Social Media & Community Outreach Specialist

📌 Core Information

🔹 Job Title: Social Media & Community Outreach Specialist

🔹 Company: Lakewood Health System

🔹 Location: Staples, Minnesota

🔹 Job Type: Full Time

🔹 Category: Health Care

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand growth and engagement through digital strategy and community outreach
• Creating and managing content across various digital and social platforms
• Developing and implementing communication strategies aligned with organizational goals
• Collaborating with internal departments to support cross-functional initiatives and communication needs
• Monitoring key performance indicators and refining strategy based on data and insights

ASSUMPTION: This role requires a proactive, data-driven individual with strong communication skills and the ability to manage multiple tasks in a fast-paced environment.

📋 Key Responsibilities

Content Creation & Management:

• Create, schedule, and manage content across digital and social platforms, including graphics, videos, blog posts, and internal updates
• Develop and implement communication strategies aligned with organizational goals and branding
• Lead the execution and evaluation of digital and print campaigns supporting recruitment, service-line promotion, community events, and internal communications
• Manage Lakewood’s presence across platforms such as Facebook, Instagram, LinkedIn, YouTube, and Threads, adjusting strategy based on performance data and trends

Community Outreach & Engagement:

• Represent Lakewood Health System at community events, meetings, and initiatives to support visibility and engagement
• Build and maintain relationships with local organizations, schools, businesses, and community leaders to promote partnerships and awareness

Cross-Functional Collaboration & Project Management:

• Collaborate with internal departments such as HR, Community Health, and Clinical Services to support cross-functional initiatives and communication needs
• Monitor key performance indicators such as engagement, reach, and audience growth; prepare reports to guide ongoing strategy
• Ensure all digital and print communications comply with HIPAA, marketing ethics, and brand standards
• Provide tools, templates, and best practices to support internal storytellers and brand ambassadors
• Highlight employee achievements, team initiatives, and organizational milestones through thoughtful and inclusive content

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to coordinate communication projects with multiple stakeholders.

🎯 Required Qualifications

Education:

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field

Experience:

• 2-5 years of experience in content creation, digital communication, and campaign management

Required Skills:

• Proficient in Canva, Adobe Creative Suite, CMS platforms, and social media tools
• Video editing experience preferred
• Ability to manage multiple tasks and deadlines in a fast-paced environment
• Strong communication skills and the ability to build relationships with community members and partners
• Ability to coordinate communication projects with attention to detail and timeline
• Data-driven approach to refine strategy across platforms
• Support cross-functional teams with a solutions-oriented approach

Preferred Skills:

• Experience in healthcare or a related industry

ASSUMPTION: While a degree in a related field is required, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $30.13 - $41.15 per hour

Benefits:

• Generous Planned Time Off & Wellness Time Off
• 401K Match
• Annual Tuition Assistance of $2,000 per year
• Best-in-region employer HSA contributions
• Employer paid premiums for individual-only healthcare coverage

Working Hours: Full-time, weekday position scheduled from 8:00 AM to 5:00 PM, Monday through Friday, with no weekend hours

ASSUMPTION: The salary range provided is based on the job posting and may not include additional compensation components such as bonuses or profit-sharing.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitals and Health Care

Company Size: 501-1,000 employees

Founded: 1936

Company Description:

• Lakewood Health System is an independent, integrated rural healthcare system founded in 1936 and located in Staples, Minnesota
• Recognized leader in providing innovative and personalized care, with a firm foundation of family practice and connections to world-class specialists
• Offers a wide range of services, including women’s specialty and senior services, orthopedic, surgical, and outreach care
• Serves the communities of Staples, Browerville, Eagle Bend, Motley, Pillager, and Sartell
• Committed to providing high-quality, personalized care across the spectrum of life

Company Specialties:

• Senior Services
• Women’s Health
• Infertility Services
• Oncology
• Osteopathic Medicine
• Urology
• Orthopedics
• Behavioral Health
• Family Medicine
• Ear, Nose, & Throat
• and Pediatrics

Company Website: www.lakewoodhealthsystem.com

ASSUMPTION: Lakewood Health System’s commitment to personalized care and innovative spirit creates a unique work environment that values both friendly and progressive attitudes.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Director of Marketing

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

• Potential for career growth within the marketing department or other areas of the organization
• Opportunities to take on additional responsibilities and projects as the role evolves
• Support for professional development and tuition assistance

ASSUMPTION: This role offers opportunities for career growth and professional development within a supportive and collaborative work environment.

