📌 Core Information
🔹 Job Title: Social Media Content Creator
🔹 Company: Tip-Top Brain
🔹 Location: Astoria, New York
🔹 Job Type: Part-Time
🔹 Category: Education
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging short-form videos and photos for social media platforms
- Collaborating with the team to ensure content aligns with brand guidelines
- Directing children on camera and supporting live-streaming events
- Researching platform trends and pitching fresh content ideas
- Monitoring performance metrics and flagging high-performing creatives
ASSUMPTION: This role requires a strong creative and organizational skill set, with a focus on visual storytelling and platform trends.
📋 Key Responsibilities
✅ Produce a steady mix of Reels, Stories, single-image/video posts, and carousels
✅ Capture and edit video/photo of day-to-day programs and maintain an asset library
✅ Color-grade footage, balance audio, add captions, and retouch photos for studio-quality posts
✅ Plan weekly content themes and publish via scheduling tools
✅ Research platform trends and pitch fresh ideas during weekly content meetings
✅ Maintain an editorial calendar and adjust posting times for optimal reach and engagement
✅ Monitor comments, DMs, and respond to or route inquiries within 24 hours
✅ Collaborate with the team to align visuals with copy and campaign goals
✅ Ensure all content reflects Tip-Top Brain’s brand guidelines, values, and child-safety standards
✅ Create accurate open/closed captions and add alt-text so every post is accessible
✅ Track basic performance metrics and flag high-performing creatives
✅ Occasionally support live-streaming or webinar production for parent information
ASSUMPTION: This role requires strong multitasking skills, as the candidate will be managing multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years managing social channels and email marketing for a consumer brand with measurable growth results
Required Skills:
- Excellent copywriting skills—concise, upbeat, and parent-focused
- Comfortable directing children on camera; prior work in camps, schools, or youth programs is a plus
- Proficient with TikTok & Reels native editors and desktop tools (Premiere Pro, Final Cut, CapCut)
- Working knowledge of Canva, Adobe Photoshop, or Adobe Illustrator
- Hands-on experience with Meta Business Suite, TikTok Dashboard
- Able to plan tasks in Asana, streamline conversations in Slack, and maintain structured content calendars in Airtable
- Strong eye for lighting, composition, audio, and motion typography
Preferred Skills:
- Familiarity with paid ad managers (Meta Ads, TikTok Ads) and audience retargeting
ASSUMPTION: Candidates with experience in education, youth programs, or related fields may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $35 - $50 per hour, commensurate with experience
Benefits:
- Professional cameras, mics, editing workstations, and licensed software provided
Working Hours: Part-time, 20 hours/week minimum, on-site in Astoria, including Saturdays
ASSUMPTION: The salary range provided is based on industry standards for part-time social media content creator roles in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 2-10 employees
Founded: 2015
Company Description:
- Tip-Top Brain believes that every student has the natural ability to learn if given the opportunity to receive a quality education
- Offers academic enrichment programs, including group tutoring, private tutoring, homework help, state test prep, summer programs, and more
- Provides a safe, supportive, and positive classroom environment with upbeat, intelligent, and compassionate instructors
Company Specialties:
- Tutoring
- Math
- Test prep
- Learning center in Astoria
- Reading
- Writing
- Study Skills
- Summer Camps
- SAT/ACT test prep
- SHSAT/TACHS test prep
- STEM
- STEAM
- 3D design and printing
- Homework Help
- State Test prep
- Computer Building
- Private Tutoring
- Group tutoring
- Individualized Learning Plans
- Gifted and Talented Test prep
- Robotics
- Trigonometry
- Algebra
- Geometry
- Calculus
- Educational center
- Tutoring Center
- After school programs
- Exam prep
- Academic Tutoring
- Tutoring for grades K-12
- Vocabulary enhancement
- Project writing help
- Essay writing help
- College Application help
- College Readiness
- Common Core aligned
Company Website: tiptopbrain.com
ASSUMPTION: Tip-Top Brain's focus on education and student development creates a unique work environment that emphasizes creativity, engagement, and positive impact.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with a minimum of 20 hours per week, including Saturdays
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunity to work closely with educators and gain insights into educational trends
- Possibility to contribute to the development of new educational programs and materials
ASSUMPTION: This role offers opportunities for professional growth and development within the education and marketing sectors.
