📌 Core Information
🔹 Job Title: Social Media Content Creator
🔹 Company: Deseret Book Company
🔹 Location: Salt Lake City, UT
🔹 Job Type: Full Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, inspirational content for multiple social media channels
- Collaborating with cross-functional teams to serve diverse communities
- Staying updated on social media trends and platform features
- Photographing and filming products and people as needed
ASSUMPTION: This role requires a strong visual communicator with a solid understanding of social media trends and the culture of members of The Church of Jesus Christ of Latter-Day Saints.
📋 Key Responsibilities
✅ Create strategic content daily across four channels (LDS Living, Magnify, All In, CFM at Home)
✅ Design and edit 15-20 Instagram posts and 4-5 high-performing reels/videos per week
✅ Photograph and film products and people as needed
✅ Collaborate with peers to brainstorm visuals and create content with purpose
✅ Cross-train for content creation on other DB accounts as needed
✅ Ideate and research social media trends, and update image libraries
✅ Monitor industry trends and social media performance to refine design and improve user engagement
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving and decision-making skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-3 years of experience creating visually appealing social media content for brands
Required Skills:
- Proven ability to create or select content with an angle and audience appeal
- Proficient in Adobe Suite (Premiere Pro, Illustrator, Photoshop)
- Experience making videos and reels for social media
- Understanding of brand aesthetics and how to implement them
- Ability to create compelling captions and descriptions for posts
- Strong team-player with great collaboration skills
- Deadline and detail-oriented with excellent organizational skills
- Strong problem-solving and decision-making skills
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of the Adobe Creative Cloud suite
- Fluency in Spanish or other languages
ASSUMPTION: A strong portfolio showcasing previous social media content creation work is essential for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for intermediate-level social media content creators in Salt Lake City)
Benefits:
- Excellent medical, dental, and life insurance
- 401(k) savings plan with company matching funds
- Company-funded retirement plan
- Merchandise discount
- Discounted UTA Eco pass
- Paid leave and holidays
- Great work environment
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for content creation deadlines)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, faith-based products and services)
Company Size: Medium (501-1,000 employees) - Deseret Book Company offers a supportive work environment with opportunities for collaboration and growth.
Founded: 1866 - Deseret Book Company has a rich history and a strong commitment to its mission and values.
Company Description:
- Deseret Book Company is a mission-driven company committed to creating, publishing, and delivering products and experiences that cultivate stories worth telling, questions worth exploring, and beauty worth sharing.
- The company serves a diverse audience, including members of The Church of Jesus Christ of Latter-Day Saints, seeking peace, comfort, learning, growth, and spiritual truth.
- Deseret Book Company values diversity in thought, product, and experiences and encourages a culture that supports this.
Company Specialties:
- Publishing and distributing faith-based books, music, DVDs, religious art, and home decor
- Retailing these products through physical stores and online platforms
- Creating engaging content and experiences for various communities
Company Website: deseretbook.com
ASSUMPTION: Deseret Book Company's mission and values make it an attractive workplace for individuals passionate about inspiring people to live better lives.
📊 Role Analysis
Career Level: Intermediate - This role offers opportunities for growth and advancement within the marketing and communications department.
Reporting Structure: Reports to the Portfolio & Content Manager, with close collaboration with the Social Media Specialist and other cross-functional teams.
Work Arrangement: On-site, with flexibility for remote work when needed for content creation purposes.
Growth Opportunities:
- Expanding responsibilities based on performance and company needs
- Cross-training and skill development in other marketing and communications areas
- Potential career progression into management or specialized roles
ASSUMPTION: This role provides opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a mix of open and private workspaces
Office Location(s): Salt Lake City, UT (with additional retail locations throughout the United States)
Geographic Context:
- Salt Lake City offers a mix of urban and outdoor living, with easy access to mountains, parks, and cultural attractions
- The city has a strong job market and a growing tech industry, providing opportunities for professional networking and growth
- Utah has a diverse economy, with a strong presence in industries such as technology, finance, and healthcare
Work Schedule: Full-time, Monday-Friday, with flexibility for content creation deadlines and collaboration with cross-functional teams
ASSUMPTION: The work environment at Deseret Book Company is supportive and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Portfolio & Content Manager and other team members
- Portfolio review and presentation (if applicable)
- Final decision and offer
Key Assessment Areas:
- Creativity and visual communication skills
- Understanding of social media trends and platform features
- Collaboration and teamwork abilities
- Problem-solving and decision-making skills
- Alignment with company mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio showcasing your social media content creation work
- Prepare examples of your best-performing social media content and be ready to discuss your creative process
- Research Deseret Book Company and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Social media content creation, Adobe Suite, video production, brand aesthetics, caption writing, team collaboration, deadline orientation, problem-solving, decision-making, faith-based products, marketing & communications
ASSUMPTION: The interview process at Deseret Book Company is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Cloud Suite (Premiere Pro, Illustrator, Photoshop)
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics tools (Google Analytics, Sprout Social, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do your personal values align with Deseret Book Company's mission and values?
- Can you provide an example of a time when you created engaging content that resonated with a specific audience?
- How do you stay updated on social media trends and platform features?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Deseret Book Company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation deadlines
- Keeping up with rapidly changing social media trends and platform features
- Balancing creative and analytical tasks
- Working in a faith-based environment and understanding the culture of members of The Church of Jesus Christ of Latter-Day Saints
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Creator position in other organizations, but with a focus on faith-based products and services
- Unlike other social media roles, this position requires a strong understanding of the culture and needs of members of The Church of Jesus Christ of Latter-Day Saints
- Career progression in this role could lead to management or specialized positions within the marketing and communications department
ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations of this position.
📝 Sample Projects
- Creating a social media campaign to promote a new book release, including designing graphics, writing captions, and planning posts
- Developing a series of Instagram Reels to showcase a new product line, including scripting, filming, and editing
- Analyzing social media performance data to identify trends and optimize content strategy
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for Deseret Book Company?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does Deseret Book Company support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Deseret Book Company foster a culture of innovation and creativity within its marketing and communications department?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your social media content creation work and be ready to discuss your creative process
- Prepare examples of your best-performing social media content and be ready to discuss your creative process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
