📌 Core Information
📌 Core Information
🔹 Job Title: Social Media Content Creator
🔹 Company: Duolingo
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with relocation to Pittsburgh, PA or New York, NY required)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, iconic content for Duolingo’s social media platforms
- Conceptualizing, scripting, producing, and shooting short-form video content
- Understanding and capitalizing on social trends and memes
- Collaborating cross-functionally with marketing, business development, and design teams
- Evolving Duolingo’s short-form video strategy through quantitative analysis
ASSUMPTION: This role requires a high level of creativity, self-motivation, and strong communication skills. The ideal candidate will have a deep understanding of social media trends and a passion for engaging with Duolingo’s social media communities.
📋 Key Responsibilities
✅ Create entertaining, iconic content for Duolingo’s social media platforms that people want to share
✅ Conceptualize, script, produce, and shoot short-form video content for Duolingo’s social channels, primarily TikTok, Instagram Reels, and YouTube
✅ Understand culture and fandom, and be able to catapult Duolingo into the online conversation in surprising, funny ways
✅ Work on large-scale content campaigns ranging from content with creators to scripted content with Duolingo’s animated characters
✅ Work cross-functionally with the rest of the marketing team, business development, and design studio to help promote different product features, launches, and initiatives
✅ Evolve Duolingo’s short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work
ASSUMPTION: The ideal candidate will have experience in social media content creation, video production, and a strong understanding of social trends. They should be highly creative, self-motivated, and have excellent communication skills.
🎯 Required Qualifications
Education: Not specified
Experience: 2-3 years of social media experience at a major brand or organization
Required Skills:
- Excellent communication skills
- Video production experience with in-app creator tools across social platforms
- Familiarity with video editing software like Adobe Premiere
- In-tune with social trends and ability to respond ASAP to trends/memes
- Solid interpersonal skills and passion for engaging with social media communities
- Ability to relocate to and work in Pittsburgh, PA or New York, NY
Preferred Skills:
- Proficiency in multiple languages
- The ability to dance in a mascot suit (not required but a plus!)
ASSUMPTION: The ideal candidate will have a strong background in social media content creation, video production, and a deep understanding of social trends. They should be highly creative, self-motivated, and have excellent communication skills.
💰 Compensation & Benefits
Salary Range: $96,100 - $157,600 USD per year
Benefits:
- Equity compensation
- World-class benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Duolingo offers a competitive salary range and an extensive benefits package, including equity compensation and world-class benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Duolingo operates in the software development industry, focusing on language education, certification, and proficiency assessment. They use machine learning, product design, and data science to create engaging learning experiences.
Company Size: Duolingo has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Duolingo was founded in 2011 and has since grown to become the world’s most popular way to learn a language, with over 500 million learners worldwide.
Company Description:
- Duolingo’s mission is to develop the best education in the world and make it universally available
- The company sets out to make learning a new language fun and accessible, using bite-sized lessons and a free, gamified approach
- Duolingo has been recognized for its innovative approach to education, appearing on lists such as BuiltIn’s Best Places to Work (2023) and Fast Company’s Best Workplaces for Innovators (2022)
Company Specialties:
- Language education
- Language certification
- Mobile app development
- Language proficiency assessment
- Machine learning
- Product design
- Product management
- Software engineering
- Data science
Company Website: duolingo.com
ASSUMPTION: Duolingo’s focus on innovation, accessibility, and user-centered design creates a dynamic and engaging work environment.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional with 2-5 years of relevant experience in social media content creation and video production.
Reporting Structure: The Social Media Content Creator will report directly to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: This role is on-site, requiring the candidate to relocate to and work in either Pittsburgh, PA or New York, NY.
Growth Opportunities:
- Duolingo’s rapid growth and expansion provide ample opportunities for career advancement within the marketing department and the company as a whole
- The ideal candidate will have the chance to grow with the company and take on more responsibilities as Duolingo continues to expand its social media presence
ASSUMPTION: The Social Media Content Creator role offers a unique opportunity to grow both personally and professionally within Duolingo’s dynamic and innovative work environment.
🌍 Location & Work Environment
Office Type: Duolingo’s offices are modern, collaborative spaces designed to foster creativity and innovation.
Office Location(s): Duolingo has offices in Pittsburgh, PA, New York, NY, Seattle, WA, Beijing, China, and Berlin, Germany.
Geographic Context:
- New York, NY: Known for its vibrant culture, diverse population, and fast-paced lifestyle, New York offers ample opportunities for social media content inspiration
- Pittsburgh, PA: A city rich in history and culture, Pittsburgh provides a unique blend of urban and suburban living, with a lower cost of living compared to New York
Work Schedule: The Social Media Content Creator will work a full-time schedule, with the potential for flexible hours based on project needs and team collaboration.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic office environment and be able to adapt to the unique needs of each office location.
