📌 Core Information
- Job Title: Social Media Content Coordinator
- Company: Brilliant PR & Marketing
- Location: Austin, Texas, United States
- Job Type: Full-Time (Remote)
- Category: Marketing & Communications
- Date Posted: April 11, 2025
🚀 Job Overview
Key aspects of this role include:
- Managing and scheduling social media posts across multiple platforms
- Creating engaging content for TikTok, YouTube, and Meta (Facebook/Instagram)
- Collaborating with the marketing team and clients to develop creative campaigns
- Monitoring content performance and providing insights for optimization
- Engaging with followers and responding to comments and messages
ASSUMPTION: This role requires a strong understanding of social media trends, best practices, and analytics tools. The ideal candidate will have experience in content creation and backend social media management.
📋 Key Responsibilities
- 📊 Social Media Management:
- Assist in managing and scheduling posts across social media channels
- Maintain a consistent posting schedule to enhance audience engagement
- 🔎 Trend Analysis:
- Stay updated with the latest trends, challenges, and best practices on TikTok, YouTube, and Meta
- Inform content strategy and leverage trends quickly for clients
- 🤝 Collaborative Campaigns:
- Work closely with the marketing team and clients to brainstorm and execute creative campaigns
- Ensure campaigns resonate with the target audience and align with brand voice and marketing objectives
- 📈 Performance Monitoring:
- Track and analyze content performance metrics using relevant tools
- Provide insights and recommendations for optimization and create monthly reports for clients
- 🗣️ Community Engagement:
- Interact with followers, respond to comments and messages, and foster a vibrant online community
- Maintain a positive and professional online presence for the brand
- 🎬 Content Creation:
- Develop and produce engaging multimedia content tailored for TikTok, YouTube, and Meta platforms
- Ensure content aligns with brand voice and marketing objectives
ASSUMPTION: This role requires a proactive, self-starter attitude with a passion for staying ahead of digital content trends. The ideal candidate will have experience in the Consumer Packaged Goods (CPG) industry and be familiar with social media management tools.
🎯 Required Qualifications
- Education:
- Bachelor's degree in Marketing, Communications, or a related field
- Experience:
- 1-2 years of experience in content creation for social media platforms, particularly TikTok, YouTube, and Meta
- Required Skills:
- Demonstrated ability to produce creative, witty, and pun-filled content that engages audiences
- Proficiency in video editing tools and graphic design software
- Strong understanding of social media metrics and analytics tools
- Excellent written and verbal communication skills
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously
- A proactive, self-starter attitude with a passion for staying ahead of digital content trends
- Experience in the Consumer Packaged Goods (CPG) industry
- Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Preferred Skills:
- Basic knowledge of SEO principles as they apply to content creation
💰 Compensation & Benefits
- Salary Range: $40,000 - $50,000 per year (depends on experience)
- Benefits:
- Unlimited PTO
- Paid time off between Christmas and New Year's
- Fabulous Fridays - early finish on Fridays between Memorial Day and Labor Day, and 3 pm finish for the remainder of the year
- 401K with a 3% company match
- Medical, dental, and vision coverage
- Medical and Dependent Care FSA
- Life Insurance
- Long Term Disability
- Working Hours: Full-time (remote)
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 11-50 employees
- Founded: 2007
- Company Description: Brilliant PR & Marketing is a fully integrated agency offering PR, Influencer, Social Media, Paid Media, Events & Activations, and Affiliate Marketing. They specialize in serving consumer lifestyle brands with a specific focus on products, brands, and services for families, including baby and maternity, toys and games, tech, housewares, haircare, and food. Brilliant is known for its unique approach, big brand and big agency experience, and fully remote work environment.
- Company Specialties: Public Relations, Digital Marketing, Social Media, Influencers, and National Media
📊 Role Analysis
- Career Level: Entry to Mid-Level (1-5 years of experience)
- Reporting Structure: This role reports directly to the Marketing Manager or similar role within the marketing department.
- Work Arrangement: Remote (fully remote work environment)
- Growth Opportunities: This role offers opportunities to grow within the marketing department and potentially into management or senior-level positions as the company continues to expand.
🌍 Location & Work Environment
- Office Type: Remote (fully remote work environment)
- Office Location(s): Austin, Texas, United States
- Geographic Context: Austin, Texas, is known for its vibrant tech industry, live music scene, and outdoor activities. It offers a high quality of life with a lower cost of living compared to other major Texas cities.
- Work Schedule: Full-time (remote) with flexible hours and early finish on Fridays between Memorial Day and Labor Day, and 3 pm finish for the remainder of the year.
ASSUMPTION: This role may require occasional travel for client meetings or events. The ideal candidate will be comfortable working independently in a remote environment and managing their time effectively.
