📌 Core Information
🔹 Job Title: Social Media Community Intern
🔹 Company: KEEN Footwear
🔹 Location: Portland, OR
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging content for social media platforms
- Managing scheduling and posting across platforms
- Engaging with communities and responding to followers
- Collaborating with creative teams to support social media strategy
ASSUMPTION: This internship is designed to provide hands-on experience in social media management and content creation within the footwear industry.
📋 Key Responsibilities
✅ Create engaging posts for various social media platforms (Facebook, TikTok, Instagram) that align with KEEN Utility’s voice and strategy. Experience creating engaging video content is preferred.
✅ Use Sprout Social to schedule posts and ensure a consistent online presence.
✅ Interact with followers by responding to comments, messages, and inquiries in KEEN Utility’s voice.
✅ Monitor and research social trends.
✅ Track the performance of social media posts and campaigns and prepare reports to summarize these insights.
✅ Assist with monthly editorial planning and monthly reels/TikTok shoots.
✅ Work cross-functionally with other team members, such as the creative, product, and merchandising teams, to ensure a cohesive and effective social media strategy.
ASSUMPTION: The intern will be expected to work independently and take initiative in managing social media platforms and creating engaging content.
🎯 Required Qualifications
Education: Must be enrolled in an accredited college or university at the Junior, Senior, or Graduate level.
Experience: Intermediate knowledge with social media platforms such as TikTok and Instagram.
Required Skills:
- Intermediate knowledge with video editing software such as CapCut.
- Exceptional verbal and written communication skills.
- Exceptional attention to detail in composing, typing, and proofing materials.
- Strong organizational and prioritization skills.
- Ability to learn new software programs.
- Ability to solve problems with a positive attitude.
- Ability to work independently and on tight deadlines.
- Able to sit and/or stand at a desk and use a computer for extended periods of time.
- Proficient with Microsoft Office programs, including Outlook, Word, and PowerPoint.
- Strong analytical skills.
- Intermediate knowledge of Google Analytics.
Preferred Skills:
- Experience with social media management tools like Sprout Social.
- Familiarity with the footwear industry or outdoor lifestyle.
ASSUMPTION: The ideal candidate will have a strong passion for social media, creativity, and the outdoor lifestyle, as well as a willingness to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $20/hour. This is an entry-level internship with a 10-week duration.
Benefits:
- Product discounts
- Subsidized cafeteria
- Inspiring workspace
Working Hours: 40 hours/week during normal M-F PST working hours.
ASSUMPTION: The compensation and benefits package is competitive for an entry-level internship in the footwear industry.
📌 Applicant Insights
🔍 Company Context
Industry: KEEN Footwear operates in the Apparel & Fashion industry, with a focus on outdoor footwear and lifestyle products.
Company Size: KEEN Footwear has 201-500 employees, providing an environment where interns can gain exposure to various aspects of the business.
Founded: KEEN Footwear was founded in 2003 and is headquartered in Portland, Oregon.
Company Description:
- KEEN is a values-led, outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure.
- The company is driven by a passion for life outside and strives to live by its values in the products it makes and the actions it takes.
- KEEN is committed to activating communities and individuals to protect and preserve the places where they work and play.
Company Specialties:
- Hybrid footwear
- Product innovation
- Sustainability
- Outdoor lifestyle
Company Website: http://www.keenfootwear.com
ASSUMPTION: KEEN Footwear is an established brand in the outdoor footwear industry, with a strong commitment to sustainability and community engagement.
📊 Role Analysis
Career Level: This internship is designed for entry-level candidates with little to no professional experience in social media management or marketing.
Reporting Structure: The intern will report directly to the Social Media Manager or a similar role within the marketing department.
Work Arrangement: This is an on-site internship, with a 10-week duration and a requirement to work 40 hours/week during normal M-F PST working hours.
Growth Opportunities:
- Gain hands-on experience in social media management and content creation.
- Build connections with industry experts and mentors.
- Potential for full-time employment after the internship, depending on performance and company needs.
ASSUMPTION: This internship provides an excellent opportunity for entry-level candidates to gain valuable experience in the footwear industry and develop their skills in social media management and content creation.
🌍 Location & Work Environment
Office Type: KEEN’s Global Headquarters in Portland, Oregon.
