📌 Core Information
🔹 Job Title: Social Media Content Creator
🔹 Company: Heidelberg Materials UK
🔹 Location: Syston, Leicestershire, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with UK travel
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media content, focusing on videos, to showcase the company's projects, culture, and industry insights.
- Staying up-to-date with TikTok trends and incorporating them into content to maximize reach and engagement.
- Ensuring all content aligns with the company's brand guidelines and tone of voice.
- Collaborating with various departments to gather information and develop content that supports their objectives.
- Monitoring and analyzing content performance using analytics tools and adjusting strategies based on insights and feedback.
ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a solid understanding of social media trends and best practices.
📋 Key Responsibilities
✅ Create, edit, and publish engaging social media content, specifically videos, that highlight the company's projects, culture, and industry insights.
✅ Stay up to date with TikTok trends and incorporate them into content to maximize reach and engagement.
✅ Ensure all content aligns with the company's brand guidelines and tone of voice.
✅ Conduct thorough research on industry trends, project updates, and relevant topics to produce accurate and insightful content.
✅ Work closely with communications, marketing, recruitment, and other departments to gather information and develop content that supports their objectives.
✅ Implement SEO best practices to increase organic reach and improve visibility.
✅ Assist in developing and executing a comprehensive content strategy that aligns with the company's employer brand and marketing goals.
✅ Monitor and analyze content performance using analytics tools, and adjust strategies based on insights and feedback.
✅ Engage with followers by responding to comments, participating in trends, and fostering a community around the company's social media presence.
✅ Document and showcase key projects and milestones through compelling narratives and visuals.
✅ Travel to operational sites 2-3 days per week to film content.
ASSUMPTION: This role may require occasional overtime or weekend work to capture and edit content from events or projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: Previous experience in social media content creation is essential.
Required Skills:
- Proven experience in social media content creation, with a focus on video content.
- Strong knowledge of social media platforms, trends, and best practices.
- Excellent communication and storytelling skills.
- Ability to work independently and collaboratively with various departments.
- Proficiency in using video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
- Full driving license for UK travel.
Preferred Skills:
- Experience with SEO and content analytics tools.
- Knowledge of the construction or building materials industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in a similar role or a strong portfolio demonstrating their creative and technical skills will be prioritized.
💰 Compensation & Benefits
Salary Range: £25,000 - £30,000 per annum (based on experience and industry standards for the role and location).
Benefits:
- Employer of choice: Armed Forces Covenant (Silver), Disability Confident Committed, 5% Club (Platinum), Mates in Mind, Clear Assured (Foundation), The Mineral Products and Qualification Council (MPQC), STEM Ambassador.
- Compensation Package: Bonus incentives, generous pension schemes, life assurance.
- Work Life Balance: 27 days holiday (excluding bank holidays), agile working, flexible working, holiday purchase, sabbatical.
- Family Friendly: Enhanced policies such as Maternity, Paternity, Parental Leave, Neonatal, Adoption/IVF/Menopause.
- Social Value: Paid Volunteering Day every year, Communities (LGBTQ+, Network of Woman, Woman in Science and Engineering (STEM), Armed Forces).
Working Hours: 40 hours per week, with flexibility for overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Heidelberg Materials UK operates in the wholesale building materials industry, focusing on the supply of construction materials, including cement, aggregates, ready-mixed concrete, asphalt, and other sustainable building materials.
Company Size: Heidelberg Materials UK is part of Heidelberg Materials North America, which employs over 5,000 people across North America. This size allows for a structured yet agile work environment, offering opportunities for growth and collaboration.
Founded: Heidelberg Materials North America was founded in 1897, with Heidelberg Materials UK being a significant part of its operations. The company has a rich history and a strong commitment to sustainability and innovation.
Company Description:
- Heidelberg Materials UK is committed to building a more sustainable future and promoting a culture that values openness, transparency, and individual achievement.
- The company is at the forefront of the path to carbon neutrality and the circular economy in the building materials industry, working on sustainable building materials and solutions for the future.
- Heidelberg Materials UK enables new opportunities for its customers through digitalisation, offering a wide range of products and services tailored to meet their needs.
Company Specialties:
- Cement
- Aggregates
- Ready mixed concrete
- Asphalt
- Digital solutions
- Sustainable building materials
Company Website: https://www.heidelbergmaterials.us
ASSUMPTION: Heidelberg Materials UK is part of a larger organization with a global presence, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to establish themselves in the marketing and communications field, with opportunities for growth and progression within the company.
Reporting Structure: The Social Media Content Creator will report directly to the Communications Manager and collaborate with various departments, including marketing, recruitment, and operations.
