- Job Title: Social Media & Content Creator
- Company: SERVPRO Carmichael/Citrus Heights Roseville/E&W Modesto/Manteca
- Location: Sacramento, CA
- Job Type: Full-Time
- Category: Marketing & Communications
- Date Posted: April 4, 2025
- Experience Level: Intermediate (2-5 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative visual content strategies that align with SERVPRO's brand and marketing goals.
- Managing full-cycle production of video, photo, and graphic content.
- Executing paid and organic social media campaigns across multiple platforms.
- Maintaining a CRM/database of commercial and residential contacts for targeted marketing.
- Collaborating with sales, marketing, and operations teams to support business initiatives.
ASSUMPTION: This role requires a strong blend of creativity, organization, and digital marketing skills. Candidates should be comfortable working independently and managing multiple projects simultaneously.
📋 Key Responsibilities
- Content Creation:
- Develop creative concepts, storyboards, and strategies for video and photo campaigns.
- Manage full-cycle production, including planning, shooting, directing, and editing.
- Produce professional photography and videography for various platforms.
- Design marketing assets using Canva, Photoshop, and Illustrator.
- Organize and maintain a structured library of digital assets.
- Ensure brand consistency across all visual content.
- Social Media & Digital Marketing:
- Develop and execute paid and organic social media campaigns.
- Plan and manage content calendars.
- Leverage AI tools to enhance content creation, automate tasks, and optimize distribution.
- Monitor analytics to refine strategies and improve results.
- Database Management & Contact Sourcing:
- Build and maintain a CRM/database of commercial and residential contacts.
- Research and source industry-specific prospects.
- Segment contact lists for targeted marketing.
- Work closely with sales and marketing teams to engage key contacts with relevant content.
ASSUMPTION: This role involves a mix of creative and analytical tasks. Candidates should be comfortable using data to inform their creative decisions and continuously refine their strategies.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Experience: 2+ years in content creation, social media marketing, or digital advertising.
- Required Skills:
- Proficiency in video production and editing (Premiere Pro, Final Cut, or equivalent).
- Skilled in photography (DSLR or mirrorless) and photo editing.
- Graphic design skills (Canva, Photoshop, Illustrator).
- Experience with CRM/database management and client sourcing.
- Proficiency in Facebook Ads Manager, LinkedIn Ads, and email marketing platforms.
- Preferred Skills:
- Familiarity with AI tools to streamline content creation and campaign management.
- Sales awareness and understanding of how to support pipelines through strategic content.
ASSUMPTION: Given the diverse nature of this role, candidates with a strong portfolio demonstrating their creative and technical skills will be highly competitive.
💰 Compensation & Benefits
- Salary Range: $45,000 - $60,000 per year (based on industry standards for the role, experience level, and location)
- Benefits:
- 401(k) matching
- Competitive salary
- Health insurance
- Opportunity for advancement
- Paid time off
- Working Hours: Full-time (40 hours per week), with flexibility for on-site production and client meetings.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Sacramento area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Restoration services
- Company Size: Medium (250-999 employees)
- Founded: 1967 (as a franchise; SERVPRO Carmichael/Citrus Heights Roseville/E&W Modesto/Manteca was established in 1985)
- Company Description: SERVPRO is a leading restoration company dedicated to delivering industry-leading services to commercial and residential clients. They specialize in fire, water, mold, and storm damage restoration, as well as cleaning and construction services.
- Company Specialties: Water damage restoration, fire damage restoration, mold remediation, storm damage restoration, cleaning services, and reconstruction services.
📊 Role Analysis
- Career Level: Intermediate
- Reporting Structure: This role reports directly to the Marketing Manager.
- Work Arrangement: On-site, with flexibility for local travel for content production and client meetings.
- Growth Opportunities: SERVPRO offers opportunities for career advancement within the marketing department and the company as a whole.
🌍 Location & Work Environment
- Office Type: On-site, with a collaborative and creative work culture.
- Office Location(s): Sacramento, CA
- Geographic Context: Sacramento is the capital of California and the sixth-largest city in the state. It offers a mix of urban and suburban living, with a cost of living slightly above the national average.
- Work Schedule: Full-time, with a flexible schedule to accommodate on-site production and client meetings.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a phone or video screen, followed by one or two in-person interviews with the Marketing Manager and other team members. A portfolio review may also be conducted.
- Key Assessment Areas: Creativity, technical skills, organization, communication, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Include a portfolio of your best work, demonstrating your creative and technical abilities.
- Be prepared to discuss your approach to content creation, social media marketing, and CRM management.
🛠️ Tools & Technologies
- Video production and editing: Premiere Pro, Final Cut, or equivalent
- Photography: DSLR or mirrorless cameras
- Graphic design: Canva, Photoshop, Illustrator
- Social media management: Facebook Ads Manager, LinkedIn Ads
- Email marketing: Mailchimp, Constant Contact, or equivalent
- CRM/database management: HubSpot, Zoho CRM, or equivalent
- AI tools: Canva, Adobe's Sensei, or equivalent
👔 Cultural Fit Considerations
- Company Values: Customer focus, quality workmanship, teamwork, and integrity
- Work Style: Collaborative, creative, and results-driven
- Self-Assessment Questions:
- How do you ensure brand consistency across various visual content platforms?
- Can you provide an example of a successful social media campaign you've executed, and how you measured its success?
- How do you stay organized and manage multiple projects simultaneously?
⚠️ Potential Challenges
- Balancing creative and analytical tasks
- Managing multiple projects and deadlines simultaneously
- Adapting to on-site production challenges and changes in client needs
📈 Similar Roles Comparison
- Content Creator vs. Social Media & Content Creator: While both roles focus on content creation, the Social Media & Content Creator role places a greater emphasis on digital marketing, CRM management, and targeted audience engagement.
- Digital Marketing Specialist vs. Social Media & Content Creator: The Social Media & Content Creator role is more focused on visual content creation and management, while the Digital Marketing Specialist role may encompass a broader range of online marketing strategies.
📝 Sample Projects
- Developing a social media content calendar for a quarterly marketing campaign
- Creating a series of videos showcasing SERVPRO's restoration services and customer testimonials
- Designing marketing materials for a local event or trade show
- Building and segmenting a CRM database for targeted email marketing campaigns
❓ Key Questions to Ask During Interview
- How does this role support SERVPRO's overall marketing strategy?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does SERVPRO measure the success of its content creation and social media marketing efforts?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://servpro-careers.careerplug.com/jobs/2913229/apps/new).
- Customize your resume and cover letter to highlight your relevant experience and skills.
- Prepare a portfolio showcasing your best work in content creation, social media marketing, and CRM management.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
