Social Media & Community Specialist / Spécialiste des médias sociaux et de la communauté

📌 Core Information

🔹 Job Title: Social Media & Community Specialist / Spécialiste des médias sociaux et de la communauté

🔹 Company: Taiga Motors

🔹 Location: Montréal, Quebec (Hybrid)

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Managing social media accounts and engaging with the community
• Producing captivating content and storytelling
• Collaborating with sales and marketing teams
• Coordinating influencer partnerships and events

ASSUMPTION: This role requires a balance of creativity, organization, and communication skills. The ideal candidate will have experience in social media management and content creation, preferably within the outdoor or adventure industry.

📋 Key Responsibilities

✅ Social Media & Community Management: Grow and engage Taiga's online community by managing social media accounts, creating content, and responding to followers.

✅ Content Production & Storytelling: Capture and share real stories from Taiga's community, including epic trail rides, behind-the-scenes moments, and days on the water with content creators.

✅ Influencer & Creator Collaborations: Identify, coordinate, and support outreach with outdoor influencers, athletes, and creators to produce engaging content.

✅ Event Logistics: Help arrange photoshoots, video shoots, and vehicle demos, including coordinating vehicle transport, locations, and participant logistics.

ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication and organizational skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2 to 4 years of experience in social media management, content marketing, or influencer coordination, with a focus on outdoor or adventure brands

Required Skills:

• Proven experience in social media management and content creation
• Strong communication and organizational skills
• Familiarity with video and photo editing tools
• Passion for outdoor adventures and comfort with outdoor activities
• Fluency in French and English

Preferred Skills:

• Experience with off-road vehicles or the powersports industry
• Knowledge of the Canadian market and trends
• Ability to tow a trailer and operate off-road vehicles

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media management and content creation skills, with a focus on outdoor or adventure brands.

💰 Compensation & Benefits

Salary Range: CAD 55,000 - 70,000 per year (based on industry standards for similar roles in Montreal)

Benefits:

• Comprehensive health plan
• Group RRSP
• Company events (barbecues, employee demo days, etc.)

Working Hours: Full-time, with flexible and hybrid working hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Montreal, considering the experience level and company size. Taiga Motors offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Taiga Motors operates in the manufacturing sector, specifically focusing on the electrification of off-road powersport vehicles. The company is at the forefront of the electric vehicle revolution, targeting recreational and commercial customers seeking better ways to explore the great outdoors without compromise.

Company Size: Taiga Motors is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: 2015, with a mission to redefine powersports for the electric age

Company Description:

• Taiga Motors is a Canadian company leading the electrification of off-road powersport vehicles
• The company believes in pure exhilaration, offering vehicles that outperform everything else without sacrificing the environment
• Taiga Motors unites innovative and adventurous minds to form a team that isn't afraid to tackle industry toughest problems

Company Specialties:

• Electric snowmobiles
• Electric personal watercraft
• Clean-sheet engineering approach
• Pushing the frontiers of electric technology

Company Website: www.taigamotors.com

ASSUMPTION: Taiga Motors is a growing company with a strong focus on innovation and sustainability. The company's culture values creativity, collaboration, and a passion for the outdoors.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring a balance of experience and growth opportunities.

Reporting Structure: The Social Media & Community Specialist will report directly to the Marketing Manager and work closely with the Sales and Product teams.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Expanding the role's responsibilities as the company grows
• Potential career progression into management or specialized roles within the marketing department
• Opportunities to work on diverse projects and collaborate with various teams

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Taiga Motors' headquarters is located in Montreal, Quebec, with a hybrid work arrangement offering flexibility for employees.

Office Location(s): 1001, rue Lenoir E, Suite 100, Montreal, QC H4C 2Z6, Canada

Geographic Context:

• Montreal is the second-largest city in Canada and the largest city in the province of Quebec
• The city is known for its vibrant culture, diverse neighborhoods, and rich history
• Montreal offers easy access to outdoor activities, including hiking, skiing, and water sports

Work Schedule: Full-time, with flexible and hybrid working hours

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to balance their work and personal lives while still enjoying the benefits of an on-site office environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Social media management and content creation skills
• Communication and organizational skills
• Cultural fit and alignment with Taiga Motors' values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your social media management and content creation skills
• Include examples of your work and any relevant metrics or achievements
• Demonstrate your passion for outdoor activities and the powersports industry
• Prepare questions to ask the interviewer about the role, team, and company culture

ATS Keywords: Social media management, content creation, community engagement, storytelling, influencer coordination, photography, videography, analytical skills, communication skills, organization, creativity, outdoor adventure, video editing, branding, logistics, customer interaction

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials to demonstrate their unique qualifications and fit for the position.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, LinkedIn, etc.)
• Video and photo editing software (Adobe Creative Suite, iMovie, etc.)
• Project management tools (Asana, Trello, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)

ASSUMPTION: The ideal candidate will have experience with relevant social media platforms, video and photo editing software, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Adventure
• Sustainability
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Creative and collaborative
• Focused on results and continuous improvement
• Balanced work-life integration

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you created engaging content on a tight deadline?
• How do you approach building and maintaining a positive brand voice on social media?

ASSUMPTION: Taiga Motors values candidates who are organized, creative, and adaptable, with a strong work ethic and a passion for outdoor activities.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Coordinating with various teams and stakeholders
• Adapting to a dynamic and fast-paced work environment
• Working with influencers and content creators to produce high-quality content

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and have strong organizational and communication skills to manage multiple projects and stakeholders.

📈 Similar Roles Comparison

• This role is unique to Taiga Motors, focusing on the electrification of off-road powersport vehicles
• Similar roles in the industry may include Social Media Manager, Content Creator, or Marketing Coordinator, but this role offers a unique blend of responsibilities and a focus on the outdoor and adventure industries
• Career progression in this role may lead to management or specialized positions within the marketing department, or opportunities to work on diverse projects and collaborate with various teams

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

📝 Sample Projects

• Creating a social media campaign around an upcoming product launch
• Planning and executing a photoshoot or video shoot to capture content for multiple platforms
• Coordinating with influencers or content creators to produce engaging content for Taiga Motors' channels

ASSUMPTION: These sample projects demonstrate the diverse responsibilities and collaborative nature of the Social Media & Community Specialist role at Taiga Motors.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media and content creation team currently, and how can this role help address them?
• How does the company support work-life balance for employees in this role?
• What opportunities are there for growth and professional development within the marketing department?
• How does the company measure the success of social media and content creation efforts?
• What is the company's long-term vision for the social media and content creation team, and how does this role fit into that vision?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management and content creation skills, with a focus on outdoor activities and the powersports industry
• Prepare questions to ask the interviewer about the role, team, and company culture
• Follow up with the hiring manager within one week of submitting your application
• If selected for an interview, be prepared to provide examples of your work and discuss your approach to social media management and content creation

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.