📌 Core Information
🔹 Job Title: Social Media Content Creator
🔹 Company: Pet Circle
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (3 days per week in-office)
🚀 Job Overview
Key aspects of this role include:
- Evolving and implementing social media strategy
- Managing content creation, including filming and editing
- Coordinating influencer programs and community engagement
- Supporting paid social media ads and campaign integration
ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as creative and organizational skills to manage multiple projects.
📋 Key Responsibilities
✅ Evolve and bring to life the social media strategy
✅ Manage social media content creation, including shoot production
✅ Film and edit social media videos using CapCat
✅ Manage social media content calendar and scheduling
✅ Coordinate content creator and influencer program
✅ Support day-to-day management of paid social media ads
✅ Prepare and execute weekly and monthly reports
✅ Support customer experience team with social media community management
✅ Collaborate with wider marketing team and partner agencies
✅ Manage product ordering for shoots and content creators
ASSUMPTION: This role requires strong organizational skills to manage multiple projects and deadlines concurrently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-2 years of relevant experience in social media management, content creation, or a related role
Required Skills:
- Social media management experience across TikTok, Facebook, Instagram, and Pinterest
- Strong creative and copywriting skills
- Strong on-camera presence
- Ability to film and edit content
- Organizational skills
- Excellent teamwork and collaboration skills
- Excellent attention to detail
Preferred Skills:
- Previous experience with retail or eCommerce brands
- Proven experience creating content and managing multiple projects and deadlines concurrently
- Comfortable being in front of the camera and one of the faces of Pet Circle on social
ASSUMPTION: Candidates with experience in the retail or eCommerce industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Content Creator role in Sydney, the estimated salary range is AUD 60,000 - 75,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Heaps of development opportunities
- Flexible working environment
- Up to 50% employee discount
- Product sample giveaways
- Pawrental leave and wellbeing leave
- Team charity volunteer days
- Classpass subsidy
Working Hours: Full-time position with a hybrid arrangement of 3 days per week in the office. The remaining days can be worked remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Pet Circle operates in the retail industry, specifically focusing on pet food, supplies, and delivery. The global pet care market is expected to reach USD 202.6 billion by 2025, growing at a CAGR of 4.9% during the forecast period (2020-2025).
Company Size: Pet Circle has 501-1,000 employees, making it a mid-sized company. This size allows for a mix of structured processes and agile decision-making, providing opportunities for growth and development.
Founded: Pet Circle was founded in 2011 and has since grown to become Australia's largest online pet retailer, supporting over 700,000 loyal customers.
Company Description:
- Pet Circle aims to provide a better range, better price, and better experience for pet parents, with a focus on convenience and specialized products.
- The company offers a wide range of pet food, accessories, and services, including a subscription-based delivery option.
- Pet Circle is committed to exceptional customer service and building a strong community of pet lovers.
Company Specialties:
- Retail
- Pet Food
- Pet Supplies
- Delivery
- eCommerce
- Consumer Service
Company Website: http://www.petcircle.com.au
ASSUMPTION: Pet Circle's focus on convenience, specialization, and community engagement sets it apart in the competitive pet retail market.
📊 Role Analysis
Career Level: This role is suitable for a recent graduate or someone with 1-2 years of experience in social media management, content creation, or a related field. It offers an excellent opportunity to grow and develop skills in a dynamic and growing industry.
Reporting Structure: The Social Media Content Creator will report directly to the Organic Social Manager and work closely with the wider marketing team, partner agencies, and the customer experience team.
Work Arrangement: This role has a hybrid arrangement, with 3 days per week in the office and the remaining days worked remotely. This offers a good balance between collaboration and flexibility.
Growth Opportunities:
- Pet Circle offers heaps of development opportunities, including stretch projects, focus groups, and secondments.
- The company's rapid growth and expansion present numerous career advancement opportunities.
- As the company continues to invest in its digital presence, there may be opportunities to specialize in specific areas of social media or content creation.
ASSUMPTION: The Social Media Content Creator role offers a unique opportunity to grow and develop skills in a dynamic and growing industry, with numerous growth opportunities available.
🌍 Location & Work Environment
Office Type: Pet Circle's office is a pet-friendly environment, with a focus on collaboration and creativity.
Office Location(s): 9 Castlereagh St, Sydney, New South Wales 2000, AU and 60 Wallgrove Rd, Eastern Creek, New South Wales 2766, AU
Geographic Context:
- Sydney is Australia's largest city and a major hub for the retail and eCommerce industries.
