Social Media & Content Creator

📌 Core Information

🔹 Job Title: Social Media & Content Creator

🔹 Company: SERVPRO Carmichael/Citrus Heights Roseville/E&W Modesto/Manteca

🔹 Location: Sacramento, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading content production, including videography, photography, and graphic design
• Managing client data for targeted audience engagement
• Developing and executing social media campaigns
• Collaborating with various teams to align content with business initiatives

ASSUMPTION: This role requires a strong mix of creative and analytical skills, with a focus on visual storytelling and digital marketing.

📋 Key Responsibilities

✅ Develop creative concepts, storyboards, and strategies for video and photo campaigns

✅ Manage full-cycle production, planning, shooting, directing, and editing, to deliver high-quality content on schedule

✅ Produce professional photography and videography for social media, website, and digital advertising

✅ Edit and deliver polished videos for ads, reels, and branded content

✅ Design marketing assets using Canva, Photoshop, and Illustrator

✅ Organize and maintain a structured library of digital assets

✅ Collaborate with sales, marketing, and operations teams to align content with business initiatives

✅ Ensure brand consistency across all visual content

✅ Develop and execute paid and organic social media campaigns across various platforms

✅ Plan and manage content calendars and email marketing campaigns

✅ Leverage AI tools to enhance content creation, automate tasks, and optimize distribution

✅ Monitor analytics to refine strategies and improve results

✅ Build and maintain a CRM/database of commercial and residential contacts

✅ Research and source industry-specific prospects

✅ Segment contact lists for targeted marketing across email, social media, and direct outreach

✅ Work closely with sales and marketing teams to engage key contacts with relevant content

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years in content creation, social media marketing, or digital advertising

Required Skills:

• Proficient in videography, photography, editing, and graphic design
• Experienced with CRM/database management and prospect sourcing
• Skilled in digital marketing and paid social media campaigns
• Detail-oriented with a strong sense of design and brand consistency
• Familiar with AI tools to streamline content creation and campaign management
• Organized and capable of managing multiple projects simultaneously
• Sales-aware, understanding how to support pipelines through strategic content
• Data-driven, using performance metrics to optimize creative output
• Problem-solver who can handle on-site production challenges with ease

Preferred Skills:

• Experience with SERVPRO or similar restoration companies
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in specific software tools (e.g., Premiere Pro, Final Cut, Canva, Photoshop, Illustrator) is implied and likely required.

💰 Compensation & Benefits

Salary Range: $40,000 - $50,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• 401(k) matching
• Competitive salary
• Health insurance
• Opportunity for advancement
• Paid time off

Working Hours: Full-time, with flexibility for on-site production and client meetings

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Restoration services, focusing on fire, water, and mold damage repair

Company Size: Medium-sized, with multiple locations across California

Founded: 1967 (as SERVPRO Industries, Inc.)

Company Description:

• SERVPRO is a leading restoration company dedicated to delivering industry-leading services to commercial and residential clients
• The company specializes in emergency restoration services, including water damage restoration, fire and smoke damage restoration, mold remediation, and biohazard cleanup
• SERVPRO operates through a franchise network, with over 1,700 franchises across the United States and Canada

Company Specialties:

• Emergency restoration services
• Commercial and residential restoration
• Franchise opportunities

Company Website: https://www.servpro.com/

ASSUMPTION: SERVPRO is a well-established company with a strong brand presence in the restoration industry. This role offers the opportunity to work for a reputable organization with a focus on growth and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the company's marketing department

Work Arrangement: On-site, with flexibility for remote work when necessary (e.g., editing videos or managing social media campaigns)

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or a similar role
• Expansion into other areas of the business, such as sales or operations
• Opportunities to work with different SERVPRO franchises, gaining experience in various markets and business environments

ASSUMPTION: This role offers a mix of creative and strategic responsibilities, providing an opportunity for candidates to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Corporate office, with multiple locations across California

Office Location(s): Sacramento, CA (primary location for this role)

Geographic Context:

• Sacramento is the capital city of California, with a population of approximately 500,000 people
• The city is known for its rich history, diverse culture, and vibrant arts scene
• Sacramento offers a mix of urban and suburban living, with numerous parks, museums, and entertainment options