💼 Interview & Application Insights
Typical Process:
- Applicants will submit their resume and cover letter through the Duolingo careers website
- Candidates will participate in a phone or video screening, followed by one or more in-depth interviews with members of the marketing team
- Finalists may be asked to complete a creative assignment or provide examples of their previous work
- Duolingo aims to make the interview process fair and accurate, and will provide accommodations as needed
Key Assessment Areas:
- Creativity and innovation in social media content ideas
- Video production skills and familiarity with editing software
- Understanding of social trends and ability to capitalize on trends/memes
- Strong communication and interpersonal skills
- Ability to work collaboratively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in social media content creation and video production
- Include examples of your previous work and explain how your skills and experience make you a strong fit for the role
- Prepare for interview questions related to your understanding of social trends, creativity, and collaboration
- Research Duolingo’s company culture and values to demonstrate your alignment with the company’s mission and goals
ATS Keywords: Social Media, Video Production, Content Creation, Communication Skills, Creativity, Collaboration, Social Trends, Video Editing, Scriptwriting, Quantitative Analysis
ASSUMPTION: The ideal candidate will have a strong understanding of Duolingo’s brand, values, and mission, and be able to demonstrate their alignment with the company’s culture and goals throughout the application and interview process.
🛠 Tools & Technologies
- In-app creator tools across social platforms (e.g., TikTok, Instagram, YouTube)
- Video editing software (e.g., Adobe Premiere)
- Social media analytics tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with relevant social media, video production, and project management tools, and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- User-centered design
- Accessibility and inclusivity
- Continuous learning and improvement
- Collaboration and teamwork
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Passionate about education and language learning
Self-Assessment Questions:
- How do your personal values align with Duolingo’s company values?
- How do you approach continuous learning and improvement in your work?
- How do you balance creativity and innovation with data-driven decision-making?
- How do you collaborate effectively with cross-functional teams in a fast-paced environment?
- How do you stay up-to-date with social trends and capitalize on trends/memes in your work?
ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with Duolingo’s company values and work style throughout the application and interview process.
⚠️ Potential Challenges
- The fast-paced nature of social media content creation can be challenging, requiring the candidate to adapt quickly to new trends and platforms
- Duolingo’s focus on innovation and accessibility may require the candidate to work on projects with tight deadlines and high stakes
- The on-site work arrangement may require the candidate to relocate to and adapt to a new city and work environment
- The role may involve working with a diverse range of teams and stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and adapt to the unique challenges and opportunities that arise in social media content creation.
📈 Similar Roles Comparison
- Social Media Manager: Focuses more on strategy and analytics, while the Social Media Content Creator role is more focused on content creation and production
- Video Producer: Typically works on longer-form video content, while the Social Media Content Creator role focuses on short-form video content for social media platforms
- Content Strategist: Develops overall content strategies, while the Social Media Content Creator role is more focused on creating engaging, iconic content for Duolingo’s social media channels
ASSUMPTION: The ideal candidate will have a strong understanding of the differences between these related roles and be able to articulate how their skills and experience make them a strong fit for the Social Media Content Creator role at Duolingo.
📝 Sample Projects
- Creating a viral TikTok video that showcases Duolingo’s language learning app and encourages users to download and engage with the platform
- Developing a series of Instagram Reels that highlight Duolingo’s unique features and benefits, such as its gamified learning approach and free access to language courses
- Producing a YouTube video that tells the story of a Duolingo user who has successfully learned a new language and shares their experiences with the app
ASSUMPTION: The ideal candidate will have experience with relevant social media platforms and be able to provide examples of their previous work that demonstrate their creativity, innovation, and understanding of social trends.
❓ Key Questions to Ask During Interview
- Can you describe a time when you capitalized on a social trend or meme to create engaging content for a brand or organization?
- How do you approach collaborating with cross-functional teams to create content that promotes specific product features or initiatives?
- Can you walk me through your process for creating a short-form video from concept to completion?
- How do you stay up-to-date with social media trends and ensure that Duolingo’s content remains relevant and engaging?
- How do you balance creativity and innovation with data-driven decision-making in your content creation process?
ASSUMPTION: The ideal candidate will be able to provide thoughtful and insightful responses to these interview questions, demonstrating their understanding of Duolingo’s brand, values, and the specific requirements of the Social Media Content Creator role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Duolingo careers website
- Tailor your resume and cover letter to highlight your relevant experience in social media content creation and video production
- Prepare for interview questions related to your understanding of social trends, creativity, and collaboration
- Research Duolingo’s company culture and values to demonstrate your alignment with the company’s mission and goals
- Follow up with Duolingo’s hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
