📌 Core Information
🔹 Job Title: Social Media Community Lead
🔹 Company: Essity
🔹 Location: Sydney, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading Modibodi's social media strategy
- Creating engaging, community-focused content across platforms
- Collaborating with influencers, agencies, and internal teams
- Executing creative campaigns and competitions to deepen audience connection
- Analyzing performance and providing strategic insights
ASSUMPTION: This role requires a strategic mindset, creativity, and a deep understanding of social media trends and community engagement.
📋 Key Responsibilities
✅ Lead and evolve Modibodi’s social media strategy, setting a bold vision for growth, innovation, and community connection.
✅ Stay ahead of digital trends (social commerce, AI, platform innovation) to keep us at the forefront of social strategy.
✅ Identify and present opportunities to improve content, processes, and partnerships.
✅ Build and manage monthly content calendars that reflect our brand voice and strategic priorities.
✅ Collaborate with creators, influencers, and agencies to deliver engaging, social-first storytelling.
✅ Foster authentic community engagement across platforms, working closely with the CX team.
✅ Manage influencer relationships, gifting, and brand collaborations aligned to our values and reach goals.
✅ Execute creative campaigns and competitions that deepen impact and audience connection.
✅ Deliver monthly performance reports and strategic insights to inform and refine our approach.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and community management, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Media, Marketing, or a related field
Experience: 5+ years of experience in social media, with a proven track record of growing channels and creating compelling content
Required Skills:
- Strategic thinking and planning
- Mobile-first content creation
- Video production and editing
- Excellent written and verbal communication skills
- Strong understanding of social trends and major platforms
- Community-focused mindset
Preferred Skills:
- On-camera presenting
- Social copywriting
- Proficiency in Adobe Creative Cloud and Figma
- Degree in marketing or a related discipline
ASSUMPTION: Candidates with a strong portfolio demonstrating channel growth and high-performing content will be highly regarded.
💰 Compensation & Benefits
Salary Range: AU$90,000 - AU$110,000 per annum (based on experience and industry standards for a role of this level in Sydney)
Benefits:
- Flexible working arrangements
- Employee discounts on Modibodi products
- Professional development opportunities
- Health and wellness benefits
Working Hours: Full-time, Monday to Friday, with flexibility for occasional event or shoot coverage
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level in Sydney. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the manufacturing industry, with a focus on personal care, baby care, and medical solutions. Modibodi is a subsidiary specializing in innovative, protective, and sustainable apparel.
Company Size: Essity is a large corporation with over 10,000 employees globally. Modibodi is a smaller, more agile team within the larger organization.
Founded: Essity was founded in 1975, with Modibodi joining the group in 2013.
Company Description:
- Essity is a globally leading hygiene and health company, dedicated to improving lives through innovative, sustainable solutions.
- Modibodi is a leader in innovative, protective, and sustainable apparel, dedicated to improving lives globally through groundbreaking, supportive designs.
- Both companies are committed to building a business that drives positive social impact for both humanity and the environment.
Company Specialties:
- Personal care
- Baby care
- Incontinence care
- Feminine care
- Medical solutions
Company Website: Essity Careers
ASSUMPTION: As a large corporation, Essity offers extensive resources and opportunities for professional growth. Modibodi, as a subsidiary, benefits from this support while maintaining a more agile, startup-like culture.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to take the next step in their social media career, potentially leading a team in the future.
Reporting Structure: The Social Media Community Lead reports directly to the Marketing Director and works closely with internal teams and external agencies.
Work Arrangement: This role is on-site, with flexibility for occasional remote work or event coverage.
Growth Opportunities:
- Potential to lead a team and mentor junior team members
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers significant growth potential, both within Modibodi and the wider Essity organization.
🌍 Location & Work Environment
Office Type: Modibodi's office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Rozelle, Sydney
Geographic Context:
- Sydney is a vibrant, multicultural city with a thriving arts and culture scene
- Rozelle is a creative and diverse neighborhood with easy access to public transportation and amenities
- The office is located near cafes, restaurants, and shops, offering plenty of options for lunch and after-work activities
Work Schedule: Full-time, Monday to Friday, with flexibility for occasional event or shoot coverage
ASSUMPTION: The work environment at Modibodi is dynamic, creative, and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and planning
- Creativity and innovation
- Communication and presentation skills
- Understanding of social trends and community engagement
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your portfolio of social media campaigns and content that demonstrates your ability to grow channels and create compelling content
- Prepare examples of how you've engaged with and grown online communities
- Be ready to discuss your understanding of Modibodi's mission and values, and how your personal values align with the company's
ATS Keywords: Social Media Strategy, Community Engagement, Content Creation, Storytelling, Digital Trends, Influencer Management, Campaign Execution, Performance Reporting, Video Production, Collaboration, Creative Thinking, Communication Skills, Cultural Awareness, Mobile-First Content, Adobe Creative Cloud, Figma
ASSUMPTION: The interview process at Modibodi is thorough and designed to assess both your technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, YouTube, Snapchat, LinkedIn)
- Video production and editing software (Adobe Premiere Pro, iMovie, etc.)
- Graphic design software (Adobe Creative Cloud, Canva, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Caring: Modibodi is committed to supporting both personal and professional well-being
- Connected: Modibodi fosters a collaborative and inclusive work environment
- Growing: Modibodi encourages continuous learning and professional development
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do your personal values align with Modibodi's company values?
- Can you provide an example of a time when you successfully engaged with and grew an online community?
- How do you stay up-to-date with social media trends and platform innovations?
ASSUMPTION: Modibodi's culture is dynamic, creative, and collaborative, with a strong focus on innovation and community engagement.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars
- Keeping up with fast-paced industry trends and platform innovations
- Balancing creative and strategic thinking with day-to-day content creation and community management
- Occasional event or shoot coverage outside of standard working hours
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a passion for social media and community engagement.
📈 Similar Roles Comparison
- Unlike traditional social media roles, this position requires a strong strategic mindset and a deep understanding of community engagement
- Modibodi's focus on innovation and taboo-breaking content sets it apart from more conservative brands in the personal care industry
- Career progression in this role could lead to team leadership and mentoring opportunities, as well as exposure to different aspects of the business
ASSUMPTION: This role offers unique challenges and opportunities compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Growing an online community around a specific cause or initiative (e.g., period positivity, body diversity, etc.)
- Creating and implementing a social media strategy to improve engagement and reach across platforms
ASSUMPTION: These sample projects demonstrate the strategic, creative, and community-focused nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Modibodi support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Modibodi approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most rewarding aspects of working at Modibodi, according to current employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided
- Prepare a portfolio showcasing your social media campaigns, content, and community engagement examples
- Be ready to discuss your understanding of Modibodi's mission, values, and how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
