Social Media Community Analyst (Applebee’s)

📌 Core Information

🔹 Job Title: Social Media Community Analyst (Applebee’s)

🔹 Company: Dine Brands Global

🔹 Location: Pasadena, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing social media communities and executing strategies to enhance brand awareness
• Collaborating with cross-functional teams to create impactful content and monitor social media trends
• Analyzing social media performance and providing insights to optimize strategies
• Working with agency partners to maintain consistent messaging and maximize campaign impact

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and project management skills. Candidates should be creative, adaptable, and passionate about building online communities.

📋 Key Responsibilities

✅ Community Management & Social Listening: Partner with the in-house social lead to develop a cutting-edge social media community management strategy for the brand. Conduct daily community management, interact with guests, and respond to inquiries. Develop real-time engagement strategies to connect with followers, monitor trends, and foster a vibrant community.

✅ Social Calendar Planning: Execute the global social calendar and platform positioning. Ensure alignment with the social media strategy through daily commenting, potential posting, and maintaining a consistent, engaging presence.

✅ Brand Tone & Voice: Bring Applebee’s brand voice to life across all social media platforms. Write, edit, and manage outward-facing communications to ensure consistency and authenticity.

✅ Brand Campaign Support: Help execute dynamic social media plans around brand campaigns, collaborating with cross-functional teams and agencies to achieve impactful objectives.

✅ Trendsetting & Analysis: Keep social strategies fresh and innovative by identifying emerging online trends and seizing opportunities for brand engagement. Stay updated on platform changes and best practices.

✅ Content Creator Program Management: Execute the content creator strategy and develop relationships with key creators across leading platforms.

✅ Crisis/Issues Support: Collaborate with the Brand Communications team and agency partners to monitor social platforms and provide timely reports on potential issues.

✅ Agency Management: Work with social agency partners and marketing leadership and communications teams to maintain consistent messaging and maximize campaign impact.

✅ Analytics & Reporting: Work with the social media manager to utilize analytics tools to monitor and analyze social media community. Provide insights to optimize strategies.

✅ Cross-Functional Collaboration: Work closely with marketing, PR, guest relations, operations, and other departments to ensure cohesive brand communication and social amplification.

ASSUMPTION: This role requires strong communication, project management, and analytical skills. Candidates should be comfortable working in a fast-paced, highly visible, and collaborative environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related discipline, or equivalent professional experience.

Experience: Minimum of 2-4 years of proven experience as a Social Media Community Analyst or similar role.

Required Skills:

• Excellent written and verbal communication and interpersonal skills
• Proficiency in social media management tools and analytics platforms, such as Sprinklr, Meltwater, and Google Analytics
• Basic knowledge of graphic design tools, such as Adobe Creative Suite, Canva, or Final Cut Pro
• Strong understanding of social media platforms, including Facebook, Instagram, X, TikTok, SNAP, and LinkedIn, with a constant pulse on emerging platforms
• Understanding of search engine optimization (SEO) principles to enhance content visibility
• Experience working with creative agency partners, including media buying agencies
• Excellent organizational, project management, and problem-solving skills
• Dependable, willing to take initiative, and adaptable to various situations
• Willingness to travel and work after-hours or on weekends as needed
• Self-starter with the ability to take a great idea and execute it from start to finish

Preferred Skills:

• Experience working with a global brand
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong passion for the Applebee’s brand and a keen eye for detail. They should also be comfortable working in a fast-paced, highly visible, and collaborative environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 per year, depending on experience

Benefits:

• Competitive salary and health benefits
• 401K plan with company match
• Tuition reimbursement
• Dining perks and discounts
• Flexible dependent and health spending accounts
• Wellness program with professional, financial, and overall well-being resources
• Hybrid work model with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Dine Brands Global is a publicly traded company in the restaurant industry, franchising restaurants under Applebee's Neighborhood Grill + Bar, IHOP, and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees, Dine Brands is one of the largest full-service restaurant companies in the world.

Company Size: Dine Brands Global has 501-1,000 employees, making it a mid-sized company. This size allows for a more intimate work environment while still offering opportunities for growth and collaboration.

Founded: Dine Brands Global was founded in 2007, with a history of hospitality experience and expertise throughout 18 countries around the world.

Company Description:

• Dine Brands Global passionately nurtures and grows the world’s most beloved restaurant brands
• The company supports more than 3,400 restaurants, making it one of the largest full-service restaurant companies in the world
• Dine Brands embraces new ideas, authenticity, and collaboration to unite franchisees, brands, and team members to go further together

Company Specialties:

• Franchising
• Brand revitalization
• Consumer marketing

Company Website: https://www.dinebrands.com/en

ASSUMPTION: Dine Brands Global is a well-established company in the restaurant industry, offering opportunities for growth and collaboration in a mid-sized work environment.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the marketing and communications field, offering opportunities for growth and development within the company.

Reporting Structure: The Social Media Community Analyst reports directly to the in-house social lead and works closely with cross-functional teams, including marketing, PR, guest relations, operations, and other departments.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Potential career progression within the marketing and communications department
• Opportunities to work on global brand campaigns and expand social media footprint
• Chance to develop skills in crisis management, agency management, and cross-functional collaboration

ASSUMPTION: This role offers opportunities for growth and development within the marketing and communications field, with a focus on social media community management and engagement.

