📌 Core Information
🔹 Job Title: Social Media Consultant
🔹 Company: Blue Star Families
🔹 Location: Remote
🔹 Job Type: Independent Contractor
🔹 Category: Marketing & Communications
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering original content strategies for BSF's social media channels
- Managing social media engagement and advising on KPIs and campaign metrics
- Collaborating with the Social Media Manager to create weekly content calendars
- Analyzing performance data and providing strategic insights to enhance social media effectiveness
ASSUMPTION: This role requires a strong understanding of social media trends and digital storytelling techniques, as well as proficiency in analytics and reporting tools.
📋 Key Responsibilities
✅ Develop and deliver original content strategies and written copy tailored to BSF’s brand objectives and social channels
✅ Design and submit proposed weekly social media content calendars for client approval
✅ Schedule content delivery via scheduling tools of the consultant’s choice (e.g., Sprout Social)
✅ Advise on social media KPIs and recommend campaign metrics
✅ Provide guidance on platform-specific best practices and engagement opportunities
✅ Analyze performance data and submit strategic insights or recommendations
✅ Prepare toolkits that enable stakeholders or community members to amplify social content
✅ Identify and recommend influencer collaboration opportunities relevant to the client’s mission
✅ Respond to social media engagement in a manner aligned with brand tone, if agreed upon in scope
✅ Compile and submit reports summarizing campaign performance and trends
✅ Manage paid social ad campaigns, as outlined in individual scopes of work
✅ All work must be completed in accordance with mutually agreed timelines and milestones outlined in each project agreement or Statement of Work (SOW)
ASSUMPTION: The consultant will be responsible for determining work methods, scheduling, and location of work, and will maintain full control over how services are executed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) providing social media consulting services to mission-driven organizations or brands
Required Skills:
- Expertise in developing cross-platform strategies and producing engaging, high-performing content
- Proficiency in analytics and reporting using platforms such as Sprout Social, Google Analytics, or Meta tools
- Strong understanding of social media trends and digital storytelling techniques
Preferred Skills:
- Experience working with non-profit organizations
- Familiarity with military family programs and military spouse career programs
ASSUMPTION: Preferred qualifications are not required but would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Approximately $15,000 total (negotiable) for approximately 20 hours per week through December 2025
Benefits:
- Opportunity to work remotely and set own schedule
- Exposure to a national nonprofit organization with a mission to strengthen military families
Working Hours: Approximately 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on the project's duration and the required weekly commitment. The actual compensation may vary based on negotiations and the final scope of work.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on supporting military families
Company Size: 51-200 employees, providing a medium-sized organization with opportunities for collaboration and growth
Founded: 2009, with a history of supporting military families and connecting them to their local communities
Company Description:
- Blue Star Families (BSF) is a national nonprofit dedicated to supporting military families by providing programming and resources while strengthening their connections to their local communities.
- BSF partners with businesses, government agencies, and local organizations to create impactful programs that empower and uplift military families.
- The organization has engaged tens of thousands of volunteers and served more than 1.5 million military family members annually, including wounded and transitioning service members and their loved ones.