🌍 Location & Work Environment
Office Type: On-site, in Astoria, New York
Office Location(s): 21-71 Steinway Street, Astoria, New York 11105, US
Geographic Context:
- Astoria is a diverse, family-friendly neighborhood in Queens, New York
- The office is conveniently located near public transportation
- The area offers a mix of residential and commercial spaces, with numerous restaurants, shops, and parks nearby
Work Schedule: Part-time, with a minimum of 20 hours per week, including Saturdays
ASSUMPTION: The on-site work environment at Tip-Top Brain fosters collaboration and creativity, with a strong focus on teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager to discuss the role and qualifications
- Portfolio review or content creation challenge to evaluate creative and technical skills
- Final decision and offer
Key Assessment Areas:
- Creativity and visual storytelling skills
- Platform knowledge and understanding of trends
- Communication and collaboration skills
- Technical proficiency in video editing and photography
- Adaptability and ability to manage multiple projects
Application Tips:
- Highlight relevant experience and achievements in social media management and content creation
- Include a portfolio or examples of previous work that demonstrate creativity, engagement, and alignment with Tip-Top Brain's brand
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare questions that demonstrate your interest in the role and the company
ATS Keywords: Social Media Management, Content Creation, Video Editing, Photography, Copywriting, Trend Research, Project Management, Audience Engagement, Brand Alignment, Performance Tracking, Live Streaming, Adobe Photoshop, Adobe Illustrator, Meta Business Suite, TikTok Dashboard, Canva, Audio Balancing
ASSUMPTION: The application process at Tip-Top Brain is designed to assess creativity, technical skills, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- TikTok & Reels native editors
- Desktop tools: Premiere Pro, Final Cut, CapCut
- Canva, Adobe Photoshop, or Adobe Illustrator
- Meta Business Suite, TikTok Dashboard
- Asana, Slack, Airtable
ASSUMPTION: The tools and technologies listed are essential for the successful performance of the role and may be subject to change based on the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Positive impact on student learning and development
Work Style:
- Creative and visually-oriented
- Adaptable and able to manage multiple projects
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a genuine passion for education and a strong creative instinct for trending formats?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a positive, upbeat attitude and a commitment to high-quality work?
ASSUMPTION: Tip-Top Brain values candidates who align with their creative, collaborative, and student-focused culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with rapidly-changing platform trends and algorithms
- Balancing creative and technical responsibilities
- Working on-site in a busy, dynamic environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on education and student development, with a strong emphasis on creativity and engagement
- Compared to other social media content creator roles, this position offers the opportunity to work closely with educators and contribute to educational programming
- Career path comparison: This role can lead to growth opportunities within the marketing team or related fields in education
ASSUMPTION: Tip-Top Brain's unique focus on education and student development sets this role apart from similar positions in other industries.
📝 Sample Projects
- Creating a series of engaging TikTok videos showcasing Tip-Top Brain's summer camp activities and student achievements
- Developing a visually-appealing Instagram campaign to promote an upcoming parent information session
- Editing and optimizing a collection of YouTube videos featuring expert educators discussing various educational topics
ASSUMPTION: These sample projects demonstrate the creative and technical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Tip-Top Brain approach content creation and platform trends in the education sector?
- What are the key priorities for this role in the first 90 days?
- How does Tip-Top Brain support the professional growth and development of its employees?
- What is the company's approach to work-life balance, especially for part-time employees?
ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of previous work that demonstrate creativity, engagement, and alignment with Tip-Top Brain's brand
- Prepare questions that demonstrate your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