- The city offers a high cost of living but also numerous cultural, entertainment, and recreational opportunities.
- Pet Circle's offices are located in central Sydney and Eastern Creek, providing easy access to public transportation and amenities.
Work Schedule: The work schedule is a hybrid arrangement, with 3 days per week in the office and the remaining days worked remotely. The core hours are Monday to Friday, 9:00 AM to 5:00 PM.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the head of marketing
Key Assessment Areas:
- Social media management skills
- Creative and copywriting abilities
- On-camera presence and comfort
- Organizational skills and attention to detail
- Teamwork and collaboration skills
Application Tips:
- Highlight relevant social media management experience and any creative or content creation projects in your resume.
- Tailor your cover letter to demonstrate your passion for pets and understanding of Pet Circle's mission.
- Prepare examples of your social media content, including videos and posts, to showcase your skills during the interview.
ATS Keywords: Social media management, content creation, TikTok, Facebook, Instagram, Pinterest, filming, editing, organic content, paid campaigns, community management, influencers, creators, marketing, retail, eCommerce
ASSUMPTION: Pet Circle's hiring process is designed to assess candidates' skills and cultural fit, with a focus on creativity, collaboration, and a passion for pets.
🛠️ Tools & Technologies
- Hootsuite (social media scheduling)
- CapCat (video editing)
- TikTok, Facebook, Instagram, Pinterest (social media platforms)
- Microsoft Office Suite (word processing, presentations, spreadsheets)
ASSUMPTION: The tools and technologies required for this role are standard for social media management and content creation, with a focus on efficiency and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Pet-obsessed: We love pets and are passionate about providing them with the best care possible.
- Customer-centric: We prioritize the needs and preferences of our customers, always striving to exceed their expectations.
- Innovative: We embrace change and continuously seek new and better ways to serve our customers and grow our business.
Work Style:
- Collaborative: We work closely together to achieve our goals and support each other's success.
- Agile: We adapt quickly to change and respond to new opportunities and challenges.
- Fun: We enjoy what we do and create a positive and engaging work environment.
Self-Assessment Questions:
- Do you share Pet Circle's passion for pets and commitment to exceptional customer service?
- Are you comfortable working in a collaborative and dynamic environment, with a focus on creativity and innovation?
- Do you thrive in a fast-paced and rapidly growing company, with a strong emphasis on personal and professional development?
ASSUMPTION: Pet Circle's company culture is centered around its passion for pets, commitment to exceptional customer service, and a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines concurrently may be challenging for candidates new to the role or industry.
- The fast-paced and rapidly growing nature of the company may present challenges in terms of adaptability and time management.
- The hybrid work arrangement may require strong self-motivation and time management skills for remote workdays.
- The competitive nature of the pet retail industry may present challenges in terms of standing out and driving growth.
ASSUMPTION: The potential challenges of this role are outweighed by the numerous opportunities for growth, development, and career advancement.
📈 Similar Roles Comparison
- Compared to similar roles in other companies, the Social Media Content Creator role at Pet Circle offers a unique opportunity to work in a dynamic and growing industry, with a strong focus on creativity and innovation.
- Pet Circle's commitment to exceptional customer service and community engagement sets it apart from other pet retail companies.
- As a mid-sized company, Pet Circle offers a mix of structured processes and agile decision-making, providing opportunities for growth and development.
ASSUMPTION: The Social Media Content Creator role at Pet Circle offers a unique opportunity to grow and develop skills in a dynamic and growing industry, with numerous growth opportunities available.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch, including organic content, paid campaigns, and influencer partnerships.
- Creating and editing a series of engaging and informative videos to educate pet parents about pet care and nutrition, optimizing them for various social media platforms.
- Managing a content creator and influencer program, including finding new creators, supporting them with content creation, and tracking the performance of their posts.
ASSUMPTION: The sample projects provided are representative of the types of tasks and responsibilities that the Social Media Content Creator may be required to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and how will my work contribute to the company's growth?
- What opportunities are there for professional development and growth within the company?
- How does Pet Circle support work-life balance, particularly with the hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant social media management experience and any creative or content creation projects.
- Write a cover letter demonstrating your passion for pets and understanding of Pet Circle's mission.
- Prepare examples of your social media content, including videos and posts, to showcase your skills during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
