📌 Core Information
🔹 Job Title: Social Media Channel Manager (Team New Zealand - Contract)
🔹 Company: SailGP
🔹 Location: Auckland, Auckland, New Zealand
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the team’s social media strategy across platforms
- Collaborating with team members and external partners to achieve objectives
- Creating engaging content, including social-first video edits, to drive growth and fan engagement
- Managing day-to-day social media activities and community management
- Analyzing fan sentiment and producing monthly reports on social media progress
- Working with global brands to amplify and deliver sponsored content
ASSUMPTION: This role requires a strong understanding of social media platforms and content creation, as well as the ability to work in a fast-paced environment with tight deadlines.
📋 Key Responsibilities
✅ Develop and execute the team’s social media strategy across platforms including Facebook, Instagram, TikTok, and LinkedIn
✅ Collaborate with team members including Athletes, Comms Lead, Team videographer, and SailGP to achieve the team’s objectives
✅ Create engaging content, including social-first video edits, that reflect the team’s identity and drive growth and fan engagement
✅ Create content to deliver on partner requirements and provide positive exposure and engagement
✅ Manage day-to-day social media activities, including content planning, scheduling, and proactive community management
✅ Monitor fan sentiment, address issues, and manage the team's social inboxes through proactive community management
✅ Produce monthly reports and analysis on the team’s social media strategy and progress on KPIs
✅ Work with global B2B and B2C brands to amplify and deliver sponsored content
ASSUMPTION: This role involves working outside of traditional office hours, including evenings, weekends, and overnight hours when required.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience creating social first content along with managing and growing social media accounts, preferably for sports teams, leagues, or athletes
Required Skills:
- Strong working understanding of video creation and graphic design tools
- Strong working understanding of digital and social media platforms, with expertise in Instagram and TikTok
- Ability to analyze social media metrics and adjust strategies accordingly
- Creative and idea-driven, with a passion for storytelling through social media
- Strong communication skills and the ability to collaborate with internal and external stakeholders
- Enthusiastic, energetic, and results-driven with a passion for sports
- Confidence working with elite athletes
Preferred Skills:
- Experience working with SailGP or similar high-performance sports organizations
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in sports marketing or social media management for sports teams will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: NZD 65,000 - 85,000 per year (pro-rated for the contract duration)
Benefits:
- Flexible work arrangement (4 days per week)
- Opportunity to work with elite athletes and a global sports organization
- Potential for international travel
Working Hours: This role requires working outside of traditional office hours, including evenings, weekends, and overnight hours when required. The role involves up to 32 hours per week.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in New Zealand and the contract duration.
📌 Applicant Insights
🔍 Company Context
Industry: SailGP is a global sports and entertainment property focused on high-performance sailing. The organization is committed to delivering exciting racing on water while also championing a world powered by nature.
Company Size: SailGP has 51-200 employees globally, with a team based in Auckland, New Zealand. This size allows for a dynamic and collaborative work environment.
Founded: SailGP was founded in 2018 and is currently in its fifth season.
Company Description:
- SailGP is the world’s fastest-growing sports and entertainment property, featuring high-tech F50 catamarans racing at speeds approaching 60 mph
- The organization is committed to delivering actions and innovations that advance the global adoption of clean energy
- SailGP is a global organization with defined values that shape its culture: deliver quality, break boundaries, make an impact, stand together, and strike a balance
Company Specialties:
- High-performance sailing events
- Sustainability initiatives
- Global marketing and branding
Company Website: sailgp.com
ASSUMPTION: SailGP's focus on sustainability and innovation sets it apart from traditional sports organizations, offering unique opportunities for growth and impact.
📊 Role Analysis
Career Level: This role is suitable for an experienced social media manager looking to take on a leadership role within a dynamic sports organization.
Reporting Structure: The Social Media Channel Manager reports directly to the Senior Communications and Marketing Manager - New Zealand and collaborates with various team members and external partners.
Work Arrangement: This is a fixed-term contractor role, at 4 days per week, until the end of 2025.
Growth Opportunities:
- Potential for international travel and exposure to global sports events
- Opportunity to work with elite athletes and high-profile brands
- Possibility to transition into a full-time role or take on additional responsibilities within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on SailGP's global presence.
🌍 Location & Work Environment
Office Type: SailGP's New Zealand team is based in Auckland, with a hybrid work arrangement that combines on-site and remote work.
