📌 Core Information
🔹 Job Title: Social Media & Community Manager
🔹 Company: BuildOps
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (3 days a week) with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies across multiple platforms
- Managing and growing external communities related to commercial contractors
- Collaborating with cross-functional teams to align social media efforts with business objectives
- Monitoring and analyzing social media performance to optimize strategies
- Supporting executives in developing their individual social media presence
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. It is ideal for someone with a proven track record in social media management and community building, preferably within a B2B technology or industrial sector.
📋 Key Responsibilities
✅ Social Media Strategy & Execution: Develop, implement, and manage BuildOps' comprehensive social media strategy across all relevant platforms
✅ Channel Ownership: Take full ownership of all BuildOps social media channels, ensuring consistent branding, messaging, and engagement
✅ Content Calendar & Publishing: Collaborate with content and creative teams to develop and curate engaging content, creating and managing a content calendar
✅ Unique Channel Voice Development: Define and cultivate a distinct voice and tone for each social media platform that aligns with the BuildOps brand while resonating with the specific audience on that channel
✅ Executive Social Media Support: Collaborate with BuildOps executives to develop and execute their individual social media strategies, ghostwriting posts, and amplifying their thought leadership within the industry
✅ Community Development: Identify, develop, and nurture external online communities adjacent to commercial contractors, engaging with them authentically to foster brand advocacy and build relationships
✅ Engagement & Interaction: Actively monitor social media channels and external communities for mentions, conversations, and trends related to BuildOps, the commercial contracting industry, and competitors, engaging with followers, responding to inquiries, and fostering positive interactions
✅ Performance Monitoring & Reporting: Track, analyze, and report on key social media metrics (reach, engagement, website traffic, lead generation, sentiment) and community growth, providing insights and recommendations for optimizing strategies and improving performance
✅ Staying Current: Stay up-to-date with the latest social media trends, platform updates, best practices, and emerging technologies, identifying opportunities to leverage new tools and tactics to enhance BuildOps' social media presence
✅ Collaboration: Work closely with marketing, sales, product, and customer success teams to ensure social media and community efforts align with overall business objectives and marketing campaigns
✅ Crisis Management: Develop and implement social media crisis communication plans as needed
✅ Budget Management: Manage the social media budget effectively
ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a keen eye for detail to ensure consistent branding and messaging across all social media channels and external communities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Experience: 5+ years of proven experience in social media management and community building, preferably within a B2B technology or industrial sector. Experience within the construction or trades industry is a significant plus
Required Skills:
- Deep understanding of various social media platforms, their algorithms, best practices, and emerging trends
- Excellent written and verbal communication skills, with the ability to craft engaging and platform-appropriate content
- Experience developing and implementing successful social media strategies that drive brand awareness, engagement, and lead generation
- Proven ability to develop and cultivate thriving online communities
- Strong analytical skills with the ability to track, measure, and report on social media performance
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and social listening tools
- Creative thinker with a strong understanding of visual storytelling
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
- Strong collaboration and interpersonal skills
- Passion for the commercial contracting industry and a genuine interest in connecting with its professionals
Preferred Skills:
- Experience managing social media for executive leadership
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their social media and community management skills, as well as experience working with executives, will be given priority.
💰 Compensation & Benefits
Salary Range: $115,000 to $125,000 per year
Benefits:
- Generous equity grant, becoming an owner in the company
- Comprehensive benefits package
- Flexible paid time off
- Work from home stipend
- Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules, including lunch provided for in-office days
- Company events like BBQs and team-building activities, both in-person and virtual
- Talented and motivated team members who care deeply about one another
- The chance to get in on the ground floor and build something truly groundbreaking for themselves and their amazing customers
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office)
ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level social media and community management role in the Raleigh, North Carolina area. The benefits package is competitive and designed to attract and retain top talent in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: BuildOps is a fast-paced, high-growth start-up committed to transforming a $30-billion industry through its all-in-one business platform built exclusively for modern commercial contractors. It leverages the latest technology to take commercial contractors from the world of pen and paper operations to digitized, efficient, data-driven business.
