Social Media Content and Analytics Manager

📌 Core Information

🔹 Job Title: Social Media Content and Analytics Manager

🔹 Company: Howard Hughes Medical Institute

🔹 Location: Napi Headquarters, New Mexico, United States

🔹 Job Type: Full-Time, Hybrid (3-day schedule)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing HHMI and Janelia's social media brand accounts
• Developing and executing social media strategy
• Creating and posting original content across platforms
• Monitoring activity and engagement
• Providing regular reporting to communications leadership

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage HHMI's social media presence and drive engagement.

📋 Key Responsibilities

✅ Implement strategic objectives for HHMI’s social media presence

✅ Develop and execute a social media strategy

✅ Develop and maintain an analytics dashboard

✅ Own content creation process for social media

✅ Coordinate content with sub-brand accounts

✅ Research and provide strategic recommendations for new social media channels

✅ Maintain HHMI social media guidelines

✅ Serve as a strategic advisor to HHMI leaders on social media activity and trends

✅ Monitor social media activity during critical events

ASSUMPTION: This role requires a proactive approach to content creation, data analysis, and stakeholder communication to ensure HHMI's social media presence effectively communicates its mission and engages target audiences.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: At least seven years of directly relevant experience as a social media or digital strategist

Required Skills:

• Developing and executing social media strategy
• Content creation and distribution
• Data analysis and research
• Interpretation and presentation of analytics
• Social media listening, reporting, and scheduling tools
• Collaboration and interpersonal skills
• Creative skills (writing, editing, project management, graphic design, photo editing)
• Advanced knowledge of current and emerging social media trends and practices
• Expert understanding of major social media platforms

Preferred Skills:

• Experience working with nonprofit, academic, or technical experts
• Ability to develop and implement social media training for the scientific community

ASSUMPTION: Candidates with a strong background in social media strategy, content creation, and data analysis, as well as experience working with scientific or technical experts, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $105,445.60 (minimum) - $131,807.00 (midpoint) - $171,349.10 (maximum)

Benefits:

• Competitive total rewards package
• Comprehensive healthcare
• Generous retirement contributions
• Paid leave
• Additional programs that support well-being and professional development

Working Hours: Full-time, 40 hours per week, with a three-day hybrid schedule at HHMI’s Headquarters in Chevy Chase, MD

ASSUMPTION: The salary range provided is based on HHMI's job market data and considers factors such as education, previous experiences, knowledge, skills, and abilities, as well as internal consistency. The midpoint of the range is typically offered to new hires for this position in this location.

📌 Applicant Insights

🔍 Company Context

Industry: Research Services, focusing on biomedical research and science education

Company Size: 1,001-5,000 employees, offering an adaptable environment where employees can function at their highest level

Founded: 1953, with a mission to advance basic biomedical research and science education for the benefit of humanity

Company Description:

• Independent, ever-evolving philanthropy that supports basic biomedical scientists and science educators
• Encourages collaborative and results-driven working styles
• Offers an adaptable environment where employees can function at their highest level

Company Specialties:

• Scientific Research
• Science Education
• Biomedical Research
• Curriculum Materials
• Documentary Films

Company Website: http://www.hhmi.org

ASSUMPTION: Howard Hughes Medical Institute is a well-established organization with a strong focus on supporting and moving science forward through various initiatives and programs.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on HHMI's social media presence and engagement

Reporting Structure: Reports to the Director, Digital Media and Marketing

Work Arrangement: Hybrid, with a three-day schedule at HHMI’s Headquarters in Chevy Chase, MD

Growth Opportunities:

• Potential to expand reach and engagement through innovative strategies and new platforms
• Opportunity to collaborate with various teams and stakeholders across HHMI
• Possibility to develop and implement social media training for the scientific community

ASSUMPTION: This role offers a unique opportunity to shape HHMI's social media presence and engage with diverse audiences, while also growing professionally within a supportive and collaborative environment.

🌍 Location & Work Environment

Office Type: Hybrid, with a three-day schedule at HHMI’s Headquarters

Office Location(s): 4000 Jones Bridge Rd, Chevy Chase, Maryland 20815, US

Geographic Context:

• Headquarters located in the greater Washington, DC metro area
• Close proximity to various amenities and cultural attractions
• Accessible by public transportation

Work Schedule: Full-time, with a three-day hybrid schedule at HHMI’s Headquarters in Chevy Chase, MD

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager and/or team members
• Final interview with senior leadership
• Background check and reference verification

Key Assessment Areas:

• Social media strategy and content creation
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with HHMI's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of HHMI's mission and the role's responsibilities
• Showcase your creativity and strategic thinking through examples of your previous work

ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Project Management, Interpersonal Skills, Creative Skills, Graphic Design, Photo Editing, Social Media Trends, Analytics Dashboard, Training Development, Collaboration, Reporting, Monitoring, Engagement, Communication

ASSUMPTION: HHMI uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media platforms (Twitter, YouTube, Reddit, Instagram, BlueSky, Substack, LinkedIn)
• Social media listening, reporting, and scheduling tools
• Analytics and data visualization tools
• Project management and collaboration tools

ASSUMPTION: Familiarity with relevant social media platforms and tools is essential for success in this role, as they are used daily to manage HHMI's social media presence and engage with audiences.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Results-driven
• Adaptability

Work Style:

• Creative and innovative
• Data-driven and strategic
• Collaborative and supportive

Self-Assessment Questions:

• How do you align with HHMI's mission and values?
• What is your approach to developing and executing social media strategies?
• How do you ensure that your work style fits within a collaborative and results-driven environment?

ASSUMPTION: HHMI values candidates who are passionate about their mission, creative and strategic in their approach to social media, and able to thrive in a collaborative and results-driven environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and sub-brand accounts
• Keeping up with rapidly evolving social media trends and algorithms
• Balancing data-driven decision-making with creative content creation
• Ensuring consistent branding and messaging across HHMI's various initiatives and programs

ASSUMPTION: These challenges can be overcome through strong organizational skills, a proactive approach to learning and adaptation, and effective collaboration with HHMI's communications team and stakeholders.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on social media content and analytics
• Compared to other social media roles, this position offers the opportunity to work with a renowned research institution and engage with diverse scientific and educational initiatives
• Career progression may involve moving into a more senior communications or marketing role within HHMI or a related organization

ASSUMPTION: This role offers a unique blend of social media strategy, content creation, and data analysis, with the added benefit of working within a prestigious research institution and engaging with a wide range of scientific and educational initiatives.

📝 Sample Projects

• Developing and executing a social media campaign to promote HHMI's latest scientific discovery
• Creating and scheduling engaging content for HHMI's various social media platforms, including Twitter, Instagram, and LinkedIn
• Analyzing and reporting on the performance of HHMI's social media accounts, and providing data-driven recommendations for improvement

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from creative content development to data analysis and strategic planning.

❓ Key Questions to Ask During Interview

• How does this role fit into HHMI's overall communications and engagement strategy?
• What are the key priorities for this role in the first 90 days?
• How does HHMI support the professional development and growth of its employees?
• What is the team structure and dynamic like within the communications department?
• How does HHMI approach collaboration and communication with its various stakeholders, both internal and external?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding HHMI's mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.myworkday.com/hhmi/d/task/1422$3228.htmld
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your previous social media work to showcase your creativity and strategic thinking
• Follow up with HHMI's hiring team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.