🌍 Location & Work Environment

Office Type: Dine Brands Global’s headquarters is located in Pasadena, California, offering a vibrant and diverse work environment.

Office Location(s): 10 W Walnut St, Pasadena, California 91103, US

Geographic Context:

• Pasadena is a city in Los Angeles County, California, with a population of approximately 140,000 people
• The city is known for its historic architecture, cultural attractions, and scenic neighborhoods
• Pasadena offers a mix of urban and suburban living, with easy access to Los Angeles and other nearby cities

Work Schedule: This role follows a hybrid work arrangement, with a combination of on-site and remote work. The specific work schedule may vary depending on the needs of the team and the company.

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to manage social media communities
• Understanding of social media trends and platforms
• Creativity and ability to generate innovative ideas and content
• Project management and organizational skills
• Alignment with Applebee’s brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of social media trends and platforms in your application materials
• Demonstrate your creativity and ability to generate innovative ideas and content in your application materials
• Prepare for behavioral interview questions that focus on your communication, project management, and problem-solving skills
• Research Applebee’s brand and company culture to show your enthusiasm and alignment with the company’s values

ATS Keywords: Social Media Management, Community Engagement, Content Creation, Analytics, Communication Skills, Graphic Design Tools, SEO Knowledge, Project Management, Collaboration, Trend Analysis, Crisis Management, Agency Management, Organizational Skills, Creativity, Dependability, Flexibility

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s communication, project management, and analytical skills, as well as their alignment with Applebee’s brand values and company culture.

🛠️ Tools & Technologies

• Social media management tools and analytics platforms, such as Sprinklr, Meltwater, and Google Analytics
• Graphic design tools, such as Adobe Creative Suite, Canva, or Final Cut Pro
• Project management and collaboration tools, such as Microsoft Office or Google Workspace

ASSUMPTION: This role requires proficiency in social media management tools and analytics platforms, as well as basic knowledge of graphic design tools. Candidates should also be comfortable using project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and authenticity
• Collaboration: Uniting franchisees, brands, and team members to go further together
• Accountability: Taking personal responsibility for actions
• Openness: Fostering a collaborative, creative environment that believes we will go further when we Dine Together

Work Style:

• Fast-paced and highly visible
• Collaborative and creative
• Focused on generating innovative ideas and content

Self-Assessment Questions:

• Do you have a passion for the Applebee’s brand and a keen eye for detail?
• Are you comfortable working in a fast-paced, highly visible, and collaborative environment?
• Do you have strong communication, project management, and analytical skills?
• Are you comfortable working with a global brand and collaborating with cross-functional teams?
• Do you have a strong understanding of social media trends and platforms?

ASSUMPTION: Candidates should assess their alignment with Applebee’s brand values and company culture, as well as their comfort with the fast-paced, highly visible, and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and communities simultaneously
• Keeping up with emerging social media trends and platform changes
• Balancing the need for creativity and innovation with brand guidelines and consistency
• Working with agency partners and cross-functional teams to maintain consistent messaging and maximize campaign impact
• Managing crises and issues that may arise on social media platforms

ASSUMPTION: This role presents unique challenges related to managing multiple social media platforms and communities, keeping up with emerging trends, and balancing creativity with brand consistency. Candidates should be comfortable working in a fast-paced, highly visible, and collaborative environment.

📈 Similar Roles Comparison

• This role is similar to other social media community management positions, but with a focus on a global restaurant brand
• Unlike other social media roles, this position requires a strong understanding of the restaurant industry and its unique challenges and opportunities
• Career progression in this role may lead to opportunities in global brand management, consumer marketing, or other related fields within the restaurant industry

ASSUMPTION: This role offers unique opportunities and challenges related to managing social media communities for a global restaurant brand. Candidates should have a strong understanding of the restaurant industry and its unique challenges and opportunities.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new menu item or limited-time offer
• Managing a content creator program to expand Applebee’s social media footprint and engage with a global audience
• Analyzing social media performance and providing insights to optimize strategies and improve brand engagement
• Collaborating with cross-functional teams to create impactful content and monitor social media trends

ASSUMPTION: These sample projects highlight the key responsibilities and requirements of the Social Media Community Analyst role, focusing on community management, content creation, analytics, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the social media strategy for Applebee’s and how this role fits into its execution?
• How does the company support work-life balance for employees in this role?
• What opportunities are there for growth and development within the marketing and communications department?
• How does the company collaborate with agency partners to maintain consistent messaging and maximize campaign impact?
• What are the biggest challenges facing the social media team, and how can this role help address them?

ASSUMPTION: These key questions focus on understanding the social media strategy, work-life balance, growth opportunities, agency collaboration, and the challenges facing the social media team. Candidates should ask thoughtful and insightful questions to demonstrate their interest and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your communication, project management, and analytical skills
• Research Applebee’s brand and company culture to show your enthusiasm and alignment with the company’s values
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.