📌 Core Information
🔹 Job Title: Social Media Content Creator
🔹 Company: University of Texas at Austin
🔹 Location: UT MAIN CAMPUS, Austin, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for the University's social media channels
- Supporting social media strategy and analytics
- Attending events for content capture and live coverage
- Monitoring and engaging with social media audiences
- Collaborating with campus groups to source fresh perspectives and content
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication skills. The ideal candidate will have experience in content creation and strategy, with a focus on higher education or a related industry.
📋 Key Responsibilities
✅ Create content for the University’s official social media channels, including writing copy, capturing visuals, and developing short-form videos
✅ Schedule and publish posts across platforms, ensuring they are accurate and timely
✅ Attend events for content capture and assist with live coverage when needed
✅ Coordinate with campus groups to source fresh perspectives and content
✅ Monitor and engage with social media audiences, responding to comments and messages under the guidance of the Associate Director of Social Media Strategy
✅ Participate in content planning and team brainstorming meetings, staying informed and up to date on social media trends
✅ Assist with collecting data on post-performance and engagement, generating basic reports and offering ideas based on performance trends
✅ Other related functions as assigned
ASSUMPTION: This role requires strong organizational skills and the ability to work independently. The ideal candidate will be proactive, detail-oriented, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, public relations, journalism, or a related field
Experience: 2 years of professional experience or equivalent internship experience in marketing, communications, public relations, journalism, or a related field
Required Skills:
- Proven experience supporting social media for a brand or publication through content creation and strategy
- Strong written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Proficient in Adobe software (e.g., Photoshop, Lightroom, Premiere Pro)
Preferred Skills:
- Experience supporting organic social media campaigns for a brand or publication
- Experience producing written and multimedia content for social media
- Experience using project management or social media management platforms
- Experience with higher education social media channels
ASSUMPTION: The required and preferred qualifications listed above are based on industry standards and the specific needs of this role. However, the University of Texas at Austin may consider candidates who possess a combination of relevant education and experience that would enable them to perform the essential functions of the job.
💰 Compensation & Benefits
Salary Range: $57,000 - $65,000 per year, depending on qualifications
Benefits:
- Health, dental, and vision insurance
- Retirement plans (Teacher Retirement System of Texas)
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, 40 hours per week, with occasional nights and weekends during peak periods and/or to attend on-campus events
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Austin, TX area. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Large (201-500 employees)
Founded: 1883 (University of Texas at Austin), 2017 (UT Health Austin)
Company Description:
- UT Health Austin is the clinical practice of the Dell Medical School at The University of Texas at Austin
- Collaborates with colleagues at the Dell Medical School and The University of Texas at Austin to provide unparalleled quality of care
- Focuses on personalized, whole-person care and value-based health care
Company Specialties:
- Orthopedics
- Women's Health
- Bipolar Disorders
- Gastroenterology
- Pediatrics
- Infectious Disease
- Endocrinology
- Oncology
- Primary Care
- Ophthalmology
- Rheumatology
- Neurology
- Surgery
- Cardiology
- Transplant
- Fetal Care
- Walk-In Care
Company Website: UT Health Austin
ASSUMPTION: UT Health Austin is a relatively new organization, founded in 2017, but it is part of the well-established University of Texas at Austin, which was founded in 1883. This means that the company has a strong foundation and is likely to grow and succeed in the long term.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Associate Director of Social Media Strategy within the University Marketing and Communications department
Work Arrangement: On-site, with occasional nights and weekends during peak periods and/or to attend on-campus events
Growth Opportunities:
- Potential to mentor student interns or ambassadors
- Opportunities to contribute to social media strategy and analytics
- Potential to grow into a management or leadership role within the University Marketing and Communications department
ASSUMPTION: This role offers significant growth opportunities for the right candidate. With the University's commitment to digital storytelling and social media, there is potential for the Social Media Content Creator to make a significant impact on the University's brand and reputation.
