Social Media & Community Manager

📌 Core Information

🔹 Job Title: Social Media & Community Manager

🔹 Company: TOPOSOPHY

🔹 Location: Athens, Greece (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (4+ years)

🔹 Remote Status: Hybrid (with flexibility to work remotely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to elevate TOPOSOPHY's digital presence
• Managing and growing TOPOSOPHY's social media communities across various platforms
• Collaborating with cross-functional teams to create engaging, high-impact storytelling content
• Monitoring and analyzing performance to optimize content and engagement
• Supporting strategic planning for campaigns, reports, and events

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and analytical skills. Candidates should have a strong understanding of social media platforms and trends, as well as experience in community management and content creation.

📋 Key Responsibilities

✅ Social Media Strategy & Execution: Design and implement social media content calendars, manage TOPOSOPHY's presence on LinkedIn, Instagram, and other relevant platforms, drive follower growth, and maintain brand consistency

✅ Community Building & Engagement: Foster authentic engagement with TOPOSOPHY's digital community, build relationships with industry influencers, and identify opportunities for co-branded content and community-led campaigns

✅ Performance & Insights: Track and report on KPIs, use analytics tools to monitor and optimize performance, and stay up-to-date with platform trends and best practices

✅ Strategic Support: Support the strategic planning of campaign rollouts, thought leadership content, and digital activations, coordinate with the broader marketing and business development teams, and assist in planning and executing social media campaigns for high-profile events and client projects

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization. Candidates should be comfortable working independently and collaboratively, with a strong attention to detail and a passion for storytelling.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4+ years of hands-on experience managing social media accounts for brands or agencies

Required Skills:

• Proven track record of growing online communities and running successful content campaigns
• Deep knowledge of social media platforms (LinkedIn, Instagram, TikTok, Meta Ads)
• Excellent copywriting skills, visual storytelling instincts, and an eye for aesthetics
• Experience with social media management and analytics tools
• Fluency in both English and Greek

Preferred Skills:

• Experience in destination marketing, creative culture, urban innovation, or placemaking
• Knowledge of the tourism industry and trends

ASSUMPTION: Candidates should have a strong portfolio showcasing their social media management skills, content creation, and community engagement. Relevant industry experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for mid-senior level marketing roles in Athens)

Benefits:

• Competitive salary
• Private health insurance
• Career growth opportunities and mentorship from senior leadership
• Professional equipment allowance
• Annual training and development budget

Working Hours: Full-time (40 hours/week) with flexibility to work remotely

ASSUMPTION: The salary range is an estimate based on market research and industry standards for similar roles in Athens. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: TOPOSOPHY operates in the research services industry, focusing on tourism planning, research, and marketing for destinations and places

Company Size: TOPOSOPHY is a mid-sized company with 11-50 employees, providing a collaborative and dynamic work environment

Founded: TOPOSOPHY was founded in 2010, with headquarters in London and Athens

Company Description:

• TOPOSOPHY is a place making and marketing agency that provides practical solutions to develop, manage, and market places as destinations
• The company takes a unique approach to destination strategy, planning, marketing, and branding, focusing on understanding each place's distinct needs and uniqueness
• TOPOSOPHY works with government organizations, associations, and companies to create strategies that engage partners, involve local communities, and reveal each place's uniqueness

Company Specialties:

• Tourism planning & development
• Tourism research & intelligence
• Digital tourism
• Destination branding
• Strategic planning for DMOs
• Place making
• Destination marketing
• Community consultation
• Residents sentiment analysis
• Community development
• Event planning

Company Website: http://www.toposophy.com

ASSUMPTION: TOPOSOPHY's unique approach to destination marketing and place making sets it apart in the industry. Candidates should be excited about the opportunity to contribute to the company's mission and growth.