Office Location(s): 515 NW 13th Avenue, Portland, Oregon 97209, US.
Geographic Context:
- Portland is a vibrant city nestled between the mountains and the coast, providing ample opportunities for outdoor activities such as hiking, biking, rafting, camping, and climbing.
- The city is known for its strong sense of community and commitment to sustainability.
- KEEN’s headquarters is located in the Northwest Industrial District, offering easy access to public transportation and nearby amenities.
Work Schedule: Monday through Friday, 9:00 AM to 5:00 PM PST, with a one-hour lunch break.
ASSUMPTION: The work environment at KEEN Footwear is collaborative, creative, and focused on outdoor lifestyle and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the KEEN Footwear careers page.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the Social Media Manager and/or other members of the marketing team.
- Background check and reference check for final candidates.
Key Assessment Areas:
- Creativity and innovation in social media content ideas.
- Strong communication skills and ability to represent KEEN Utility’s voice.
- Understanding of social media trends and best practices.
- Problem-solving skills and ability to work independently.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management, content creation, and marketing.
- Include examples of your previous social media work or relevant projects to showcase your skills and creativity.
- Demonstrate your passion for the outdoor lifestyle and commitment to sustainability in your application materials.
ATS Keywords: Social Media Management, Content Creation, Community Engagement, Video Editing, Communication Skills, Organizational Skills, Analytical Skills, Problem Solving, Attention to Detail, Microsoft Office, Google Analytics, Creativity, Sustainability, Outdoor Enthusiasm, Team Collaboration, Initiative.
ASSUMPTION: The application process for this internship is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Sprout Social (social media management platform)
- CapCut (video editing software)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Analytics
ASSUMPTION: The intern will be expected to learn and utilize various social media management and content creation tools throughout the course of the internship.
👔 Cultural Fit Considerations
Company Values:
- Challenge the status quo
- Do good, give back
- Inspire others
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Focused on outdoor lifestyle and sustainability
Self-Assessment Questions:
- How do you embody KEEN’s commitment to sustainability in your daily life?
- Describe a time when you had to think outside the box to solve a problem. How did you approach it, and what was the outcome?
- How do you stay up-to-date with social media trends and best practices?
ASSUMPTION: KEEN Footwear values candidates who are passionate about the outdoor lifestyle, committed to sustainability, and eager to learn and grow in a collaborative environment.
⚠️ Potential Challenges
- The fast-paced nature of social media may require the intern to adapt quickly to changes and new trends.
- The intern may face competition for followers’ attention and engagement on various social media platforms.
- The intern may need to work evenings or weekends to cover events or special promotions.
- The intern may encounter challenges in balancing multiple responsibilities and deadlines.
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This internship is unique in its focus on the footwear industry and KEEN Utility’s specific brand voice and strategy.
- Compared to other social media internships, this role offers a high level of responsibility and autonomy in managing social media platforms and creating engaging content.
- Career paths for social media professionals may include roles such as Social Media Coordinator, Social Media Manager, or Digital Marketing Specialist.
ASSUMPTION: This internship provides valuable experience and exposure to the footwear industry, setting the stage for a successful career in social media management or marketing.
📝 Sample Projects
- Creating a social media campaign to promote KEEN Utility’s latest product launch.
- Developing a series of TikTok videos to showcase KEEN Utility’s commitment to sustainability and outdoor lifestyle.
- Analyzing social media performance metrics to identify trends and optimize content strategy.
ASSUMPTION: These sample projects are designed to provide interns with hands-on experience in social media management and content creation, as well as an understanding of the industry and KEEN Utility’s brand voice.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing KEEN Utility’s social media presence, and how can this internship help address them?
- How does KEEN Utility measure the success of its social media campaigns, and what key performance indicators (KPIs) does the company track?
- What opportunities are there for growth and professional development within the marketing department and KEEN Footwear as a whole?
- How does KEEN Utility balance its commitment to sustainability with its business goals and objectives?
- What is the company culture like at KEEN Footwear, and how does the marketing team collaborate with other departments?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate’s interest in the role and commitment to the company’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management, content creation, and marketing.
- Include examples of your previous social media work or relevant projects to showcase your skills and creativity.
- Prepare for your interview by researching KEEN Footwear’s brand voice, values, and commitment to sustainability.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