Company Size: BuildOps has 51-200 employees, providing a dynamic and collaborative work environment where employees have the opportunity to make a significant impact on the company's growth and success.
Founded: BuildOps was founded in 2018 by co-founders with over a decade of experience in both construction and SaaS technology, as well as a resume that includes Stanford, Harvard, Wharton, Cornell, Microsoft, and multiple successful startup exits, including a $1.2 billion acquisition.
Company Description:
- BuildOps is unique because it addresses the problem of efficiency in construction for an often-overlooked audience, focusing on technician-heavy subcontracting firms working in the commercial space.
- The company has raised multiple rounds of funding from some of the largest and most reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates.
- BuildOps has been featured in prominent publications such as Forbes, TechCrunch, and Crunchbase, highlighting its innovative approach to the construction technology sector.
Company Specialties:
- All-in-one field service & project management platform designed for commercial service contractors
- Software development and integration of scheduling, dispatching, inventory management, contracts, workflow, and accounting into a single software package
- Supporting America's working class by making their lives far easier and better through innovative software solutions
Company Website: buildops.com
ASSUMPTION: BuildOps' unique focus on the commercial contracting industry, combined with its strong financial backing and industry recognition, positions it as an attractive employer for candidates seeking to make a significant impact in a growing and innovative sector.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with cross-functional teams, including sales, product, and customer success.
Work Arrangement: Hybrid (3 days in office) with flexible work-from-home options, allowing for a balance between collaboration and independent work.
Growth Opportunities:
- As BuildOps continues to grow, there will be opportunities for the Social Media & Community Manager to take on additional responsibilities and advance their career within the marketing department or the company as a whole.
- The company's fast-paced environment and focus on innovation create an ideal setting for proactive and ambitious individuals to make a significant impact and drive their own growth.
ASSUMPTION: The Social Media & Community Manager role at BuildOps offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company that is transforming the commercial contracting industry.
🌍 Location & Work Environment
Office Type: BuildOps has hubs in Los Angeles, Toronto, and Raleigh, with a hybrid work arrangement (3 days in office) and flexible work-from-home options.
Office Location(s): Santa Monica, CA; Toronto, ON; Raleigh, NC
Geographic Context:
- Raleigh, North Carolina, is the second-largest city in the state and the 41st largest city in the United States, with a population of approximately 460,000 people.
- The Research Triangle region, which includes Raleigh, Durham, and Chapel Hill, is known for its strong job market, particularly in technology, healthcare, and education sectors.
- The area offers a high quality of life, with a low cost of living compared to other major metropolitan areas on the East Coast.
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office) and flexible work-from-home options, allowing for a balance between collaboration and independent work.
ASSUMPTION: The hybrid work arrangement and flexible work-from-home options at BuildOps provide employees with the best of both worlds, offering the structure and collaboration of an office environment alongside the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and a team member
- Final interview with the Marketing Director and a senior team member
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Creativity and innovation
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with BuildOps' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your social media and community management expertise, as well as any experience working with executives.
- Prepare examples of your past social media campaigns, community building initiatives, and any relevant analytics to showcase your skills and achievements during the interview process.
- Research BuildOps' company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Social Media Management, Community Building, Content Creation, Strategic Planning, Analytical Skills, Communication Skills, Crisis Management, Budget Management, Collaboration, Visual Storytelling, Engagement, Performance Monitoring, Trend Analysis, Executive Support, Creative Thinking, Project Management, B2B Technology, Industrial Sector, Construction, Trades, Commercial Contracting
ASSUMPTION: Applicants who demonstrate a strong understanding of BuildOps' unique value proposition, as well as a clear and compelling vision for growing the company's social media presence and external communities, will be most successful in securing this role.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Social listening tools (e.g., Brand24, Hootsuite Insights, Sprout Social Listening)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The Social Media & Community Manager should be proficient in using a variety of tools and technologies to streamline their workflow, improve efficiency, and enhance the overall impact of their social media and community management efforts.
👔 Cultural Fit Considerations
Company Values:
- Innovation: BuildOps encourages creativity, continuous learning, and pushing the boundaries of what's possible in the commercial contracting industry.
