Social Media Content Creator

📌 Core Information

🔹 Job Title: Social Media Content Creator

🔹 Company: Ciela Senior Living

🔹 Location: Pacific Palisades, CA

🔹 Job Type: Part-time/Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Capturing and sharing the daily life and vibrant spirit of Ciela's community through photography, video, and storytelling.
• Collaborating with various teams to highlight resident experiences and special events.
• Creating and maintaining a content calendar aligned with key events, holidays, and campaigns.
• Monitoring and responding to social media comments and messages in a professional and engaging manner.
• Staying up-to-date with social media trends and best practices, especially those relevant to intergenerational storytelling and lifestyle content.

ASSUMPTION: This role requires a high level of creativity, empathy, and adaptability to capture and share the unique aspects of Ciela's community and its residents.

📋 Key Responsibilities

✅ Conceive and present content strategy ideas to the marketing team.

✅ Capture candid and scheduled photos and videos of community life, events, residents, and team members.

✅ Create and edit engaging content for platforms such as Instagram, Facebook, TikTok, and YouTube.

✅ Write compelling captions and short-form stories that reflect Ciela's values and voice.

✅ Collaborate with the Wellness, Dining, and Programming teams to highlight resident experiences.

✅ Develop and maintain a content calendar aligned with key events, holidays, and campaigns.

✅ Monitor and respond to comments/messages in a warm and professional tone.

✅ Ensure content is respectful, dignified, and in alignment with resident privacy and community brand standards.

✅ Stay up-to-date with social media trends, especially those relevant to intergenerational storytelling and lifestyle content.

ASSUMPTION: This role may require working evenings and weekends during special events, as mentioned in the "Schedule & Compensation" section.

🎯 Required Qualifications

Education: High school diploma or equivalent required. A degree in a related field (e.g., Communications, Marketing, or Fine Arts) is preferred but not required.

Experience: Proven experience in content creation (portfolio or samples required). Experience working with senior communities or lifestyle brands is a plus.

Required Skills:

• Proficient in photography, videography, and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.).
• Strong understanding of social media platforms and best practices.
• Excellent interpersonal and communication skills.
• Warm, patient, and empathetic demeanor, especially when interacting with older adults.
• Highly organized, self-motivated, and adaptable.

Preferred Skills:

• Experience working with senior communities or lifestyle brands.
• Fluency in a second language, particularly Spanish.

ASSUMPTION: While not explicitly stated, having a valid driver's license and access to a reliable vehicle may be necessary for this role, as it involves capturing content within the community and potentially at off-site events.

💰 Compensation & Benefits

Salary Range: $20-$30 per hour, based on experience.

Benefits:

• Flexible scheduling based on availability and experience.
• Opportunity to work in a creative and engaging environment with a compassionate team.

Working Hours: Part-time or full-time, with flexibility based on availability and experience. Some evenings and weekends may be required during special events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level content creation roles in the hospitality sector. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically senior living communities.

Company Size: Ciela Senior Living is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: The founding date of Ciela Senior Living is not specified in the provided data.

Company Description:

• Ciela is a luxury senior living community in Los Angeles, offering Independent Living, Assisted Living, and Memory Care services.
• The community features state-of-the-art facilities, incredible views, expansive outdoor spaces, light-filled residences, gourmet California cuisine, engaging activities, and a robust wellness program designed by Los Angeles' top health professionals.
• Ciela is designed for better aging, focusing on creativity, connection, and joy.

Company Specialties:

• Luxury senior living community
• Independent Living, Assisted Living, and Memory Care services
• State-of-the-art facilities and engaging activities
• Focus on creativity, connection, and joy

Company Website: https://www.liveciela.com/

ASSUMPTION: Ciela Senior Living is a privately held company, as indicated by its LinkedIn profile. The company's mission and values are centered around providing exceptional care and creating a vibrant community for its residents.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and development within the marketing department or the company as a whole.

Reporting Structure: The Social Media Content Creator will report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: This role is 100% on-site, requiring the candidate to be present at the community in Pacific Palisades. However, there may be opportunities for remote work during special events or for specific projects, depending on the company's policies and the candidate's experience level.

Growth Opportunities:

• As the company grows, there may be opportunities for the Social Media Content Creator to take on additional responsibilities or move into a management role within the marketing department.
• Ciela Senior Living offers a supportive and collaborative work environment, providing opportunities for professional development and growth.

ASSUMPTION: The Social Media Content Creator role is a unique opportunity to shape the public voice of Ciela and highlight the beauty of purposeful aging. This role may evolve and grow as the company and its marketing strategies develop.

🌍 Location & Work Environment

Office Type: The primary office is located within the Ciela Senior Living community in Pacific Palisades, CA.

Office Location(s): 17310 Vereda de la Montura, Los Angeles, California 90272, US

Geographic Context:

• The Pacific Palisades neighborhood is known for its scenic views, upscale homes, and proximity to the beach and other recreational activities.
• The community is located near various shopping, dining, and entertainment options, providing a convenient and enjoyable work environment.
• The Pacific Palisades area offers a mix of urban and suburban living, with easy access to Los Angeles and other nearby cities.

Work Schedule: Part-time or full-time, with flexibility based on availability and experience. Some evenings and weekends may be required during special events.

ASSUMPTION: The work environment at Ciela Senior Living is designed to be supportive, collaborative, and engaging, with a focus on creativity, connection, and joy. The company values its employees and strives to provide a positive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Applicants will submit their application through the provided link.
• The hiring manager will review applications and select candidates for an initial phone or video screening.
• Candidates who pass the initial screening will be invited for an in-person interview at the Ciela Senior Living community in Pacific Palisades.
• Final candidates may be asked to complete a skills assessment or provide additional samples of their work.