📊 Role Analysis

Career Level: Mid-Senior level (4+ years of experience)

Reporting Structure: This role reports directly to the Marketing & Communications Director and collaborates closely with the content creation, design, and strategy teams

Work Arrangement: Hybrid (with flexibility to work remotely)

Growth Opportunities:

• Career progression within the marketing and communications department
• Expanding responsibilities based on performance and company growth
• Opportunities to work on international events, tourism campaigns, and placemaking projects

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills, take on more responsibilities, and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (with flexibility to work remotely)

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a vibrant cultural scene and a growing startup ecosystem
• The city offers a high quality of life, with a mild Mediterranean climate, rich history, and diverse neighborhoods
• Greece is a member of the European Union and the Eurozone, with a cost of living that is generally lower than other Western European countries

Work Schedule: Full-time (40 hours/week) with flexibility to work remotely

ASSUMPTION: Athens offers a unique blend of culture, history, and modern amenities, making it an attractive location for professionals in various industries. The hybrid work arrangement provides flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the Marketing & Communications Director
• Final interview with the company's founders or senior leadership

Key Assessment Areas:

• Social media management and content creation skills
• Understanding of TOPOSOPHY's unique approach to destination marketing
• Cultural fit and alignment with TOPOSOPHY's values and work style
• Problem-solving and strategic thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio of social media campaigns, content, and community engagement efforts
• Prepare examples of how you've used data and analytics to inform your social media strategies
• Research TOPOSOPHY's unique approach to destination marketing and be ready to discuss how you can contribute to the company's mission

ATS Keywords: Social media management, community engagement, content creation, destination marketing, tourism, place making, LinkedIn, Instagram, TikTok, Meta Ads, analytics, strategy, planning, collaboration, creativity

ASSUMPTION: TOPOSOPHY's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission. Candidates should be prepared to discuss their relevant experience and how they can contribute to the company's success.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Meta Insights, LinkedIn Analytics)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Candidates should have experience with social media management and analytics tools, as well as proficiency in content creation and project management software.

👔 Cultural Fit Considerations

Company Values:

• Strategic
• Creative
• Practical

Work Style:

• Collaborative
• Data-driven
• Adaptable

Self-Assessment Questions:

• Do you have a proven track record of growing online communities and running successful content campaigns?
• Are you comfortable working independently and collaboratively, with a strong attention to detail and a passion for storytelling?
• Do you thrive in a dynamic, fast-paced environment and enjoy working on international events, tourism campaigns, and placemaking projects?

ASSUMPTION: TOPOSOPHY values strategic thinking, creativity, and practicality in its employees. Candidates should be able to demonstrate their alignment with these values and work style preferences through their application and interview process.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Keeping up with platform trends, algorithm changes, and emerging best practices
• Balancing strategic planning with day-to-day management and execution
• Working with diverse teams and stakeholders, including clients, partners, and internal teams

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a strategic mindset. Candidates should be prepared to discuss how they've addressed similar challenges in their previous roles.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on community engagement and authentic, two-way communication
• TOPOSOPHY's unique approach to destination marketing sets this role apart from similar positions in the industry
• Career progression in this role could lead to opportunities in marketing management, strategic planning, or account management within the tourism and destination marketing sectors

ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this position and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a social media campaign to promote a destination's unique selling points and drive tourism
• Creating and managing a community-led content series that highlights local stories, culture, and experiences
• Analyzing and optimizing social media performance to improve engagement, reach, and conversions

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their relevant experience and how they've approached similar projects in their previous roles.

❓ Key Questions to Ask During Interview

• How does TOPOSOPHY's unique approach to destination marketing set it apart from other agencies in the industry?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does TOPOSOPY support the professional development and growth of its employees?
• What are the most challenging aspects of working on international events, tourism campaigns, and placemaking projects?
• How does TOPOSOPHY foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media campaigns, content, and community engagement efforts
• Research TOPOSOPHY's unique approach to destination marketing and be ready to discuss how you can contribute to the company's mission
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.