Social Media Co-Ordinator

📌 Core Information

🔹 Job Title: Social Media Co-Ordinator

🔹 Company: Disturbia

🔹 Location: Cramlington, Northumberland, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Overseeing content creation and publishing for TikTok and Instagram Reels, supporting other social media channels
• Coordinating creative asset creation and collaborating with in-house teams
• Developing a social media strategy roadmap and executing innovative content
• Managing influencer relationships and producing engaging video content
• Monitoring channel KPIs and maintaining the brand voice across all platforms

ASSUMPTION: This role requires a balance of creativity, organization, and analytical skills to effectively manage social media channels and drive engagement.

📋 Key Responsibilities

✅ Oversee content creation and publishing for TikTok and Instagram Reels, supporting other social media channels with a combined reach of 1.2 million followers

✅ Coordinate and curate creative asset creation for social media channels, collaborating with in-house teams

✅ Lead and develop a focus on in-house and external short-form video content, producing engaging and innovative video content for all social media channels

✅ Partner with the Head of Creative to develop a social media strategy roadmap, taking ideas through from generation to planning, scheduling, execution, and review

✅ Oversee and lead the sourcing and communication of a diverse and brand-relevant video/TikTok influencer roster and relationships, focusing on high-quality, innovative, and on-trend content

✅ Produce weekly and monthly reports focusing on channel KPIs and actionable insights with continual progress and improvements in mind

✅ Own and develop the Disturbia ‘voice’ across all channels, ensuring brand values are maintained at all times

✅ Maintain social media platforms at pre-arranged times outside of Mon-Fri working hours

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple social media channels and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field (or equivalent experience)

Experience: At least 2 years in a similar position or proven experience creating engaging content

Required Skills:

• Proven experience in social media management and content creation
• Strong understanding of mobile video production for TikTok/Instagram Reels
• In-depth knowledge and understanding of social media platforms
• Excellent writing and language skills
• Highly organized and effective communication skills
• Basic working knowledge of principles of SEO and Google Analytics
• Proficient with Photoshop

Preferred Skills:

• Marketing degree or relevant work experience
• Working knowledge of the blogosphere relevant to the company’s field

ASSUMPTION: Candidates with a strong portfolio showcasing their creativity and relevant work experience will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Based on industry standards for a Social Media Co-Ordinator role in the UK with 2-5 years of experience)

Benefits:

• 21 days holiday increasing with length of service
• Holiday purchase scheme
• Hybrid and flexible working
• Company discount
• Discretionary company bonus
• Cycle to work scheme
• Regular socials and social fund
• Birthday treats
• Retail discounts

Working Hours: Full-time (40 hours per week), with occasional out-of-hours maintenance of social media platforms

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Disturbia is a subculture fashion and lifestyle brand that caters to customers who want to express their individuality through unique and edgy clothing.

Company Size: Small (11-50 employees). Working at Disturbia offers a close-knit team environment with opportunities for growth and creativity.

Founded: 2003. Disturbia has been in the fashion industry for over two decades, establishing itself as a go-to brand for alternative fashion enthusiasts.

Company Description:

• Disturbia is a fashion brand that focuses on subculture and alternative styles
• The company aims to comfort the disturbed and disturb the comfortable with its unique and edgy clothing
• Disturbia caters to customers who want to express their individuality and stand out from the crowd

Company Specialties:

• Alternative fashion
• Subculture clothing
• Edgy and unique designs

Company Website: http://www.disturbia.co.uk/

ASSUMPTION: Disturbia's focus on subculture and alternative fashion may appeal to candidates who are passionate about self-expression and unique styles.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of experience and creativity, making it suitable for candidates with 2-5 years of experience in social media management or a related field.

Reporting Structure: The Social Media Co-Ordinator will report directly to Louise Allen, the Head of Content.

Work Arrangement: Hybrid. This role offers a combination of on-site and remote work, allowing for flexibility and a better work-life balance.