- Collaboration: The company fosters a culture of teamwork, open communication, and collective problem-solving to drive success.
- Customer-centricity: BuildOps prioritizes the needs and satisfaction of its customers, striving to exceed expectations and build lasting relationships.
- Integrity: The company upholds the highest ethical standards, promoting transparency, honesty, and accountability in all aspects of its business.
- Growth mindset: BuildOps cultivates an environment where employees are encouraged to take ownership of their personal and professional development, embracing challenges as opportunities for growth.
Work Style:
- Dynamic and fast-paced: BuildOps operates in a high-growth, startup environment, requiring employees to be adaptable, proactive, and able to thrive in a constantly evolving landscape.
- Data-driven: The company emphasizes the use of data and analytics to inform decision-making, strategy development, and continuous improvement.
- Creative and innovative: BuildOps values original thinking, experimentation, and a willingness to challenge the status quo to drive industry disruption.
- Collaborative and inclusive: The company promotes a culture of open communication, active listening, and respect for diverse perspectives and backgrounds.
Self-Assessment Questions:
- How do you align with BuildOps' core values, and can you provide specific examples of how you've demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, high-growth startup environment, and what strategies do you employ to manage your workload and prioritize tasks effectively?
- How do you approach building and maintaining strong relationships with executives, and can you share an example of a successful executive social media strategy you've implemented in the past?
ASSUMPTION: Candidates who demonstrate a strong alignment with BuildOps' core values, as well as a clear understanding of the company's work style and culture, will be well-positioned to succeed in this role and contribute to the company's ongoing growth and success.
⚠️ Potential Challenges
- Managing multiple social media channels and external communities simultaneously, requiring strong organizational skills and the ability to prioritize effectively
- Keeping up-to-date with the latest social media trends, platform updates, and best practices, which can be time-consuming and requires continuous learning
- Balancing the need for consistent branding and messaging across all channels with the requirement to tailor content to each platform's unique audience and voice
- Managing budget constraints and ensuring cost-effectiveness in social media spending and community engagement initiatives
- Navigating the hybrid work arrangement and balancing the need for collaboration with the flexibility of remote work
ASSUMPTION: The Social Media & Community Manager role at BuildOps presents unique challenges that require a proactive, adaptable, and strategic approach to ensure the successful execution of social media and community management responsibilities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on social media and community management, requiring a deep understanding of these channels and their unique dynamics
- While similar to roles in other industries, the commercial contracting sector presents unique challenges and opportunities, requiring a tailored approach to social media and community management strategies
- Career progression in this role may follow a path towards senior marketing management, digital marketing strategy, or even founding and leading a social media-focused agency or consultancy
ASSUMPTION: The Social Media & Community Manager role at BuildOps offers a unique blend of strategic, creative, and analytical responsibilities, setting it apart from other marketing or communications positions and presenting distinct career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major industry event, including content creation, influencer partnerships, and live coverage
- Building and nurturing an online community for commercial contractors, featuring regular webinars, Q&A sessions, and resource-sharing initiatives
- Managing a social media crisis for a high-profile executive, including monitoring and responding to negative sentiment, developing a crisis communication plan, and executing a successful recovery strategy
ASSUMPTION: The Social Media & Community Manager role at BuildOps presents a wide range of project opportunities, from strategic planning and execution to hands-on content creation and community engagement, allowing for continuous learning and professional growth.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the commercial contracting industry, and how does BuildOps' approach to social media and community management address these issues?
- How does BuildOps measure the success of its social media and community management efforts, and what key performance indicators (KPIs) does the company track?
- What opportunities exist for growth and professional development within the marketing department and the company as a whole?
- How does BuildOps support work-life balance for its employees, particularly those working in a hybrid arrangement?
- What is the company's long-term vision for its social media and community management strategies, and how does this role contribute to achieving that vision?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your genuine interest in the role and the company, as well as your commitment to driving meaningful results as the Social Media & Community Manager.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your social media and community management expertise, as well as any experience working with executives
- Prepare examples of your past social media campaigns, community building initiatives, and any relevant analytics to showcase your skills and achievements during the interview process
- Research BuildOps' company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
