📌 Core Information
🔹 Job Title: Social Media & Community Manager
🔹 Company: BuildOps
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days a week) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing engaging social media strategies across multiple platforms
- Crafting unique channel voices and consistent branding
- Collaborating with cross-functional teams to amplify executive thought leadership
- Building and nurturing external communities within the commercial contractor ecosystem
- Monitoring and analyzing social media performance to optimize strategies
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently while collaborating effectively with various teams.
📋 Key Responsibilities
✅ Develop, implement, and manage BuildOps' comprehensive social media strategy across all relevant platforms
✅ Take full ownership of all BuildOps social media channels, ensuring consistent branding, messaging, and engagement
✅ Collaborate with content and creative teams to develop and curate engaging social media content
✅ Define and cultivate a distinct voice and tone for each social media platform that aligns with the BuildOps brand
✅ Collaborate with BuildOps executives to develop and execute their individual social media strategies
✅ Identify, develop, and nurture external online communities adjacent to commercial contractors
✅ Actively monitor social media channels and external communities for mentions, conversations, and trends related to BuildOps, the commercial contracting industry, and competitors
✅ Track, analyze, and report on key social media metrics and community growth
✅ Stay up-to-date with the latest social media trends, platform updates, best practices, and emerging technologies
✅ Work closely with marketing, sales, product, and customer success teams to ensure social media and community efforts align with overall business objectives and marketing campaigns
✅ Develop and implement social media crisis communication plans as needed
✅ Manage the social media budget effectively
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and platform updates, as well as the ability to adapt and pivot strategies as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Experience: 5+ years of proven experience in social media management and community building, preferably within a B2B technology or industrial sector. Experience within the construction or trades industry is a significant plus.
Required Skills:
- Excellent written and verbal communication skills, with the ability to craft engaging and platform-appropriate content
- Strong analytical skills with the ability to track, measure, and report on social media performance
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and social listening tools
- Creative thinker with a strong understanding of visual storytelling
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
- Strong collaboration and interpersonal skills
- Passion for the commercial contracting industry and a genuine interest in connecting with its professionals
Preferred Skills:
- Experience managing social media for executive leadership
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates should have a proven track record of driving results through social media strategies and community building efforts, with a strong portfolio or case studies demonstrating their success in previous roles.
💰 Compensation & Benefits
Salary Range: $115,000 to $125,000 USD per year
Benefits:
- Generous equity grant, become an owner in our company!
- A comprehensive benefits package
- Flexible paid time off
- Work from Home Stipend
- Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules, including lunch provided for in-office days
- Company events like BBQs and team-building activities, both in-person and virtual
- Talented and motivated team members who care deeply about one another
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Toronto area and considers the candidate's experience level. The benefits package is designed to attract and retain top talent in the competitive tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, construction technology or "ConTech")
Company Size: Medium-sized (51-200 employees), offering a dynamic and collaborative work environment with ample opportunities for growth and impact
Founded: 2018, with a strong focus on innovation and disruption within the commercial contracting industry
Company Description:
- BuildOps is the leading all-in-one business platform built exclusively for modern commercial specialty contractors
- Focusing on trade contractors, BuildOps combines service, project management, and more into a single SaaS platform
- Founded in 2018, privately held, and veteran-owned, BuildOps is backed by large institutional firms including Founders Fund, Next47 (Siemens), Global Founders Capital, and other world-class institutional investors
Company Specialties:
- All-in-one field service & project management platform designed for commercial service contractors
- Software development for the construction industry, focusing on improving efficiency and data-driven decision-making
- Providing software solutions that manage invoicing & billing, scheduling, estimates, proposals, payments, workflows, custom forms, financial reporting, and more
Company Website: http://buildops.com
ASSUMPTION: BuildOps is a fast-paced, high-growth start-up committed to transforming the commercial contracting industry through its all-in-one platform. The company's co-founders have a strong background in both construction and SaaS technology, as well as a resume that includes successful startup exits and acquisitions.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing position
Work Arrangement: Hybrid (3 days in-office), with flexible hours and the opportunity to work remotely for the remaining days of the week
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Social Media Manager or Director of Marketing
- Expansion of responsibilities to include additional marketing channels or teams
- Potential opportunities in other departments, such as product management or customer success, based on the candidate's skills and interests
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and expand their responsibilities over time.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office), with modern and collaborative workspaces in Los Angeles, Toronto, and Raleigh
Office Location(s): Los Angeles, California, United States; Toronto, Ontario, Canada; Raleigh, North Carolina, United States
Geographic Context:
- Los Angeles: A bustling city with a thriving tech industry, offering a diverse range of cultural, recreational, and professional opportunities
- Toronto: A multicultural metropolis with a vibrant tech scene, known for its high quality of life and strong job market
- Raleigh: A growing tech hub with a lower cost of living compared to other major cities, offering a balance between urban and suburban lifestyles
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (3 days in-office)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and camaraderie in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Virtual or in-person interview with the hiring manager or a member of the marketing team