Key Assessment Areas:

• Creativity and storytelling abilities
• Technical proficiency in photography, videography, and editing tools
• Understanding of social media platforms and best practices
• Interpersonal and communication skills, particularly when interacting with older adults
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your work that demonstrate your creativity, technical proficiency, and understanding of social media trends.
• Prepare for interview questions that focus on your ability to capture and share the unique aspects of Ciela's community and its residents.
• Research Ciela Senior Living and its mission and values to show your enthusiasm for the role and the company.

ATS Keywords: Content creation, photography, videography, editing tools, social media, intergenerational storytelling, lifestyle content, resident privacy, brand standards, collaboration, marketing strategy, event planning, community engagement

ASSUMPTION: The application process for the Social Media Content Creator role at Ciela Senior Living may vary based on the specific needs of the company and the hiring manager. However, the typical process outlined above provides a general overview of what applicants can expect.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
• Canva
• CapCut
• Social media platforms (Instagram, Facebook, TikTok, YouTube)
• Content calendar tools (e.g., Asana, Trello, or Google Sheets)
• Editing and organization tools (e.g., Adobe Lightroom, Google Photos)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's preferences and the candidate's experience level. However, the list above provides a general overview of the types of tools and technologies that may be used in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity: Encouraging and celebrating innovative ideas and expressions.
• Connection: Building and fostering meaningful relationships between residents, team members, and the broader community.
• Joy: Focusing on the happiness and well-being of residents and team members, creating a positive and engaging work environment.

Work Style:

• Collaborative: Working closely with various teams to highlight resident experiences and special events.
• Adaptable: Responding to the unique needs and preferences of Ciela's residents and the broader community.
• Engaging: Building and maintaining positive relationships with residents, team members, and the broader community through social media interactions.

Self-Assessment Questions:

• How do you align with Ciela's value of creativity, and how would you incorporate this into your content creation process?
• How comfortable are you working with older adults, and how would you ensure that their privacy and dignity are maintained in your content?
• How do you approach adapting your work style to meet the unique needs and preferences of different audiences, such as Ciela's residents and the broader community?

ASSUMPTION: Ciela Senior Living is looking for candidates who are creative, empathetic, and adaptable, with a strong understanding of social media trends and best practices. The ideal candidate will be able to capture and share the unique aspects of Ciela's community and its residents, while also maintaining a positive and engaging work environment.

⚠️ Potential Challenges

• Balancing the need to capture and share engaging content with the requirement to maintain resident privacy and dignity.
• Keeping up with the fast-paced nature of social media trends and best practices.
• Adapting to the unique needs and preferences of Ciela's residents and the broader community.
• Working evenings and weekends during special events, as required.

ASSUMPTION: The Social Media Content Creator role at Ciela Senior Living may present unique challenges, particularly in balancing the need to capture and share engaging content with the requirement to maintain resident privacy and dignity. However, the company's supportive and collaborative work environment, as well as its focus on creativity, connection, and joy, can help mitigate these challenges.

📈 Similar Roles Comparison

• Unlike other content creation roles, the Social Media Content Creator at Ciela Senior Living is focused on capturing and sharing the unique aspects of a senior living community, with a particular emphasis on intergenerational storytelling and lifestyle content.
• This role requires a high level of empathy and adaptability, as well as a strong understanding of social media trends and best practices.
• Career paths for this role may include moving into a management role within the marketing department or exploring other opportunities within the company as it grows.

ASSUMPTION: The Social Media Content Creator role at Ciela Senior Living is unique in its focus on capturing and sharing the unique aspects of a senior living community. However, the skills and experience gained in this role can be transferable to other content creation and marketing roles within the hospitality industry or other sectors.

📝 Sample Projects

• Creating a series of short videos highlighting the daily life and activities of Ciela's residents, showcasing the beauty of purposeful aging.
• Developing a social media campaign to promote an upcoming special event, such as a holiday celebration or a community open house.
• Collaborating with the Wellness, Dining, and Programming teams to create engaging content that highlights the unique aspects of Ciela's services and amenities.

ASSUMPTION: The specific projects that the Social Media Content Creator at Ciela Senior Living will work on may vary based on the company's needs and the candidate's experience level. However, the sample projects listed above provide a general overview of the types of projects that may be undertaken in this role.

❓ Key Questions to Ask During Interview

• How would you approach capturing and sharing the unique aspects of Ciela's community and its residents, while also maintaining resident privacy and dignity?
• Can you describe a time when you had to adapt your work style to meet the unique needs and preferences of a specific audience? How did you approach this, and what was the outcome?
• How do you stay up-to-date with social media trends and best practices, particularly those relevant to intergenerational storytelling and lifestyle content?
• Can you provide an example of a social media campaign that you have created or contributed to? What was the outcome, and what did you learn from the experience?
• How do you balance the need to capture and share engaging content with the requirement to maintain resident privacy and dignity?

ASSUMPTION: The interview questions listed above are intended to help candidates demonstrate their understanding of the unique aspects of the Social Media Content Creator role at Ciela Senior Living, as well as their ability to adapt to the company's needs and the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your work that demonstrate your creativity, technical proficiency, and understanding of social media trends.
• Prepare for interview questions that focus on your ability to capture and share the unique aspects of Ciela's community and its residents.
• Research Ciela Senior Living and its mission and values to show your enthusiasm for the role and the company.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.