Work Schedule: Full-time, with a standard workweek of Monday through Friday, 8:00 AM to 5:00 PM (with flexibility for on-site production and client meetings)

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on collaboration and teamwork. The company offers a supportive and inclusive culture, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager or a similar position within the marketing department
• Final interview with the company's leadership team
• Background check and reference verification

Key Assessment Areas:

• Creative portfolio and samples of previous work
• Technical skills in video production, photography, editing, and graphic design
• Understanding of digital marketing and social media campaigns
• Problem-solving skills and ability to handle on-site production challenges
• Communication and collaboration skills, with the ability to work effectively with various teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in content creation, digital marketing, and social media management
• Include a portfolio or samples of your previous work, demonstrating your creativity and technical proficiency
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork
• Research SERVPRO's company culture and values to ensure a strong fit with your personal and professional goals

ATS Keywords: Content creation, social media, digital marketing, video production, photography, editing, graphic design, CRM, database management, prospect sourcing, brand consistency, creative concept development, collaboration, problem-solving

ASSUMPTION: SERVPRO uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Video production and editing software (e.g., Premiere Pro, Final Cut)
• Photography and photo editing software (e.g., Adobe Lightroom, Photoshop)
• Graphic design software (e.g., Canva, Illustrator)
• Social media management platforms (e.g., Hootsuite, Buffer)
• CRM and database management software (e.g., Salesforce, HubSpot)
• AI tools for content creation and campaign management (e.g., Canva's Magic Resize, Adobe's Sensei)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes. However, the list above provides a general overview of the types of software and platforms that may be used in this position.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Quality-driven
• Team-oriented
• Innovative
• Respectful

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Creative
• Analytical

Self-Assessment Questions:

• Do you have a strong commitment to customer satisfaction and a passion for delivering high-quality work?
• Are you able to work effectively in a team environment, collaborating with various departments to achieve common goals?
• Do you have a creative mindset, with the ability to develop innovative solutions to complex problems?
• Are you comfortable using data and analytics to inform your decision-making and optimize your performance?

ASSUMPTION: SERVPRO values a strong work ethic, a commitment to customer satisfaction, and a collaborative approach to problem-solving. Candidates who share these values and are passionate about delivering high-quality work are likely to be a good fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and competing priorities
• Adapting to the unique needs and preferences of various clients and stakeholders
• Staying up-to-date with the latest trends and best practices in digital marketing and social media management
• Balancing the creative and analytical aspects of the role, ensuring that content is both engaging and effective
• Working in a fast-paced and dynamic environment, with a focus on continuous improvement and innovation

ASSUMPTION: This role presents a mix of creative and strategic challenges, requiring strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Social Media Manager, with a focus on content creation and audience engagement
• Unlike these roles, however, the Social Media & Content Creator position requires a strong background in video production, photography, and graphic design
• Career progression in this role may lead to opportunities in marketing management, creative direction, or other related fields

ASSUMPTION: While this role shares similarities with other marketing and communications positions, its unique focus on content creation and visual storytelling sets it apart from other opportunities in the field.

📝 Sample Projects

• Developing a social media campaign to promote SERVPRO's emergency restoration services, including video and photo content, targeted advertising, and engagement strategies
• Creating a series of branded videos and graphics to showcase SERVPRO's commitment to quality and customer satisfaction, with a focus on storytelling and emotional appeal
• Managing a CRM database of commercial and residential contacts, segmenting lists for targeted marketing, and collaborating with sales and marketing teams to engage key contacts with relevant content

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Social Media & Content Creator position, demonstrating the role's focus on creative storytelling, digital marketing, and targeted audience engagement.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
• What opportunities are there for collaboration and knowledge-sharing with other departments within the company?

ASSUMPTION: These interview questions are designed to provide a deeper understanding of the company's marketing strategy, the role's priorities and expectations, and the opportunities for professional growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in content creation, digital marketing, and social media management
• Include a portfolio or samples of your previous work, demonstrating your creativity and technical proficiency
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.