Office Location(s): 73 Woodcocks Road, Warkworth, Auckland 0910, NZ
Geographic Context:
- Auckland is New Zealand's largest city, offering a vibrant cultural scene, beautiful landscapes, and a high quality of life
- The city is home to a diverse range of industries, including sports, entertainment, and technology
- Auckland's climate is mild and humid, with warm summers and cool winters
Work Schedule: This role requires working outside of traditional office hours, including evenings, weekends, and overnight hours when required. The role involves up to 32 hours per week.
ASSUMPTION: Auckland's dynamic sports scene and vibrant culture make it an ideal location for a social media manager focused on high-performance sailing events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Senior Communications and Marketing Manager - New Zealand
- In-depth interview with the hiring manager and other team members
- Background check and reference verification
Key Assessment Areas:
- Social media strategy and content creation skills
- Understanding of SailGP's brand and values
- Ability to work in a fast-paced environment and manage multiple tasks
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience in social media management, content creation, and community management
- Include examples of successful social media campaigns or projects
- Demonstrate your understanding of SailGP's brand and values in your cover letter
- Prepare questions about the role, the team, and the organization to ask during the interview
ATS Keywords: Social Media Management, Content Creation, Video Editing, Graphic Design, Community Management, Fan Engagement, Analytics, Collaboration, Communication, Creativity, Storytelling, Digital Marketing, Event Management, Time Management, Adaptability, Passion for Sports
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, as well as their passion for sports and social media.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, TikTok, LinkedIn
- Video creation and editing tools: Adobe Premiere Pro, Final Cut Pro, iMovie
- Graphic design tools: Adobe Creative Suite, Canva, Sketch
- Social media management tools: Hootsuite, Buffer, Sprout Social
- Analytics tools: Google Analytics, Sprout Social, Hootsuite Insights
ASSUMPTION: Candidates should have experience with relevant social media platforms, video creation and editing tools, and social media management tools.
👔 Cultural Fit Considerations
Company Values:
- Deliver Quality: Strive for excellence in all aspects of the role
- Break Boundaries: Challenge the status quo and innovate
- Make an Impact: Contribute to SailGP's mission of delivering exciting racing and driving sustainability
- Stand Together: Collaborate and support team members
- Strike a Balance: Prioritize work-life balance and well-being
Work Style:
- Dynamic and fast-paced environment
- Collaborative and supportive team culture
- Opportunity to work with elite athletes and global brands
Self-Assessment Questions:
- Do you have a proven track record in social media management and content creation?
- Are you comfortable working in a fast-paced environment with tight deadlines?
- Do you share SailGP's passion for high-performance sports and sustainability?
ASSUMPTION: Candidates who align with SailGP's values and work style will be well-suited to this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Working outside of traditional office hours, including evenings, weekends, and overnight hours when required
- Adapting to the unique demands of a global sports organization
- Balancing the needs of multiple stakeholders, including athletes, partners, and fans
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to the unique demands of this role.
📈 Similar Roles Comparison
- Social Media Manager (Sports Team) vs. Social Media Manager (Corporate Brand)
- Sports team role focuses on fan engagement, event coverage, and athlete collaboration
- Corporate brand role focuses on brand consistency, product promotion, and customer service
- Social Media Manager (Contract) vs. Social Media Manager (Full-Time)
- Contract role offers flexibility and potential for international travel
- Full-time role offers long-term career growth and benefits
- Social Media Manager (New Zealand) vs. Social Media Manager (Global)
- New Zealand role focuses on local fan engagement and regional events
- Global role manages multiple time zones and global brand consistency
ASSUMPTION: Candidates should consider the unique demands and benefits of each role type when comparing this opportunity to other social media management positions.
📝 Sample Projects
- Developing and executing a social media strategy for a major sailing event, including live coverage and post-event engagement
- Creating engaging content, including video edits, to drive fan engagement and grow social media channels
- Managing day-to-day social media activities, including content planning, scheduling, and community management, for a high-profile sports team
ASSUMPTION: Successful candidates will have experience managing social media accounts for high-profile sports teams or events, as well as creating engaging content and analyzing metrics to optimize strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other team members and external partners?
- What are the most challenging aspects of working in a fast-paced sports environment?
- How does SailGP support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role and their enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, as well as your passion for sports and social media
- Prepare questions about the role, the team, and the organization to ask during the interview
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
