Social Media & Content Coordinator - Hybrid Remote

📌 Core Information

🔹 Job Title: Social Media & Content Coordinator - Hybrid Remote

🔹 Company: COBS Bread

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategy
• Creating and managing content for various platforms
• Managing social media content calendar
• Producing and editing visual content for social media
• Collaborating with cross-functional teams on marketing projects

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple platforms and projects simultaneously.

📋 Key Responsibilities

✅ Maintain and implement social media strategy, including brand story deliverables, KPIs, and reporting

✅ Provide content and administer on various social media channels (Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok)

✅ Support content for eCommerce, blog, email, campaigns, and other programs

✅ Identify and execute content generation for social media and other projects, including photography and videography

✅ Organize photoshoot logistics, including product ordering, props, shoot location, and other administrative responsibilities

✅ Create content for various marketing projects as the brand voice gatekeeper

✅ Support PR opportunities relating to influencer programs, social media platforms, and copywriting

✅ Other projects as assigned

ASSUMPTION: This role may require occasional weekend or evening work to accommodate photoshoots or events.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field, completed or in progress

Experience: Minimum 2 years of experience in social media and copywriting

Required Skills:

• Proven experience in writing and editing copy
• Experience in working with Adobe Creative Suite tools (Photoshop, Illustrator, InDesign)
• Experience in photo and video production, editing, and image capture for social media
• Extensive knowledge of social media channels and platforms
• Ability to manage relationships with external suppliers/agencies
• Extensive knowledge of Sprout Social Analytics
• Intermediate knowledge of Google Analytics

Preferred Skills:

• Experience in project management
• Familiarity with influencer marketing
• Knowledge of the food and beverage industry

ASSUMPTION: Candidates with experience in a similar role or relevant internships may be given preference.

💰 Compensation & Benefits

Salary Range: CAD 50,000 - 55,000 per year (Based on industry standards for similar roles in Vancouver)

Benefits:

• Flexible work arrangement and one-time work-from-home reimbursement
• Competitive salary, company bonus, and vacation plan
• Extended health and dental benefit, group RRSP matching, and health spending account
• Paid sick, mental health, and personal leave days
• Paid day for community service or volunteer opportunity
• Subsidized wellness program and on-site gym facility
• Professional development and career progression opportunities
• Dynamic, driven, high-achieving, close-knit, and fun-loving team
• High level of autonomy and responsibility
• Complimentary self-serve kitchen of fresh produce, deli meats, and COBS Bread products

Working Hours: Full-time, 40 hours per week. Hours may vary based on business needs and may include occasional weekend or evening work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vancouver. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. COBS Bread is part of a global bakery network with over 700 locations across Australia, New Zealand, Canada, and the USA.

Company Size: 10,001+ employees. As part of a large organization, employees can expect structured processes, clear career paths, and extensive resources.

Founded: 2003. COBS Bread has been serving fresh baked goods to communities across Canada for over 20 years.

Company Description:

• COBS Bread is committed to baking fresh products daily and donating unsold items to local charities and food banks.
• The company prioritizes customer service and has received the Canadian Franchise Association’s Franchisees’ Choice Designation for 14 consecutive years.
• COBS Bread offers franchise opportunities and is actively seeking talented individuals to join their growing family.

Company Specialties:

• Baking
• Franchise
• Customer service
• Loyalty
• Bread, croissants, and pastries

Company Website: http://www.cobsbread.com

ASSUMPTION: COBS Bread's commitment to freshness, quality, and community involvement makes it an attractive employer for those passionate about the food industry and giving back.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career progression within the marketing department and the broader organization.

Reporting Structure: The Social Media & Content Coordinator reports directly to the Senior Marketing Manager, Brand & Retail Experience.

Work Arrangement: Hybrid. This role combines remote work with on-site collaboration at the Downtown Vancouver Support office.

Growth Opportunities:

• Progression to a Senior or Managerial role within the marketing department
• Expansion into related fields, such as public relations or event management
• Opportunities to work on cross-functional projects and gain exposure to other aspects of the business

ASSUMPTION: This role provides a strong foundation in social media and content management, with ample opportunities for professional development and career growth.

🌍 Location & Work Environment

Office Type: Support office. The Downtown Vancouver Support office is responsible for providing marketing and operational support to COBS Bread's franchise network.

Office Location(s): 1100 Melville St, Vancouver, BC V6E 4A6, CA

Geographic Context:

• Vancouver is a vibrant, multicultural city with a strong focus on arts, culture, and outdoor recreation.
• The Downtown area offers a mix of urban and natural environments, with easy access to parks, beaches, and mountains.
• The city is home to a diverse range of industries, including technology, film, and tourism.

Work Schedule: Full-time, 40 hours per week. Hours may vary based on business needs and may include occasional weekend or evening work to accommodate photoshoots or events.

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the Downtown Vancouver location offers easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager
• Final interview with the senior leadership team

Key Assessment Areas:

• Creativity and innovation in content creation
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Adaptability and time management

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio of previously shot photography and videography for social media
• Prepare examples of your work that demonstrate your ability to create engaging content across multiple platforms
• Research COBS Bread's brand voice and values to ensure alignment with your personal brand

ATS Keywords: Social media strategy, content creation, copywriting, Adobe Creative Suite, photography, videography, analytics, project management, influencer marketing

ASSUMPTION: COBS Bread's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the individual and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media management platforms (Meta Business Suite, Sprout Social)
• Analytics tools (Google Analytics)
• Project management software (Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Freshness
• Quality
• Community involvement
• Customer service

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you ensure that your content aligns with COBS Bread's brand voice and values?
• Can you provide an example of a time when you had to adapt your content strategy based on data or feedback?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: COBS Bread values candidates who are passionate about their brand, committed to delivering high-quality content, and able to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content projects simultaneously
• Adapting to changes in social media algorithms and trends
• Balancing creativity with data-driven decision-making
• Occasional weekend or evening work to accommodate photoshoots or events

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other social media and content coordinator positions in its focus on the food and beverage industry and the requirement for photography and videography skills.
• Industry-specific context: The food and beverage industry is highly competitive and fast-paced, with a strong emphasis on visual content and community engagement.
• Career path comparison: This role provides a strong foundation in social media and content management, with opportunities for progression to senior or managerial roles within the marketing department or related fields.

ASSUMPTION: Candidates should research similar roles and industries to gain a better understanding of the unique aspects of this position and the broader career landscape.

📝 Sample Projects

• Developing a social media content calendar for a quarterly marketing campaign
• Creating visually appealing and on-brand graphics for social media posts using Adobe Creative Suite
• Managing a photoshoot for new product launches, including logistics, photography, and post-production

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and required skills for this role, and candidates should be prepared to discuss their approach to similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does COBS Bread support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does COBS Bread approach influencer marketing and partnerships?
• What are the most rewarding and challenging aspects of working in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio of previously shot photography and videography for social media
• Prepare examples of your work that demonstrate your ability to create engaging content across multiple platforms
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.