📌 Core Information
🔹 Job Title: Social Media Content Creator
🔹 Company: Aya Healthcare
🔹 Location: San Diego, CA
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site (San Diego, CA)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging short-form video content for social media platforms
- Developing original content ideas and pitching them to the team
- Collaborating with the social media team to maintain a content strategy
- Staying current on social media trends and platform shifts
- Monitoring engagement metrics and iterating based on performance
ASSUMPTION: This role requires a strong understanding of social media platforms, particularly TikTok, Instagram Reels, and YouTube Shorts, as well as the ability to create and edit engaging video content quickly.
📋 Key Responsibilities
✅ Be a confident, authentic on-camera presence for short-form video content
✅ Develop and pitch original content ideas that resonate with healthcare professionals across generations
✅ Film, edit, and optimize videos for Instagram Reels, Stories, TikTok, and YouTube Shorts with quick turnaround
✅ Stay current on social media trends and platform shifts, with a sharp eye for which trends make sense for our audience and brand
✅ Collaborate with the social media team to build and maintain a content strategy aligned with brand voice and marketing goals
✅ Leverage insights on audience behavior, generational preferences, and platform algorithms to guide creative decisions
✅ Monitor engagement metrics (reach, views, saves, shares) and iterate based on performance
✅ Help plan and manage social content calendars to ensure a steady stream of fresh, relevant content
✅ Engage with followers via comments and DMs to help build community and strengthen brand connection
✅ Act as a trendspotter—identifying cultural and industry moments where our brand can join or lead conversations
ASSUMPTION: The ideal candidate will have experience in social media content creation, video editing, and a strong understanding of the healthcare industry.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 0-2 years of experience in social media content creation, video production, or a related role
Required Skills:
- Comfortable and confident on camera, with a natural presence and engaging delivery
- Deep understanding of social platforms, especially TikTok, Instagram Reels, and YouTube Shorts
- Strong storytelling skills that resonate with diverse audiences while staying true to brand voice
- Proficient in short-form video editing with tools like Adobe Premiere, CapCut, and native platform editors
- Able to turn around polished video content quickly and efficiently
- Skilled at generating strategic, original content ideas and bringing them to life with minimal oversight
- Sharp grasp of brand tone, social trends, and what drives audience engagement
- Excellent communication, organization, and time management skills
- Self-starter who thrives in a fast-paced, collaborative, and creative environment
Preferred Skills:
- Experience in healthcare, education, or staffing industries
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $55,000 to $75,000 annually (based on Aya's provided range)
Benefits:
- Free premium medical, dental, life, and vision insurance
- Generous 401(k) match
- Paid sick leave
- Unlimited DTO (time off)
- Company-sponsored virtual events, happy hours, and team-building activities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided by Aya is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aya Healthcare is a rapidly growing workforce solutions provider in the healthcare industry, delivering tech-enabled services to help healthcare organizations meet and manage their contingent labor needs.
Company Size: Aya Healthcare has 5,001-10,000 employees, making it a large organization where individual contributions can make a significant impact.
Founded: Aya Healthcare was founded in 2016 and has since grown to become the largest healthcare talent software and staffing company in the United States.
Company Description:
- Aya Healthcare operates the world’s largest digital staffing platform, delivering every component of healthcare-focused labor services
- The company provides hospital systems with greater efficiencies and superior operating results through its software suite, which includes vendor management, float pool technology, provider services, and predictive analytics
- Aya’s employees power the company to deliver unparalleled accountability and exceptional experiences for its clients and clinicians
Company Specialties:
- Medical Staffing
- Travel Nursing
- Allied Staffing
- VMS
- Float Pool Technology
- Predictive Analytics
- Locum Tenens Staffing
- Permanent Hiring
- Interim Leadership
- Non-clinical Staffing
Company Website: www.ayahealthcare.com
ASSUMPTION: Aya Healthcare's large size and focus on technology-driven efficiency provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and advancement within the marketing and communications department.
Reporting Structure: The Social Media Content Creator will report directly to the Social Media Manager and collaborate with various teams, including marketing, branding, and communications.