Company Specialties:
- Military family programs
- Military child programs
- Military spouse career programs
- Caregiving programs
- Advocacy, research, and policy
Company Website: http://www.bluestarfam.org
ASSUMPTION: Blue Star Families is a well-established organization with a strong mission and a history of supporting military families, providing a stable and meaningful work environment for the consultant.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the role and the organization
Reporting Structure: The consultant will report directly to the Social Media Manager and work closely with other members of the marketing and communications team
Work Arrangement: Remote, with the consultant setting their own schedule and work methods
Growth Opportunities:
- Expanding the role to include additional marketing and communications responsibilities
- Gaining experience working with a national nonprofit organization
- Developing skills in analytics, reporting, and strategic planning
ASSUMPTION: The consultant's growth opportunities will depend on their performance, the organization's needs, and the duration of the project.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (remote work only)
Geographic Context:
- The consultant will work remotely, with the ability to work from any location with a stable internet connection
- The organization is based in Encinitas, California, but the consultant is not required to be based in the same location
- The consultant will have the opportunity to work with a diverse team of professionals from across the United States
Work Schedule: Approximately 20 hours per week, with flexible scheduling and the ability to work at the consultant's own pace
ASSUMPTION: The consultant's work environment will be primarily remote, with minimal in-person interaction required. The consultant should have a dedicated workspace with a reliable internet connection and the necessary tools to perform their job effectively.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Participate in an initial screening call with the Social Media Manager
- Complete a paid test project or assignment to demonstrate skills and fit for the role
- Participate in a final interview with the Social Media Manager and/or other members of the team
Key Assessment Areas:
- Content creation and strategy development
- Analytics and reporting proficiency
- Understanding of social media trends and best practices
- Alignment with BSF's mission and brand objectives
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of BSF's mission and the unique needs of military families in your application materials
- Provide examples of your previous social media consulting work, if available
ATS Keywords: Social Media Consulting, Content Strategy, Analytics, Reporting, Digital Storytelling, Engagement, Campaign Metrics, Influencer Collaboration, Performance Analysis, Content Calendar, Social Media Trends, Paid Advertising, Community Engagement, Brand Objectives, Toolkits, Best Practices
ASSUMPTION: The application process for this role may be more competitive due to the flexible, remote nature of the position and the organization's mission to support military families.
🛠️ Tools & Technologies
- Sprout Social (or another social media management platform)
- Google Analytics
- Meta tools (e.g., Facebook Insights, Instagram Insights)
- Microsoft Office Suite or Google Workspace
ASSUMPTION: The consultant will be responsible for providing their own tools, equipment, and software necessary for completing deliverables.
👔 Cultural Fit Considerations
Company Values:
- Supporting military families
- Strengthening community connections
- Empowering and uplifting families
- Collaboration and partnership
Work Style:
- Remote and flexible, with the ability to work independently
- Collaborative, with a focus on teamwork and open communication
- Results-driven, with a focus on delivering high-quality work on time
Self-Assessment Questions:
- How do you align with Blue Star Families' mission to support military families and strengthen community connections?
- How do you approach working remotely and independently, while still maintaining strong communication and collaboration with a team?
- How do you ensure that your work meets high-quality standards and is delivered on time, even when working on your own schedule?
ASSUMPTION: Blue Star Families values a strong cultural fit with their mission and work style, and will be looking for candidates who align with these values and can thrive in a remote, independent work environment.
⚠️ Potential Challenges
- Managing work-life balance in a remote, flexible work environment
- Staying up-to-date with rapidly changing social media trends and best practices
- Ensuring consistent, high-quality work when working independently
- Balancing multiple projects and deadlines, as the consultant may be working with other clients simultaneously
ASSUMPTION: These challenges can be mitigated through strong time management skills, clear communication, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is unique in its focus on supporting military families and connecting them to their local communities
- Compared to similar social media consulting roles, this position offers a unique opportunity to work with a national nonprofit organization with a strong mission and a history of supporting military families
- Career path comparison: This role can serve as a stepping stone to a full-time marketing and communications position within a nonprofit organization or a transition to a more senior social media consulting role
ASSUMPTION: The unique nature of this role and the organization's mission make it an attractive opportunity for candidates who are passionate about supporting military families and making a positive impact in their communities.
📝 Sample Projects
- Developing a comprehensive social media strategy for a military family-focused non-profit organization
- Managing a paid social media advertising campaign to raise awareness about a military spouse career program
- Creating a toolkit to enable stakeholders and community members to amplify social content and engage with the organization's mission
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables for this role, and provide a sense of the types of initiatives the consultant may be involved in.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall marketing and communications strategy?
- What are the most pressing challenges facing the organization's social media presence, and how can this role address them?
- How does the organization support work-life balance for remote employees?
- What opportunities are there for growth and development within this role and the organization?
- How does the organization measure the success of its social media campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions will help the candidate better understand the role, the organization, and the expectations for the consultant's work.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your previous social media consulting work, if available
- Prepare for an initial screening call with the Social Media Manager, focusing on your understanding of BSF's mission and your relevant experience
- Follow up with the hiring manager within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
