Social Media & Community Manager

📌 Core Information

🔹 Job Title: Social Media & Community Manager

🔹 Company: Leonardo.Ai

🔹 Location: Sydney, NSW, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site (Sydney office) with remote work options

🚀 Job Overview

Key aspects of this role include:

• Leading Leonardo's global social media presence across multiple platforms
• Developing and executing a strategic community roadmap to enhance the creator experience
• Managing and growing owned community spaces, including Discord and Facebook
• Creating and publishing highly original social content that brings Leonardo's story to life
• Collaborating with cross-functional teams to craft engaging content and spotlight creators

ASSUMPTION: This role requires a strong understanding of various social media platforms, community management, and content creation. The ideal candidate will have experience in a fast-paced, creative, or tech-driven environment.

📋 Key Responsibilities

✅ Lead Leonardo’s global social media presence across Instagram, Twitter/X, YouTube, LinkedIn, TikTok, Discord, and emerging channels to drive rapid growth in brand awareness and engagement.

✅ Develop and execute a strategic community roadmap, finding ways to make Leonardo a unique community experience for creatives passionate about generative AI.

✅ Manage and grow our owned community spaces, including Discord and Facebook, driving engagement, moderation, and collaboration with superfans and power users.

✅ Create and publish highly original social content that brings our story to life in a fresh, accessible, and engaging way.

✅ Track social and community performance metrics, using data to test, learn, and refine strategy in real-time.

✅ Act as the voice of the community internally, surfacing insights, feedback, and sentiment to inform product and marketing decisions.

✅ Stay ahead of platform trends and internet culture, making sure Leonardo.Ai feels relevant, timely, and inspiring to creators everywhere.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to juggle multiple content streams and community programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience managing social and/or community channels in a fast-paced, creative, or tech-driven environment

Required Skills:

• Proven experience managing a team and working with the community for original content
• Deep understanding of platform mechanics (especially Discord, Instagram, TikTok, and Twitter/X) and what makes content resonate on each
• Experience building and scaling communities, including moderation, engagement programs, and feedback loops
• Exceptional communication skills, both written and visual, with a strong editorial or creative background
• Highly organized, detail-oriented, and comfortable juggling multiple content streams and community programs
• Passionate about creativity, internet culture, and the future of generative AI

Preferred Skills:

• Experience with creator or influencer marketing programs
• Fluency in multiple languages (bonus)

ASSUMPTION: Candidates with a strong portfolio showcasing their social media and community management skills will have a significant advantage.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$120,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for mid-senior level marketing roles in Sydney.

Benefits:

• Competitive salary and equity
• Remote and hybrid work options
• 6 weeks working abroad
• 18 weeks of gender-neutral paid parental leave
• Wellness budget
• Home office budget
• Training and conference expenses
• Fun and engaging company events, both virtual and in-person

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Leonardo.Ai operates in the technology industry, specifically focusing on generative AI content creation. The company is part of Canva, a global design platform with a significant market presence.

Company Size: Leonardo.Ai has 11-50 employees, which means applicants can expect a dynamic, agile work environment with ample opportunities for growth and impact.

Founded: 2022. In just a few years, Leonardo.Ai has grown to serve over 30 million users worldwide, demonstrating its rapid growth and potential.

Company Description:

• Leonardo.Ai is a transformative tech startup on a mission to democratize design and ignite the world's creativity through its AI-powered platform.
• The company aims to empower creators by providing innovative tools and workflows that leverage generative AI technologies.
• With a user base of over 30 million worldwide, Leonardo.Ai is well-positioned to shape the future of AI creativity.

Company Specialties:

• Generative AI content creation
• AI-driven design tools
• Creativity and innovation in the tech industry

Company Website: leonardo.ai

ASSUMPTION: Leonardo.Ai's focus on generative AI and creativity makes it an attractive opportunity for candidates passionate about innovation and the future of technology.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to make a substantial impact on Leonardo.Ai's global presence and community engagement.

Reporting Structure: The Social Media & Community Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including creative, support, and product teams.

Work Arrangement: This role is on-site in Sydney with remote work options available. The work arrangement offers flexibility and the opportunity to collaborate with a diverse team both in-person and remotely.

Growth Opportunities:

• As Leonardo.Ai continues to grow, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the company.
• The company's focus on innovation and creativity provides ample opportunities for professional development and growth.
• Working closely with cross-functional teams will expose the candidate to various aspects of the business, fostering a well-rounded understanding of the company's operations.