Work Arrangement: This role is on-site in San Diego, CA, with the possibility of remote work for qualified candidates.
Growth Opportunities:
- Advancement within the marketing and communications department
- Expanding responsibilities and leadership opportunities as the company grows
- Cross-functional collaboration and learning opportunities with other departments
ASSUMPTION: The Social Media Content Creator role is well-suited for an individual looking to gain experience in social media content creation and video editing, with a strong interest in the healthcare industry.
🌍 Location & Work Environment
Office Type: Aya Healthcare's headquarters is located in San Diego, CA, with a modern, collaborative work environment.
Office Location(s): 5930 Cornerstone Ct 300, San Diego, CA 92121, US
Geographic Context:
- San Diego is the second-largest city in California and the eighth-largest city in the United States
- The city is known for its mild climate, beautiful beaches, and vibrant cultural scene
- San Diego is home to several major healthcare providers and research institutions
Work Schedule: Full-time, with flexible hours and the possibility of remote work for qualified candidates
ASSUMPTION: The on-site nature of this role provides opportunities for face-to-face collaboration and networking with colleagues and industry professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the social media team and other stakeholders
- Final interview with the director of marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Candidates' on-camera presence and comfort
- Video editing skills and proficiency with relevant tools
- Understanding of social media trends and platforms
- Creativity and originality in content ideas
- Alignment with Aya Healthcare's brand voice and values
Application Tips:
- Highlight relevant experience and achievements in social media content creation and video editing
- Include a portfolio or reel showcasing your best work
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of content ideas and strategies for Aya Healthcare's social media platforms
ATS Keywords: Social Media, Content Creator, Video Editing, TikTok, Instagram Reels, YouTube Shorts, Healthcare, Marketing, Branding, Communications
ASSUMPTION: A strong portfolio and relevant experience are crucial for success in the interview process for this role.
🛠️ Tools & Technologies
- Adobe Premiere Pro
- CapCut
- Instagram Reels
- TikTok
- YouTube Shorts
- Social media analytics tools (e.g., Hootsuite Insights, Sprout Social, Buffer)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting employees first
- Driving exceptional experiences for clients and clinicians
- Embracing innovation and continuous learning
- Fostering a collaborative and inclusive work environment
- Acting with integrity and accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable and confident on camera?
- Do you have a strong understanding of social media trends and platforms?
- Are you skilled in video editing and able to turn around polished content quickly?
- Do you align with Aya Healthcare's company values and work style?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it requires close collaboration with various teams and a deep understanding of Aya Healthcare's brand and values.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and algorithms
- Managing multiple social media platforms and content calendars simultaneously
- Balancing creativity and brand consistency in content development
- Maintaining a strong work-life balance in a fast-paced, on-site environment
ASSUMPTION: The ideal candidate will be able to adapt to a dynamic work environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on short-form video content creation and the specific requirements of the healthcare industry
- Industry-specific context: The healthcare industry is highly regulated and has unique content guidelines and audience expectations
- Career path comparison: This role offers opportunities for growth and advancement within the marketing and communications department, with potential for leadership and management roles in the future
ASSUMPTION: The unique aspects of this role require a strong understanding of the healthcare industry and a unique skill set focused on short-form video content creation.
📝 Sample Projects
- Creating a series of engaging TikTok videos showcasing Aya Healthcare's unique selling points and benefits for healthcare professionals
- Developing a content strategy for Instagram Reels that highlights Aya Healthcare's commitment to exceptional client and clinician experiences
- Producing a YouTube Shorts series that educates healthcare professionals about Aya Healthcare's innovative technology solutions and their impact on the industry
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the Social Media Content Creator role and the unique challenges and opportunities it presents.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as marketing, branding, and communications?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Aya Healthcare support the growth and development of its employees in this role?
- What are the most exciting projects and initiatives happening within the social media team and the company as a whole?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or reel showcasing your best work in social media content creation and video editing
- Prepare examples of content ideas and strategies for Aya Healthcare's social media platforms
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
