Social Media Content Creator

📌 Core Information 🔹 Job Title: Social Media Content Creator 🔹 Company: Duolingo 🔹 Location: Pittsburgh, PA 🔹 Job Type: On-site 🔹 Category: Marketing & Communications 🔹 Date Posted: July 17, 2025 🚀 Job Overview Key aspects of this role include: - Creating engaging and entertaining content for Duolingo's social media channels - Collaborating with cross-functional teams to promote product features and initiatives - Working with Duolingo's animated characters and creators to produce scripted content - Evolving Duolingo's short-form video strategy with an eye towards quantitative analysis - Relocating to Pittsburgh, PA or New York, NY ASSUMPTION: This role requires a high level of creativity, self-motivation, and strong communication skills. The ideal candidate will have experience in social media and video production, and be in-tune with social trends. 📋 Key Responsibilities ✅ Create entertaining and iconic content for Duolingo’s social media that people want to share ✅ Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, and YouTube ✅ Understand culture and fandom, and be able to catapult Duolingo into the online conversation in surprising, funny ways ✅ Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters ✅ Work cross-functionally with the rest of the marketing team, business development, and design studio to help promote different product features, launches, and initiatives like podcasts, course updates, and HR initiatives ✅ Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to thrive in a dynamic work environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) Experience: - 2-3 years of social media experience at a major brand or organization - Video production experience with proficiency in Adobe Premiere or similar software - Familiarity with in-app creator tools across social platforms Required Skills: - Excellent communication skills - Strong interpersonal skills and passion for engaging with social media communities - Ability to relocate to and work in Pittsburgh, PA or New York, NY Preferred Skills: - Proficiency in multiple languages - Ability to dance in a mascot suit (a plus, but not required) ASSUMPTION: While the preferred skills listed above are not required, they would be highly beneficial for success in this role. Duolingo values candidates who are passionate about language learning and can bring a unique perspective to the team. 💰 Compensation & Benefits Salary Range: $96,100 - $157,600 USD per year Benefits: - Equity compensation - World-class benefits Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is the same for all US locations and is determined by many factors including skills, experience, education, and internal equity. The actual salary within the range is determined during the hiring process. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 501-1,000 employees Founded: 2011 Company Description: Duolingo is a language learning platform that offers bite-sized lessons in over 35 languages. It uses gamification and AI to personalize learning experiences for users. Duolingo has been named to various "Best Places to Work" lists and has been recognized for its innovative approach to education. Company Specialties: - Language Education - Language Certification - Mobile App Development - Language Proficiency Assessment - Machine Learning - Product Design - Product Management - Software Engineering - Data Science Company Website: Duolingo ASSUMPTION: Duolingo's mission is to make language learning accessible, fun, and effective for everyone. The company values creativity, innovation, and a user-centered approach to education. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Marketing Manager. Work Arrangement: On-site, with the option to work in Pittsburgh, PA or New York, NY. Growth Opportunities: - Potential to work on large-scale content campaigns and collaborate with creators - Opportunities to evolve Duolingo's short-form video strategy and experiment with new content formats - Possibility to work with Duolingo's animated characters and contribute to their development ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, content creation, and language education. The ideal candidate will be passionate about language learning and eager to contribute to Duolingo's mission. 🌍 Location & Work Environment Office Type: On-site offices in Pittsburgh, PA and New York, NY Office Location(s): - 5900 Penn Avenue, Pittsburgh, PA 15206, US - 85 Broad St, 8th Floor, New York, NY 10004, US Geographic Context: - Pittsburgh, PA: A mid-sized city with a vibrant cultural scene and a growing tech industry. It offers a lower cost of living compared to larger cities like New York. - New York, NY: A major global city with a diverse population and a thriving job market. It offers numerous opportunities for professional growth and networking. Work Schedule: Full-time, with flexible hours to accommodate content creation and production needs. ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to manage their time effectively to meet content creation deadlines. