Social Media Content Creator

📌 Core Information 🔹 Job Title: Social Media Content Creator 🔹 Company: Naterra International, Inc 🔹 Location: Coppell, Texas, United States 🔹 Job Type: Full-Time 🔹 Category: Marketing & Communications 🔹 Date Posted: April 24, 2025 🚀 Job Overview Key aspects of this role include: - Developing engaging and industry-leading content for social media platforms - Staying updated on beauty industry trends and social media trends - Collaborating with internal team members to brainstorm creative content ideas - Editing photos and videos using industry-standard software - Analyzing content performance and providing insights to optimize future strategies - Generating ideas for improving on current and developing new ways to market content through social media ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills. The ideal candidate will be passionate about the beauty industry and have a proven track record of creating engaging and visually appealing social media content. 📋 Key Responsibilities ✅ Develop engaging and industry-leading content (photos, videos, stories) that aligns with our brand strategy and tone of voice ✅ Stay on top of trends and beauty industry news to curate content that resonates with our audience ✅ Develop, produce, and execute social photo and video shoots to support the social channels and ad strategy ✅ Collaborate with internal team members to brainstorm creative content ideas and maintain a consistent brand voice ✅ Edit photos and videos using industry-standard software for various creative needs including social media and retail media networks ✅ Stay up to date on the latest social media trends and content formats such video editing techniques to elevate content and engage and grow our digital community ✅ Assist with content scheduling and posting to various social media platforms using Dash Hudson ✅ Analyze content performance and provide insights to optimize future strategies ✅ Generate ideas for improving on current and developing new ways to market content though social media ASSUMPTION: The nature of this role is that there is a lot of it. The ideal candidate will be comfortable with receiving feedback and able to manage multiple projects simultaneously. 🎯 Required Qualifications Education: - BA preferred in marketing, communications, journalism, or other relevant fields Experience: - 2+ years of experience and a proven track record of creating engaging and visually appealing social media content Required Skills: - Possess an understanding of current beauty trends and the social media landscape - Excels at brainstorming creative concepts and translating them into captivating content while being comfortable with receiving feedback - Has excellent written and verbal communication skills and is highly organized, detail-oriented, and able to meet deadlines - Is a team player who thrives in a collaborative environment - Ability to shoot photo and video assets on an iPhone a must; the ability to shoot photo and video assets on a DSLR is a bonus - Ability to edit photos and video on iPhone a must; ability to edit photos and videos in Lightroom, Photoshop, and/or Final Cut a bonus - Ability to see a project all the way through the ideation, concept, production, execution, editing and publishing process across all channels including Instagram and TikTok - A deep understanding of each platform and the type of content that is most engaging on each platform - Understanding of key metrics for each platform and how to measure and report on them to company stakeholders - Basic copywriting skills for drafting long-form (200-1000 words) content for multiple brands - Extreme attention to detail. No typo or visual discrepancy escapes your watchful eye Preferred Skills: - Ability to edit photos and videos in Lightroom, Photoshop, and/or Final Cut - Ability to see a project all the way through the ideation, concept, production, execution, editing and publishing process across all channels including Instagram and TikTok - A deep understanding of each platform and the type of content that is most engaging on each platform - Understanding of key metrics for each platform and how to measure and report on them to company stakeholders - Basic copywriting skills for drafting long-form (200-1000 words) content for multiple brands 💰 Compensation & Benefits Salary Range: $45,000 - $65,000 per year (based on experience level and industry standards for a Social Media Content Creator role in Texas) Benefits: - Competitive salary plus bonus structure - Annual bonus program of up to 35% based on company metrics - Career pathing and development opportunities - Medical, Dental, Vision, and Life insurance - Matching 401k up to 4% - Travel opportunities Working Hours: Full-time, on-site position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Content Creator role in Texas. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Beauty and Personal Care Company Size: Medium (51-200 employees) Founded: 1923, in Coppell, Texas Company Description: Naterra International is a leading creator of beauty, baby care, and personal care products. Founded in 1923, the company is focused on developing everyday essentials that deliver excellent quality and ensure a feel-good experience. Naterra is a vertically integrated American company, with its team designing, developing, manufacturing, and distributing its brands from its facilities in the USA. The company believes in inclusivity and values candor, teamwork, and innovation. Company Specialties: - Marketing - Distribution - Sales - Product Development Company Website: https://naterra.com/ ASSUMPTION: Naterra International is a well-established company in the beauty and personal care industry, with a strong focus on quality and inclusivity. The company offers a supportive work environment that encourages innovation and collaboration. 📊 Role Analysis Career Level: Mid-level, with opportunities for growth and development Reporting Structure: This role reports directly to the Digital Marketing Manager Work Arrangement: On-site, full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) Growth Opportunities: - Potential to take on additional responsibilities and advance within the digital marketing team - Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business - Possibility to contribute to the development and implementation of new marketing strategies and campaigns ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and supportive work environment. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success. 