📌 Core Information
🔹 Job Title: Social Media & Champion Community Lead
🔹 Company: Augment Code
🔹 Location: Palo Alto, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Community Management
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Palo Alto, CA)
🚀 Job Overview
Key aspects of this role include:
- Growing Augment Code's social media presence and engaging with the developer community
- Building relationships with influencers and user champions to amplify the brand voice
- Gathering community insights to inform product improvements and roadmap
- Collaborating with cross-functional teams, including marketing, engineering, product, and design
ASSUMPTION: This role requires a strong technical foundation and a passion for building authentic connections with end users and creators. Ideal candidates have built programs in developer community management and social media before and are looking to do it again.
📋 Key Responsibilities
✅ Grow and manage Augment Code's social media presence across various platforms, including Twitter/X, Bluesky, LinkedIn, Discord, and Reddit
✅ Identify, nurture, and manage relationships with influencers and online creators to showcase Augment Code's products and amplify reach
✅ Identify and nurture champions within the user community to amplify reach, reputation, and inform the product roadmap
✅ Select and implement social media and community tools that align with developers' workflows and preferences
✅ Create channels that turn community insights into product improvements
✅ Track and analyze the performance of various campaigns and channels, and adjust approaches based on insights
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational and communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of community management and social media experience, specifically for developers
Required Skills:
- Proven experience in growing and managing social media communities
- Strong organizational and communication skills
- Ability to separate signal from noise and direct feedback accordingly
- Experience selecting and managing social media community platforms
- Track record of learning and using various AI tools to create better ideas, images, and content fast
Preferred Skills:
- Experience with developer communities and influencer marketing
- Familiarity with AI and its applications in software development
ASSUMPTION: Candidates with a self-starter mentality, strong collaboration skills, and a genuine enthusiasm for AI in software development are highly desired.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Flexible work hours
- Competitive salary & equity
- Tools stipend
- Health, dental, vision, and life insurance
- Short-term and long-term disability
- Unlimited paid time off + holidays
- Numerous company social events
Working Hours: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered developer tools
Company Size: 51-200 employees (according to LinkedIn)
Founded: 2022
Company Description:
- Augment Code is on a mission to improve software development at scale using AI
- The company's flagship product, Augment, deeply understands a codebase and how a team builds software
- Augment Code proudly serves clients such as Webflow, Kong, Pigment, and more
Company Specialties:
- AI and machine learning
- Software engineering and developer tools
- Platform engineering and developer productivity
Company Website: http://www.augmentcode.com
ASSUMPTION: Augment Code is a fast-growing startup with a strong focus on AI and developer tools. The company values innovation, collaboration, and a passion for improving software development.
📊 Role Analysis
Career Level: Mid-level to senior, with significant growth potential in a fast-moving environment
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive
Work Arrangement: On-site in Palo Alto, CA, with flexible scheduling
Growth Opportunities:
- As the company grows, there will be opportunities to expand the team and take on more responsibilities
- This role offers significant growth potential in a fast-moving environment
ASSUMPTION: The ideal candidate for this role will have a strong technical foundation, a passion for building connections, and a genuine enthusiasm for AI in software development.
🌍 Location & Work Environment
Office Type: On-site office in Palo Alto, CA
Office Location(s): Palo Alto, CA
Geographic Context:
- Palo Alto is located in the heart of Silicon Valley, with numerous tech companies and startups nearby
- The area offers a diverse range of dining, entertainment, and outdoor activities
- Palo Alto has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The ideal candidate for this role will be comfortable working in an on-site office environment and be able to commute to Palo Alto, CA.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing or a similar executive
Key Assessment Areas:
- Candidates' understanding of Augment Code's products and mission
- Candidates' social media and community management skills
- Candidates' ability to build relationships with influencers and user champions
- Candidates' cultural fit with the company and team
Application Tips:
- Highlight relevant experience in social media management, community building, and influencer marketing
- Demonstrate a strong understanding of Augment Code's products and mission
- Showcase your ability to create engaging content and campaigns for developer communities
- Prepare questions about the company, team, and role to ask during the interview
ATS Keywords: Social Media, Community Management, Developer Advocacy, Influencer Marketing, Campaign Building, Content Creation, Feedback Analysis, Collaboration, Technical Foundation, Organizational Skills, Communication Skills, AI Tools, Strategic Thinking, Hands-on Execution, Enthusiasm for AI, Humor
ASSUMPTION: Augment Code uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media platforms: Twitter/X, Bluesky, LinkedIn, Discord, Reddit
- Community management tools: Slack, Discord, or other relevant platforms
- AI tools: Various AI tools for content creation, image generation, and idea generation
ASSUMPTION: The ideal candidate for this role will have experience with various social media platforms, community management tools, and AI tools for content creation and idea generation.
👔 Cultural Fit Considerations
Company Values:
- Drive to build something extraordinary from the ground up
- Balance of strategic thinking and hands-on execution
- Ability to be both the company's voice and the community's advocate
- Genuine enthusiasm for how AI is transforming software development
Work Style:
- Collaborative and cross-functional, working closely with marketing, engineering, product, and design teams
- Fast-paced and dynamic, with a focus on growth and innovation
- Data-driven and analytical, with a strong emphasis on performance tracking and optimization
Self-Assessment Questions:
- How do you align with Augment Code's mission to improve software development at scale using AI?
- How comfortable are you working in a fast-paced, dynamic environment with a strong focus on growth and innovation?
- How well do your personal work style and values fit with Augment Code's company culture?
ASSUMPTION: Augment Code values candidates who are a strong cultural fit with the company and team. Candidates should be able to demonstrate their alignment with the company's mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic thinking with hands-on execution
- Adapting to a fast-paced, dynamic work environment
- Growing and managing a social media presence for a relatively new company
ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced, dynamic environment and manage multiple projects and stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on growing Augment Code's social media presence and engaging with the developer community
- Similar roles in other companies may have a broader focus on marketing, communications, or community management
- Career paths for this role may include progression into senior marketing or community management positions, or transitioning into a more specialized role within the company
ASSUMPTION: This role is unique in its focus on growing Augment Code's social media presence and engaging with the developer community. Candidates should be aware of the specific requirements and responsibilities of this role compared to similar positions in other companies.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Augment Code product or feature
- Identifying and nurturing influencers and user champions to amplify Augment Code's reach and reputation
- Creating a feedback loop to turn community insights into product improvements and inform the product roadmap
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Actual projects and responsibilities may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communications strategy for Augment Code?
- What are the most significant challenges facing the social media and community management efforts at Augment Code, and how can this role address them?
- How does Augment Code support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates should feel free to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Augment Code job portal
- Customize your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media management and community building work, if applicable
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