- Final interview with the Head of Marketing or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning for social media campaigns
- Creativity and adaptability in content creation and community engagement
- Analytical skills and data-driven decision-making
- Communication and collaboration skills, both written and verbal
- Alignment with BuildOps' mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Include examples of your previous social media campaigns, content, and community-building efforts
- Demonstrate your understanding of the commercial contracting industry and BuildOps' platform
- Prepare thoughtful questions to ask during the interview, showcasing your interest in the role and the company
ATS Keywords: Social Media Management, Community Building, Content Creation, Strategic Planning, Analytical Skills, Communication Skills, Crisis Management, Budget Management, Collaboration, Visual Storytelling, Social Media Strategy, Engagement, Performance Monitoring, Trend Analysis, Executive Support, Creative Thinking
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, analytical skills, and cultural fit within the marketing department and the company as a whole.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Social listening tools (e.g., Brand24, Hootsuite Insights, Sprout Social's Listening feature)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
- Analytics and reporting tools (e.g., Google Analytics, social media platform analytics, data visualization tools)
ASSUMPTION: The tools and technologies required for this role are standard in the social media management and marketing industries, with a focus on platforms that streamline workflows, improve collaboration, and enhance productivity.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Continuously seeking new and better ways to serve our customers and improve our platform
- Collaboration: Working together to achieve our goals and support one another's success
- Accountability: Taking ownership of our responsibilities and delivering on our commitments
- Customer-centricity: Putting our customers' needs and perspectives at the heart of everything we do
- Integrity: Acting with honesty, transparency, and ethical decision-making in all our interactions
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing
- Flexible and adaptable, with a willingness to pivot strategies and embrace change
- Data-driven and analytical, with a focus on informed decision-making and continuous learning
- Customer-focused, with a deep understanding of the commercial contracting industry and our customers' unique needs and challenges
Self-Assessment Questions:
- How do you approach developing and executing social media strategies that align with a company's brand and business objectives?
- Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
- How do you stay up-to-date with the latest social media trends, platform updates, and best practices?
- Can you describe a time when you had to pivot or adapt your social media strategy due to changes in the market or platform algorithms? How did you approach this challenge, and what was the outcome?
- How do you balance the need for consistent branding and messaging with the unique voice and tone required for each social media platform?
ASSUMPTION: BuildOps values candidates who are passionate about the commercial contracting industry, highly motivated, and eager to make a significant impact on the company's success. The ideal candidate will be a strong communicator, strategic thinker, and collaborative team player with a proven track record of driving results through social media and community-building efforts.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changes in strategy, priorities, or market conditions
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
- The need to balance multiple projects and responsibilities may require strong time management and organizational skills
- The role may require candidates to work outside of regular business hours to monitor social media channels and engage with external communities
- The commercial contracting industry may present unique challenges and opportunities compared to other B2B or B2C sectors
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and personal fulfillment that it offers. Candidates should be prepared to embrace these challenges as opportunities for learning and development.
📈 Similar Roles Comparison
- Compared to other social media management roles, this position offers a unique focus on the commercial contracting industry and the opportunity to work for a fast-growing, innovative tech start-up
- The role requires a higher level of strategic thinking and industry-specific knowledge compared to more generalist social media management positions
- Career paths for this role may include advancement within the marketing department or expansion into other areas of the business, such as product management or customer success
ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, with a strong focus on driving results and making a meaningful impact on the company's success.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major product launch, including content creation, influencer outreach, and community engagement
- Managing a social media crisis communication plan in response to negative press or customer backlash, ensuring consistent messaging and minimizing damage to the company's reputation
- Conducting a social media audit and competitor analysis to identify opportunities for improvement and differentiation in the commercial contracting industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates may face in this role, requiring a diverse skill set and the ability to adapt to changing circumstances.
❓ Key Questions to Ask During Interview
- How does BuildOps plan to support the growth and development of the social media and community management team in the coming years?
- Can you describe the company's approach to collaboration and knowledge-sharing between marketing and other departments, such as product and customer success?
- How does BuildOps measure the success of its social media and community-building efforts, and how do these metrics align with the company's overall business objectives?
- What are the most significant challenges and opportunities facing the commercial contracting industry in the near future, and how does BuildOps plan to address them through its social media and community management strategies?
- How does BuildOps support work-life balance for its employees, particularly those working in hybrid or remote arrangements?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically about the challenges and opportunities facing the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare a portfolio or examples of your previous social media campaigns, content, and community-building efforts
- Research the commercial contracting industry and BuildOps' platform to demonstrate your understanding of the business and its unique challenges
- Prepare thoughtful questions to ask during the interview, showcasing your interest in the role and the company
- Follow up with the hiring manager or HR department within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