🌍 Location & Work Environment
Office Type: On-campus office environment
Office Location(s): UT MAIN CAMPUS, Austin, TX
Geographic Context:
- Austin, TX is the state capital and the 11th most populous city in the United States
- The city is known for its vibrant music and arts scene, as well as its outdoor activities and parks
- Austin is home to numerous tech companies and startups, as well as several Fortune 500 companies
- The cost of living in Austin is relatively affordable compared to other major cities in the United States
Work Schedule: Full-time, 40 hours per week, with occasional nights and weekends during peak periods and/or to attend on-campus events
ASSUMPTION: Austin, TX offers a high quality of life, with a vibrant culture, diverse population, and numerous opportunities for outdoor recreation. The cost of living is relatively affordable, making it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication skills (written and verbal)
- Creativity and innovation in content creation
- Understanding of social media trends and best practices
- Ability to work independently and manage multiple projects simultaneously
- Alignment with the University's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio or examples of your work in social media
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the University of Texas at Austin and UT Health Austin to demonstrate your interest and understanding of the organization
ATS Keywords: Social Media Content Creator, Content Creation, Social Media Strategy, Community Engagement, Event Coverage, Analytics, Adobe Software, Higher Education, Marketing & Communications
ASSUMPTION: The University of Texas at Austin uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application be found by the system and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely available. The University of Texas at Austin may provide access to these tools and technologies, or the candidate may be expected to have their own.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all we do
- Integrity in all actions
- Respect for all individuals
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability for our actions and their impact
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on innovation and continuous improvement
- Strong commitment to diversity, equity, and inclusion
- Support for work-life balance and flexible scheduling
Self-Assessment Questions:
- How do you align with the University's commitment to excellence and innovation?
- How do you demonstrate respect for all individuals in your daily interactions?
- How do you approach continuous learning and improvement in your role?
- How do you balance the need for creativity and innovation with the University's brand guidelines and standards?
ASSUMPTION: The University of Texas at Austin values diversity, equity, and inclusion, as well as excellence and innovation. Candidates who align with these values and demonstrate a strong work ethic and commitment to continuous learning and improvement are likely to be successful in this role.
⚠️ Potential Challenges
- Occasional nights and weekends during peak periods and/or to attend on-campus events
- Managing multiple projects simultaneously and meeting tight deadlines
- Keeping up with social media trends and best practices
- Navigating a large and complex organization with multiple stakeholders
- Balancing creativity and innovation with the University's brand guidelines and standards
ASSUMPTION: The Social Media Content Creator role can be challenging at times, but it also offers significant opportunities for growth and impact. Candidates who are proactive, detail-oriented, and able to manage multiple projects simultaneously are likely to be successful in this role.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Creator role in a marketing or communications agency, but with a focus on higher education
- Unlike agency roles, this role is focused on a single brand (the University of Texas at Austin) and may have less variety in the types of content created
- This role may offer more opportunities for growth and impact within the University, as it is a relatively new and evolving position
ASSUMPTION: This role is unique in its focus on higher education and the University of Texas at Austin's brand. Candidates who have experience in higher education or a related industry are likely to be more successful in this role.
📝 Sample Projects
- Creating a social media campaign to promote a new student orientation event
- Developing a series of short-form videos to highlight unique courses and learning opportunities at the University
- Producing a live coverage of a major campus event, such as a football game or commencement ceremony
- Curating user-generated content from students, faculty, and staff to showcase the University's culture and community
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be expected to perform in this role. However, the specific projects and responsibilities may vary depending on the University's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the University's social media presence, and how can this role help address them?
- How does this role fit into the University's overall marketing and communications strategy?
- What opportunities are there for growth and development in this role?
- How does the University support work-life balance for its employees?
- What are the University's priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are intended to help candidates better understand the role, the University's priorities, and the opportunities for growth and development. However, candidates should also be prepared to answer questions about their own skills, experiences, and qualifications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio or examples of your work in social media
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the University of Texas at Austin and UT Health Austin to demonstrate your interest and understanding of the organization
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