Work Arrangement: This role is hybrid, with a requirement to travel to operational sites 2-3 days per week to film content. The remaining time can be spent working remotely or on-site at the Syston office.
Growth Opportunities:
- Progression to a Senior Content Creator or similar role within the communications department.
- Expansion into other marketing or communications roles within the company, such as marketing coordinator or event planner.
- Opportunities to work on international projects or collaborate with other Heidelberg Materials entities.
ASSUMPTION: The company's commitment to employee development and growth makes it an attractive choice for candidates looking to advance their careers in the long term.
🌍 Location & Work Environment
Office Type: The Syston office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): Syston, Leicestershire, United Kingdom
Geographic Context:
- Syston is a town in Leicestershire, located approximately 7 miles southeast of Leicester city center.
- The area offers a mix of urban and rural living, with easy access to nearby cities and countryside.
- The office is conveniently located near major transportation links, making it easily accessible for commuters.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for overtime or weekend work as needed.
ASSUMPTION: The hybrid work arrangement and convenient office location make this role an attractive option for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review.
- Phone or video screening to discuss the role and assess cultural fit.
- In-person or virtual interview with the hiring manager and relevant stakeholders.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Creativity and storytelling skills.
- Knowledge of social media trends and best practices.
- Ability to work collaboratively and independently.
- Understanding of the company's brand guidelines and tone of voice.
- Problem-solving skills and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous social media content and any relevant analytics or engagement data.
- Prepare questions to ask the interviewer about the company's social media strategy and goals for the role.
ATS Keywords: Social media content creation, video editing, TikTok trends, brand consistency, research, collaboration, SEO, analytics, engagement, project documentation, UK travel.
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's internal hiring procedures.
🛠️ Tools & Technologies
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: The company may provide training and access to relevant tools and technologies for the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Sustainability: Committed to building a more sustainable future and reducing our environmental impact.
- Innovation: Encourages creativity, continuous learning, and improvement.
- Collaboration: Fosters a culture of teamwork and open communication.
Work Style:
- Agile: Encourages flexibility, adaptability, and a growth mindset.
- Inclusive: Values diversity, equality, and respect for all employees.
- Results-driven: Focuses on delivering high-quality work and achieving measurable outcomes.
Self-Assessment Questions:
- How do you align with the company's commitment to sustainability and innovation?
- How comfortable are you working in a hybrid environment, with a mix of on-site and remote work?
- How do you approach collaboration and open communication in a team setting?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be prioritized in the hiring process.
⚠️ Potential Challenges
- Meeting tight deadlines for content creation and publication, especially during busy periods or when working on multiple projects simultaneously.
- Managing multiple stakeholders and balancing their input while maintaining a consistent brand voice and message.
- Keeping up with the fast-paced nature of social media trends and algorithms, which can change frequently and require quick adaptation.
- Travel requirements for filming content on-site at operational locations, which may involve early mornings, late evenings, or weekend work.
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a strong work-life balance to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other social media content creator roles, this position offers a unique blend of creative and strategic responsibilities, with a focus on video content and a strong emphasis on brand consistency and SEO.
- In the construction and building materials industry, this role is relatively unique, as it combines marketing, communications, and recruitment responsibilities to support the company's employer brand and marketing goals.
- Career progression in this role may lead to opportunities in marketing, communications, or other related fields, with potential growth into management or senior-level positions within the company or the broader industry.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired industry and functional focus when comparing it to similar positions.
📝 Sample Projects
- Creating a series of engaging videos showcasing the company's involvement in a major infrastructure project, highlighting the team's collaboration, innovation, and sustainability efforts.
- Developing a TikTok campaign to raise awareness of the company's commitment to diversity, equity, and inclusion, featuring employee testimonials and behind-the-scenes content.
- Producing a series of blog posts and accompanying social media graphics that educate followers on the company's sustainability initiatives and their impact on the environment and the community.
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, as well as the opportunity to work collaboratively with various departments to achieve specific goals.
❓ Key Questions to Ask During Interview
- Can you describe the company's social media strategy and how this role fits into that plan?
- How does the company support the growth and development of its employees in this role?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the company approach collaboration and open communication between departments, and how will this role contribute to that dynamic?
- What are the most rewarding aspects of working in this role, according to current or former employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your previous social media content and any relevant analytics or engagement data.
- Prepare questions to ask the interviewer about the company's social media strategy and goals for the role.
- If selected for an interview, be prepared to present a portfolio of your previous work and discuss your creative process and approach to social media content creation.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