Growth Opportunities:

• Progression to a senior role within the content team
• Expanding responsibilities to include additional marketing channels or projects
• Gaining experience in influencer marketing and brand collaborations

ASSUMPTION: This role offers opportunities for growth and development within the content team, as well as the chance to gain experience in various aspects of social media management.

🌍 Location & Work Environment

Office Type: Hybrid. The Disturbia office is located at 3 Silverton Court, Northumberland Business Park, Cramlington, England NE23 7RY, with additional office space in London.

Office Location(s): Cramlington, Northumberland, and London, England

Geographic Context:

• Cramlington is a town in Northumberland, England, with a population of approximately 30,000 people
• The North East of England is known for its rich industrial history and vibrant cultural scene
• Cramlington offers a mix of urban and rural living, with easy access to both Newcastle upon Tyne and the Northumberland countryside

Work Schedule: Full-time (40 hours per week), with occasional out-of-hours maintenance of social media platforms

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the location in Cramlington offers a mix of urban and rural living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-person or virtual interview with the hiring manager (Louise Allen)
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Creativity and innovation in content ideas
• Understanding of social media platforms and trends
• Communication and collaboration skills
• Organizational skills and time management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous social media campaigns or content creation projects
• Demonstrate your understanding of Disturbia's brand and target audience
• Prepare questions to ask the interviewer about the company's culture and growth opportunities

ATS Keywords: Social Media Management, Content Creation, Video Production, Marketing Theory, SEO, Google Analytics, Photoshop, Writing Skills, Communication Skills, Organizational Skills, Creative Thinking, Influencer Relations, Reporting, Brand Management, Social Media Strategy

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's creativity, organization, and communication skills.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or iMovie)
• Graphic design tools (e.g., Adobe Photoshop, Canva, or GIMP)
• SEO and analytics tools (e.g., Google Analytics, SEMrush, or Ahrefs)

ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's experience and the company's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Creativity and self-expression
• Individuality and uniqueness
• Quality and craftsmanship

Work Style:

• Collaborative and team-oriented
• Adaptable and innovative
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you embody Disturbia's brand values in your personal style and approach to work?
• Can you provide an example of a time when you had to adapt your content strategy to accommodate a sudden change in trends or audience preferences?
• How do you balance creativity and data-driven decision-making in your content creation process?

ASSUMPTION: Candidates who align with Disturbia's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• Managing multiple social media channels and projects simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing creativity and data-driven decision-making in content creation
• Occasional out-of-hours maintenance of social media platforms

ASSUMPTION: The Social Media Co-Ordinator role may present challenges related to time management, adaptability, and maintaining a strong work-life balance.

📈 Similar Roles Comparison

• Unlike other social media roles, this position focuses heavily on short-form video content and influencer marketing
• Disturbia's unique brand and target audience may require a more creative and niche-focused approach to social media management
• This role offers opportunities for growth and development within the content team, as well as the chance to gain experience in various aspects of social media management

ASSUMPTION: This role may differ from other social media management positions in its focus on short-form video content and influencer marketing, as well as its unique brand and target audience.

📝 Sample Projects

• Developing a social media strategy roadmap for TikTok and Instagram Reels
• Collaborating with in-house teams to create engaging video content for all social media channels
• Managing a diverse and brand-relevant video/TikTok influencer roster and relationships

ASSUMPTION: These sample projects provide an overview of the key responsibilities and tasks associated with the Social Media Co-Ordinator role at Disturbia.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall content strategy?
• How does Disturbia support the professional development and growth of its employees?
• Can you provide an example of a successful social media campaign that the company has run in the past, and what made it successful?
• How does Disturbia approach influencer marketing, and what are the key metrics used to evaluate the success of these campaigns?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns or content creation projects
• Demonstrate your understanding of Disturbia's brand and target audience
• Prepare questions to ask the interviewer about the company's culture and growth opportunities
• Follow up with the hiring manager (Louise Allen) one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.