ASSUMPTION: The Social Media & Community Manager role offers a unique opportunity to grow both personally and professionally within a dynamic, innovative company.

🌍 Location & Work Environment

Office Type: Leonardo.Ai's Sydney office is a vibrant, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Sydney, NSW, Australia

Geographic Context:

• Sydney is Australia's largest and most diverse city, offering a wide range of cultural, recreational, and professional opportunities.
• The city is known for its beautiful harbor, iconic landmarks, and vibrant neighborhoods.
• Sydney's thriving tech industry provides ample networking opportunities and exposure to the latest trends and innovations in the sector.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexible working arrangements available.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to the company's growth and changing priorities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing and relevant team members
• Final interview with the CEO or another senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Candidates' understanding of Leonardo.Ai's mission and values
• Social media and community management skills
• Creativity and content creation abilities
• Communication and collaboration skills
• Alignment with the company's culture and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your social media and community management successes, as well as any relevant metrics or data.
• Demonstrate your understanding of Leonardo.Ai's platform and the generative AI space in your application materials.

ATS Keywords: Social media management, community building, content creation, data analysis, team management, platform mechanics, moderation, engagement programs, communication skills, creativity, internet culture, generative AI, organizational skills, detail-oriented, original content, feedback loops

ASSUMPTION: The application process for this role may be subject to change, and candidates should regularly check the Leonardo.Ai careers page for updates.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Twitter/X, YouTube, LinkedIn, TikTok, Discord, and emerging channels
• Community management tools: Discord, Facebook, and other relevant platforms
• Content creation tools: Canva, Adobe Creative Suite, or other design software
• Data analysis tools: Google Analytics, social media analytics platforms, and other relevant tools

ASSUMPTION: The successful candidate should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Inclusive Culture: Leonardo.Ai celebrates diversity and is committed to creating an inclusive environment where everyone feels valued and empowered.
• Flexible Work Environment: The company offers remote and hybrid work options, prioritizing work-life balance.
• Empowering Growth: Leonardo.Ai provides continuous learning opportunities and career growth tailored to employees' goals.
• Impactful Work: The company encourages employees to work on innovative projects that have a meaningful impact on the future of AI.

Work Style:

• Collaborative: Leonardo.Ai fosters a culture of teamwork and cross-functional collaboration.
• Agile: The company prioritizes adaptability and flexibility in the face of change and growth.
• Creative: Leonardo.Ai encourages employees to think outside the box and approach problems with innovation and curiosity.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable adapting to change?
• Are you passionate about creativity, internet culture, and the future of generative AI?
• Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Candidates who align with Leonardo.Ai's values and work style will be well-positioned to succeed in this role and make a significant impact on the company's growth and success.

⚠️ Potential Challenges

• Managing multiple content streams and community programs simultaneously may require strong organizational skills and attention to detail.
• Keeping up with platform trends and internet culture may necessitate continuous learning and adaptation.
• Balancing the needs and expectations of a global community of creators may present unique challenges and require creative problem-solving.
• Working in a fast-growing startup environment may involve navigating change and uncertainty.

ASSUMPTION: The successful candidate should be proactive, resourceful, and comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing or community management roles, this position requires a deep understanding of generative AI and its applications in content creation.
• This role offers unique opportunities to work at the intersection of technology, creativity, and community building in a rapidly growing startup environment.
• Career progression in this role may involve moving into leadership positions within the marketing or community management functions or exploring opportunities in related fields, such as product management or user experience design.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new AI-driven design tool, including creating engaging content, managing platform-specific ad buys, and tracking performance metrics.
• Building and scaling a Discord community for AI creators, including moderation, engagement programs, and feedback loops to foster a positive and productive environment.
• Collaborating with the product team to gather user feedback and inform the development of new features and tools for Leonardo.Ai's platform.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Social Media & Community Manager may undertake in this role. The specific projects and priorities may vary depending on the company's needs and the successful candidate's unique skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for expanding its global presence and growing its user base in the coming years?
• How does Leonardo.Ai support the professional development and growth of its employees, particularly in the marketing and community management functions?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured during this time?
• How does Leonardo.Ai approach collaboration and communication across its various teams and functions?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and its culture, as well as the specific challenges and opportunities they may face in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Leonardo.Ai careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media and community management successes.
• Prepare a portfolio or examples of your work that demonstrate your creativity, content creation abilities, and understanding of the generative AI space.
• Follow up with the Leonardo.Ai HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.