🌍 Location & Work Environment Office Type: On-site, corporate office environment Office Location(s): 601 Fritz Dr, Coppell, Texas 75019, US Geographic Context: - Coppell, Texas, is a suburb of Dallas, offering a mix of urban and rural living options - The area is known for its strong sense of community and family-friendly neighborhoods - Coppell is conveniently located near major highways, providing easy access to nearby cities and attractions Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with occasional flexibility for remote work or adjusted hours as needed ASSUMPTION: The work environment at Naterra International is collaborative and supportive, with a strong emphasis on teamwork and open communication. The company's on-site office location in Coppell, Texas, offers a convenient and family-friendly work environment. 💼 Interview & Application Insights Typical Process: 1. Initial phone or video screening to assess communication skills and cultural fit 2. In-depth behavioral interview to discuss past experiences and problem-solving skills 3. Portfolio review or content creation challenge to evaluate creative abilities and strategic thinking 4. Final interview with key stakeholders to discuss career goals and expectations Key Assessment Areas: - Creative problem-solving skills - Adaptability and resilience in the face of change - Strong communication and collaboration skills - Ability to work independently and manage multiple projects simultaneously - Understanding of the beauty industry and social media landscape Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Include a link to your active TikTok, Instagram, or other social media handle, showcasing your content creation abilities - Submit a portfolio or provide examples of your past work to demonstrate your creative vision and strategic thinking - Be prepared to discuss your approach to content creation, trend analysis, and platform-specific strategies during the interview ATS Keywords: Social Media Content Creation, Trend Analysis, Photo Editing, Video Editing, Creative Thinking, Collaboration, Communication, Detail Orientation, Content Scheduling, Performance Analysis, Copywriting, Brand Strategy, Audience Engagement, Project Management, Content Development, Photography, Videography ASSUMPTION: The application process for this role is designed to assess both technical skills and cultural fit. Applicants should be prepared to demonstrate their creativity, adaptability, and strong communication skills throughout the interview process. 🛠️ Tools & Technologies - Industry-standard photo and video editing software (e.g., Adobe Lightroom, Photoshop, Final Cut) - Social media management platforms (e.g., Dash Hudson) - Project management tools (e.g., Asana, Trello) - Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights) ASSUMPTION: The ideal candidate will have experience working with industry-standard tools and technologies, and be comfortable learning and adapting to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Candor: Open and honest communication is valued and encouraged at Naterra International - Teamwork: Collaboration and mutual support are essential for the company's success - Innovation: The company fosters a culture of creativity and continuous improvement Work Style: - The ideal candidate will be highly organized, detail-oriented, and able to manage multiple projects simultaneously - Strong communication and collaboration skills are essential for success in this role - The work environment is fast-paced and dynamic, requiring adaptability and resilience in the face of change Self-Assessment Questions: - How do you embody the company's value of candor in your daily work and interactions with team members? - Describe a time when you had to adapt to a significant change in your work environment, and how did you approach it? - How do you ensure that your work aligns with the company's values and contributes to its overall success? ASSUMPTION: Naterra International values candidates who are a strong cultural fit and align with the company's core values of candor, teamwork, and innovation. The ideal candidate will be able to thrive in a dynamic and collaborative work environment, and contribute to the company's continued success. ⚠️ Potential Challenges - The role may require working on multiple projects simultaneously, which can be demanding and require strong time management skills - The beauty industry is constantly evolving, and the ideal candidate will need to stay up-to-date on the latest trends and adapt their content strategy accordingly - The role may require occasional travel to attend industry events, trade shows, or photoshoots ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to work in a dynamic and supportive environment, and contribute to the company's continued success in the beauty and personal care industry. 📈 Similar Roles Comparison - This role is unique in that it focuses specifically on social media content creation and requires a strong understanding of the beauty industry and social media landscape - Unlike related positions, this role requires a high level of creativity, adaptability, and strong communication skills - Career paths for this role may include advancing to a Digital Marketing Manager or similar leadership position within the company ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and supportive work environment. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success. 📝 Sample Projects - Developing a social media campaign to launch a new product line, including concept development, content creation, and platform-specific strategies - Collaborating with the marketing team to create engaging content for a brand's website and retail media networks - Analyzing content performance and optimizing future strategies to improve audience engagement and grow the brand's digital community ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. The ideal candidate will be able to demonstrate their ability to manage multiple projects simultaneously and adapt their content strategy to meet the unique needs of each brand and platform. ❓ Key Questions to Ask During Interview - What are the most important qualities you look for in a Social Media Content Creator? - How does this role fit into the overall marketing strategy for the company's brands? - What are the biggest challenges facing the beauty industry, and how does this role address them? - How does the company support the professional development and growth of its employees? - What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported? ASSUMPTION: The interview questions provided are intended to help applicants better understand the role, the company's marketing strategy, and the expectations for success in this position. The ideal candidate will be prepared to ask thoughtful and insightful questions throughout the interview process. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://naterra.hire.trakstar.com/jobs/fk0p25m/ 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Include a link to your active TikTok, Instagram, or other social media handle, showcasing your content creation abilities 4. Submit a portfolio or provide examples of your past work to demonstrate your creative vision and strategic thinking 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.