🌍 Location & Work Environment

Office Type: On-site, with a casual and collaborative work environment

Office Location(s): 49725 County 83, Staples, Minnesota 56479, US

Geographic Context:

• Staples is a small city in central Minnesota with a population of approximately 3,000 people
• Known for its friendly community and outdoor recreational opportunities
• Located near several lakes and state parks, offering easy access to outdoor activities

Work Schedule: Standard business hours, Monday through Friday, with no weekend hours required

ASSUMPTION: The small-town atmosphere and close-knit community of Staples provide a supportive and welcoming work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with additional team members or stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication skills and ability to manage multiple tasks
• Creativity and problem-solving skills
• Understanding of digital platforms and social media trends
• Alignment with Lakewood Health System’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your content creation, digital communication, and campaign management experience
• Demonstrate your understanding of Lakewood Health System’s mission and values in your application materials
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Content creation, digital communication, campaign management, social media, community outreach, project management, cross-functional collaboration, data-driven, marketing strategy, brand management, performance monitoring

ASSUMPTION: Applicants should emphasize their relevant skills and experiences, as well as their ability to thrive in a fast-paced, collaborative work environment.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite
• CMS platforms (e.g., WordPress, Drupal)
• Social media tools (e.g., Hootsuite, Buffer)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)

ASSUMPTION: Proficiency in these tools is essential for success in this role, and applicants should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Friendly: Lakewood Health System values a friendly and welcoming work environment that extends to both employees and patients
• Innovative: The organization encourages creative problem-solving and continuous improvement
• Progressive: Lakewood Health System is committed to staying at the forefront of healthcare trends and best practices

Work Style:

• Collaborative: The marketing team works closely with other departments to support cross-functional initiatives and communication needs
• Data-driven: Decisions are made based on data and insights to refine strategy and improve performance
• Fast-paced: The role requires the ability to manage multiple tasks and deadlines in a dynamic work environment

Self-Assessment Questions:

• How do you demonstrate a friendly and approachable demeanor in your professional interactions?
• Can you provide an example of a time when you used data to drive a marketing campaign or strategy?
• How do you prioritize and manage multiple tasks and deadlines in a fast-paced work environment?

ASSUMPTION: Applicants should be prepared to provide specific examples of their skills and experiences that align with Lakewood Health System’s values and work style.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced work environment
• Keeping up with the latest digital platforms and social media trends
• Balancing the need for creativity and innovation with the organization’s brand guidelines and communication standards
• Collaborating effectively with multiple departments and stakeholders
• Working in a small-town environment with limited resources compared to larger healthcare systems

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a supportive work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Digital Marketing Specialist in a healthcare setting, but with a greater emphasis on community outreach and cross-functional collaboration
• Unlike larger healthcare systems, Lakewood Health System offers a more personal and intimate work environment, with opportunities for closer relationships with colleagues and community members
• Career paths may vary depending on the organization’s size and structure, but opportunities for growth and professional development are available in both settings

ASSUMPTION: Applicants should consider their personal preferences for work environment and career growth opportunities when comparing similar roles in different organizations.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new service line or healthcare initiative
• Creating a series of blog posts or videos to educate the community about a specific health topic or condition
• Managing a community event or health fair to engage the public and raise awareness about Lakewood Health System’s services and programs

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Social Media & Community Outreach Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• How does the marketing team collaborate with other departments to support cross-functional initiatives and communication needs?
• What are the most challenging aspects of managing multiple tasks and deadlines in this role?
• How does Lakewood Health System support the professional development and growth of its employees?
• What are the most rewarding aspects of working in a small-town healthcare environment?
• How does the organization balance the need for innovation with the maintenance of brand consistency and communication standards?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and organization, as well as their ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=268275&clientkey=2C527ECFE54643820FF338C3FBD8F077
• Customize your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture
• If selected for an interview, be prepared to provide specific examples of your content creation, digital communication, and campaign management experience
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.