing department?
• How does the company support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and the company, as well as their understanding of the company's social media strategy and marketing department dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media marketing campaigns and their results.
• Prepare for the interview by researching the company and its mission, as well as the specific challenges facing its social media presence.
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.