Social Media Content & Advertising Lead

📌 Core Information

🔹 Job Title: Social Media Content & Advertising Lead

🔹 Company: Salzman Group Inc

🔹 Location: Rochester, NY

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-31

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy across multiple platforms
• Managing paid advertising efforts across various digital channels
• Overseeing content creation and community engagement to enhance brand visibility
• Collaborating with cross-functional teams to develop high-performing creative assets

ASSUMPTION: This role requires a strategic and creative individual who can balance both storytelling and strategic planning to drive meaningful engagement and conversions.

📋 Key Responsibilities

✅ Developing and executing a comprehensive social media strategy across all platforms (Instagram, Reddit, Facebook, Pinterest, YouTube, LinkedIn, TikTok, etc.)

✅ Identifying key goals around engagement, follower growth, brand awareness, and conversions, and building campaigns to support them

✅ Conducting regular audits of social media performance and content trends, adjusting strategy accordingly

✅ Leading and managing paid advertising efforts across digital channels including but not limited to Google Ads, Pinterest Ads, Facebook/Meta Ads, and emerging platforms

✅ Developing and executing ad strategies to support product launches, remarketing efforts, and overall conversion goals

✅ Collaborating with the team to develop high-performing creative assets for paid campaigns

✅ Tracking advertising performance, managing budgets, and optimizing campaigns for ROI and audience targeting

✅ Leading the development and calendarization of all organic social content, in alignment with product launches, brand campaigns, and seasonality

✅ Collaborating with internal teams to source ideas and amplify core brand pillars

✅ Writing, editing, and overseeing multimedia content while collaborating with cross-functional leaders/team members (text, photo, video, reels, stories) that showcases our expertise and life force

✅ Coordinating with influencers, creators, and UGC partners to develop brand-aligned social assets

✅ Assisting with monitoring social conversations, responding to comments and DMs, and engaging meaningfully with followers to build brand loyalty

✅ Activating and growing our community by creating interactive and shareable content experiences

✅ Overseeing campaign timelines, asset development, platform scheduling, and performance tracking

✅ Using project management tools to ensure smooth cross-functional collaboration and accountability

✅ Tracking KPIs, preparing monthly performance reports, and optimizing efforts based on insights

✅ Assisting with competitive price comparison and digital advertising analysis across platforms, including identifying market trends, evaluating competitor promotions, and providing actionable insights to support pricing updates and ad strategy decisions

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various responsibilities and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years of experience in social media marketing, preferably within eCommerce, DTC, or lifestyle brands

Required Skills:

• Proven ability to grow social channels and build engaged communities
• Demonstrated experience in digital advertising across platforms such as Google Ads, Pinterest, Meta, or similar
• Strong understanding of each social platform’s ecosystem, content types, and analytics
• Skilled in content creation tools (e.g., Canva, Adobe Suite, Later, Hootsuite) and short-form video trends
• Excellent writing, editing, and visual storytelling abilities
• Exceptional organizational and time-management skills
• Passionate about brand authenticity, aesthetics, and culture

Preferred Skills:

• Experience working with creators/influencers and managing partnerships

ASSUMPTION: Candidates with experience in eCommerce or DTC brands may have a better understanding of the target audience and market trends, making them more suitable for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Marketing Manager role with 5-10 years of experience in the Rochester, NY area)

Benefits:

• Employee discounts on coffee and brewing equipment
• Competitive health and dental insurance plans
• 401k plan with Company contribution (after 1 year)
• Vacation time, sick time, and paid holidays
• Fully stocked kitchen in the office for all employees to enjoy
• Company-sponsored DashPass
• Unlimited coffee, cappuccinos, and lattes

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project deadlines)

ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. The actual salary may vary depending on the candidate's skills, qualifications, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for growth)

Founded: 1996 (Established company with a history of pharmaceutical innovation)

Company Description:

• Undertaking transformative pharmaceutical innovation
• High-energy culture of accountability, teamwork, and creativity
• Encourages staff to ask questions and take on technically challenging projects

Company Specialties:

• Laboratory Testing
• Consultancy Services for Drug Development
• Drug Development - Medicinal Chemistry
• Drug Development - CMC
• Drug Development - Scale Up & Process Chemistry
• Drug Development - Formulation Development
• Drug Development - Analytical Methods
• Drug Development - Cellular & Molecular Biology
• Drug Development - Pharmacology
• Drug Development - ADME/PK
• Drug Development - Bioanalytics
• Drug Development - Toxicology

Company Website: http://www.salzmangrp.com/

ASSUMPTION: Working for a pharmaceutical company may require a higher level of confidentiality and attention to detail, as well as an understanding of regulatory compliance.