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume submission
2. Phone or video screening with the HR department
3. In-depth interview with the Marketing Manager or similar role within the marketing department
4. Final interview with the CEO or another senior-level team member
5. Background check and offer extension
- Key Assessment Areas:
1. Content creation and social media management skills
2. Understanding of social media trends and analytics tools
3. Ability to work collaboratively in a team environment
4. Cultural fit with the company's remote work environment and values
- Application Tips:
1. Tailor your resume and cover letter to highlight your content creation and social media management skills
2. Showcase your understanding of social media trends and analytics tools in your application materials
3. Demonstrate your ability to work collaboratively and manage multiple projects simultaneously in your interview responses
4. Prepare questions about the company's remote work environment and growth opportunities for the interview
- ATS Keywords: Social Media Management, Content Creation, TikTok, YouTube, Meta, Analytics, Teamwork, Remote Work, Marketing, CPG Industry
ASSUMPTION: Brilliant PR & Marketing uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords from the job description in your resume can help your application stand out to the company's ATS.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Video editing tools (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
- Graphic design software (e.g., Adobe Creative Suite, Canva, GIMP)
- Analytics tools (e.g., Google Analytics, Facebook Insights, TikTok Analytics)
- Project management tools (e.g., Asana, Trello, Monday.com)
👔 Cultural Fit Considerations
- Company Values: Brilliant PR & Marketing values creativity, collaboration, and a passion for staying ahead of digital content trends. They prioritize a positive and professional online presence for their clients and foster a vibrant online community.
- Work Style: Brilliant PR & Marketing values a proactive, self-starter attitude and encourages employees to take initiative and be innovative in their approach to content creation and social media management. They offer a flexible work environment with early finish on Fridays between Memorial Day and Labor Day, and 3 pm finish for the remainder of the year.
- Self-Assessment Questions:
1. How do you stay up-to-date with the latest trends and best practices on TikTok, YouTube, and Meta?
2. Can you provide an example of a successful social media campaign you've managed, and what was the outcome?
3. How do you balance working independently in a remote environment with collaborating effectively with a team?
ASSUMPTION: Brilliant PR & Marketing values a strong cultural fit with their remote work environment and values-driven company culture. The ideal candidate will be able to work independently, manage their time effectively, and contribute positively to the company's remote team dynamic.
⚠️ Potential Challenges
- Workload fluctuations: As a remote employee, you may experience fluctuations in workload due to the nature of social media management and content creation. The ideal candidate will be able to manage their time effectively and prioritize tasks accordingly.
- Staying up-to-date with trends: The social media landscape is constantly evolving, and it can be challenging to stay ahead of the latest trends and best practices. The ideal candidate will have a passion for staying informed and be proactive in their approach to content creation and social media management.
- Remote work environment: Working remotely can present unique challenges, such as isolation and distractions at home. The ideal candidate will be comfortable working independently and have a dedicated workspace at home.
📈 Similar Roles Comparison
- Content Coordinator vs. Social Media Manager: A Content Coordinator focuses more on content creation and less on overall social media strategy and management. A Social Media Manager, on the other hand, is responsible for the overall social media strategy, including content creation, scheduling, and analytics.
- Industry-specific context: Brilliant PR & Marketing specializes in serving consumer lifestyle brands with a specific focus on products, brands, and services for families. This role requires an understanding of the CPG industry and the unique needs of family-oriented brands.
- Career path comparison: This role offers opportunities to grow within the marketing department and potentially into management or senior-level positions as the company continues to expand. With experience, you may transition into a Social Media Manager or similar role, overseeing a team of content creators and social media managers.
📝 Sample Projects
- TikTok Challenge: Develop a series of engaging, humorous videos for a client's TikTok account, capitalizing on a popular trend or challenge to increase brand awareness and engagement.
- YouTube Series: Create a weekly YouTube series featuring interviews with industry experts, product demonstrations, or behind-the-scenes looks at the client's brand to educate and entertain their audience.
- Meta Campaign: Design and execute a targeted Facebook and Instagram campaign to promote a new product launch, utilizing eye-catching visuals, compelling copy, and strategic targeting to maximize reach and engagement.
ASSUMPTION: These sample projects are tailored to the specific role and industry. The ideal candidate will be able to adapt these projects to fit the unique needs and goals of Brilliant PR & Marketing's clients.
❓ Key Questions to Ask During Interview
- Role-specific questions:
1. How does this role fit into the overall marketing strategy for the company's clients?
2. What are the most significant challenges facing the social media landscape, and how does this role address them?
3. How does the company support the professional development of its employees in this role?
- Company-specific questions:
1. How does the company's remote work environment foster collaboration and communication among team members?
2. What are the most rewarding aspects of working at Brilliant PR & Marketing, according to current employees?
3. How does the company measure the success of its social media campaigns, and how does this role contribute to that process?
- Industry-specific questions:
1. How does the company approach working with clients in the CPG industry, and what unique challenges does this present?
2. What trends are currently shaping the social media landscape for family-oriented brands, and how does this role capitalize on them?
3. How does the company balance the need for engaging, creative content with the importance of maintaining a positive and professional online presence for its clients?
ASSUMPTION: These interview questions are designed to help you better understand the role, the company, and the industry. The ideal candidate will be proactive in their approach to the interview process and ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://brilliantproductsinternationalinc.applytojob.com/apply/Whdv9vEZTL/Social-Media-Content-Coordinator).
2. Tailor your resume and cover letter to highlight your content creation and social media management skills, as well as your understanding of social media trends and analytics tools.
3. Prepare questions about the company's remote work environment, growth opportunities, and the role's fit within the overall marketing strategy for the company's clients.
4. Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.
5. If invited to an interview, research the company's clients, industry, and competitors to demonstrate your understanding of the role and the company's unique value proposition.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