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-depth interview with the marketing team and other stakeholders 4. Final interview with the marketing director Key Assessment Areas: - Creativity and content ideation - Video production skills and experience - Knowledge of social media trends and platforms - Ability to work collaboratively and cross-functionally - Cultural fit with Duolingo's mission and values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your understanding of Duolingo's brand and mission in your application materials - Prepare examples of your previous content creation work, focusing on social media campaigns and video production ATS Keywords: - Social Media Content Creator - Video Production - Content Creation - Marketing - Brand Awareness - Campaign Management - Creativity - Collaboration - Trend Analysis - Language Learning ASSUMPTION: Duolingo's application process is designed to assess your skills and cultural fit with the company. Be prepared to discuss your previous work, creative process, and ideas for Duolingo's social media channels. 🛠️ Tools & Technologies - Adobe Premiere (or similar video editing software) - In-app creator tools for social media platforms (e.g., TikTok, Instagram, YouTube) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Google Workspace, Microsoft 365) ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to streamline their content creation process and collaborate effectively with team members. 👔 Cultural Fit Considerations Company Values: - Make learning fun - Embrace curiosity - Be bold - Work together - Be inclusive Work Style: - Collaborative and cross-functional - Fast-paced and dynamic - Creative and innovative - Data-driven and analytical Self-Assessment Questions: 1. How do you align with Duolingo's value of 'making learning fun' in your content creation process? 2. How do you approach working collaboratively with cross-functional teams to promote Duolingo's initiatives? 3. How do you stay up-to-date with social media trends and adapt your content strategy accordingly? ASSUMPTION: Duolingo values candidates who are passionate about language learning, creative, and able to thrive in a dynamic, collaborative work environment. ⚠️ Potential Challenges 1. Keeping up with the fast-paced nature of social media trends and content creation demands 2. Balancing multiple projects and deadlines while maintaining a high level of creativity and quality 3. Working in a dynamic, on-site environment with a flexible work schedule ASSUMPTION: The ideal candidate will be adaptable, organized, and able to manage their time effectively to overcome these challenges. 📈 Similar Roles Comparison 1. Content Creator (Social Media) vs. Content Creator (Branded Content): The main difference lies in the target audience and the brand's voice. Social media content creators focus on creating engaging, shareable content for a broad audience, while branded content creators create content tailored to a specific brand's voice and values. 2. Social Media Manager vs. Social Media Content Creator: Social media managers focus on strategy, analytics, and community management, while social media content creators are responsible for creating engaging content for social media channels. In some cases, these roles may overlap, depending on the organization's size and structure. 3. Career Path Comparison: Both roles offer opportunities for growth in the marketing and communications fields. With experience, social media content creators may advance to roles such as senior content creator, content manager, or even move into related fields such as advertising or public relations. ASSUMPTION: The ideal candidate will be able to adapt their skills and experience to fit the specific needs of the role and the organization. 📝 Sample Projects 1. TikTok Challenge Video: Create a short, engaging video challenging Duolingo users to share their language learning progress using a specific hashtag. 2. Instagram Reel Series: Develop a series of short, humorous videos featuring Duolingo's animated characters, showcasing their language learning journey and encouraging users to join them. 3. YouTube Tutorial: Create a step-by-step tutorial teaching users how to use Duolingo's app to learn a new language, highlighting key features and benefits. ASSUMPTION: These sample projects are meant to illustrate the types of content Duolingo's social media content creator may be expected to create. The ideal candidate will be able to bring their own unique ideas and perspectives to the role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they may evolve over time? 2. Team Structure: How does the marketing team collaborate with other departments, such as product and design, to promote Duolingo's initiatives? 3. Company Culture: How does Duolingo's company culture support creativity and innovation in content creation? 4. Growth Opportunities: What opportunities are there for professional growth and development within this role and the marketing department? 5. Work Environment: How does Duolingo foster a positive and productive work environment, especially for remote or hybrid team members? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company and its culture. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare examples of your previous content creation work, focusing on social media campaigns and video production 4. Follow up with the hiring manager one week after your interview to reiterate your interest in the role 5. If you haven't heard back after two weeks, politely inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.