📊 Role Analysis

Career Level: Marketing Manager (Mid-level role with opportunities for growth and leadership)

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior marketing team members or interns

Work Arrangement: On-site, with flexibility for remote work during specific projects or events

Growth Opportunities:

• Potential to advance to a Marketing Director or similar leadership role
• Chance to expand skills and expertise in digital marketing and advertising
• Opportunity to work on high-impact projects and campaigns

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and digital advertising.

🌍 Location & Work Environment

Office Type: On-site, with a fully stocked kitchen and unlimited coffee, cappuccinos, and lattes

Office Location(s): Rochester, NY (with a potential for remote work during specific projects or events)

Geographic Context:

• Rochester, NY is located in Monroe County, with a population of approximately 200,000 people
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
• Rochester has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project deadlines)

ASSUMPTION: Working in Rochester, NY may offer a lower cost of living compared to larger metropolitan areas, providing more affordable housing and commuting options.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
• Final interview with key stakeholders to discuss the candidate's fit within the team and company culture

Key Assessment Areas:

• Strategic thinking and planning
• Creativity and innovation
• Communication and presentation skills
• Project management and organizational skills
• Adaptability and problem-solving

Application Tips:

• Highlight relevant experience and achievements in social media marketing and digital advertising
• Include specific examples of successful campaigns or projects that demonstrate your ability to grow social channels and drive engagement
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare questions to ask during the interview to demonstrate your interest in the company and the position

ATS Keywords: Social Media Marketing, Digital Advertising, Content Creation, Community Engagement, Project Management, Analytics, Brand Strategy, Influencer Collaboration, Creative Asset Development, Campaign Management, Budget Management, Performance Tracking, Writing, Editing, Visual Storytelling, Time Management

ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their skills and qualifications for this role, highlighting specific examples of their experience in social media marketing and digital advertising.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Reddit, Facebook, Pinterest, YouTube, LinkedIn, TikTok, etc.)
• Digital advertising platforms (Google Ads, Pinterest Ads, Facebook/Meta Ads, etc.)
• Content creation tools (Canva, Adobe Suite, Later, Hootsuite, etc.)
• Project management tools (Asana, Trello, Monday.com, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite Insights, etc.)

ASSUMPTION: Candidates should have experience with various social media platforms, digital advertising tools, and content creation software to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Teamwork
• Creativity

Work Style:

• Collaborative and team-oriented
• High-energy and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a high-energy, collaborative work environment?
• Are you comfortable taking on technically challenging projects and asking questions?
• Do you have a strong passion for brand authenticity, aesthetics, and culture?

ASSUMPTION: Candidates who are a strong cultural fit for the Salzman Group will be passionate about pharmaceutical innovation, thrive in a high-energy work environment, and be comfortable taking on challenging projects.

⚠️ Potential Challenges

• Managing multiple responsibilities and stakeholders simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the need for creativity and innovation with the need for data-driven decision-making
• Working with a small team and limited resources

ASSUMPTION: Applicants should be prepared to manage multiple responsibilities, work in a fast-paced environment, and balance creativity with data-driven decision-making in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on both social media content and advertising, requiring a strong balance of strategic planning and creative execution
• Compared to other marketing roles, this position offers a higher level of responsibility and autonomy, with the opportunity to make a significant impact on the company's brand and growth
• Career-wise, this role offers a clear path to advancement in marketing and digital advertising, with the potential to move into a leadership position

ASSUMPTION: Applicants should be aware that this role requires a unique balance of strategic planning and creative execution, with a higher level of responsibility and autonomy compared to other marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a product launch, resulting in a 20% increase in engagement and a 15% increase in followers
• Managing a paid advertising campaign for a seasonal promotion, driving a 30% increase in conversions and a 25% reduction in cost per acquisition
• Collaborating with internal teams to create a series of visually engaging and on-brand social media content, resulting in a 15% increase in engagement and a 10% increase in shares

ASSUMPTION: Applicants should be prepared to provide specific examples of their experience in social media marketing and digital advertising, demonstrating their ability to drive meaningful engagement and conversions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Marketing Director envision this role evolving over time, and what opportunities are there for growth and advancement?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support work-life balance, and what resources are available to help manage stress and prevent burnout?
• What are the company's plans for expanding its social media presence and digital advertising efforts in the coming years?

ASSUMPTION: Applicants should ask thoughtful and strategic questions during the interview to demonstrate their interest in the role and the company's long-term goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience and qualifications for this role, emphasizing specific examples of your success in social media marketing and digital advertising
• Prepare questions to ask during the interview to demonstrate your interest in the company and the position
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.