Social Media Content Creator (ATX)

📌 Core Information

🔹 Job Title: Social Media Content Creator (ATX)

🔹 Company: bread & Butter PR

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with flexible hybrid options

🚀 Job Overview

Key aspects of this role include:

• Overseeing visual content strategy and execution for digital clients
• Leading account teams and ensuring seamless communication
• Actively participating in content creation that aligns with client objectives
• Collaborating with creative and digital team members
• Mentoring team members and providing resources and solutions

ASSUMPTION: This role requires a high level of independence, creativity, and strong communication skills to manage multiple clients and teams effectively.

📋 Key Responsibilities

✅ Develop and execute comprehensive visual content strategies for clients

✅ Lead daily operations for account teams and ensure seamless communication

✅ Oversee content creation, from photoshoots to visual aesthetics to monthly content calendars

✅ Serve as the final gatekeeper for visual content and social media content calendars

✅ Participate in client meetings and support tasks as needed

✅ Stay ahead of digital trends and bring fresh perspectives to the team

ASSUMPTION: This role involves managing multiple projects simultaneously and requires strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5+ years of hospitality and/or travel social media and content creation experience, preferably with an agency

Required Skills:

• Proficient in various digital platforms and tools (Adobe Creative Cloud, Asana, Box, Dropbox, Later.com, CapCut, Canva, etc.)
• Experience running multiple hotel, restaurant, food & beverage brands campaigns across Instagram, Instagram Story, Facebook, Twitter, and TikTok organic social
• Ability to shoot high-quality social media content (photos and videos) for hotel, restaurant, and CPG brands
• Understanding of lighting, composition, and editing for social media
• Strong writing skills and attention to detail
• Ability to build and maintain relationships within the food and hospitality community
• Media junkie with pop culture acumen
• Excitement for growth, new ideas, and continuous learning

Preferred Skills:

• Experience with influencer marketing and partnerships
• Fluency in Spanish

ASSUMPTION: Candidates should have a proven track record in social media content creation and a strong portfolio showcasing their work.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year, based on experience

Benefits:

• Generous paid time off
• Paid sick/personal time
• Birthday off
• Endless summer Fridays (half-days year-round)
• Flexible, hybrid schedule
• Medical and dental insurance + dependents
• Extended benefits (vision, life, disability, EAP)
• Generous maternity and family planning leave
• Holiday week in December
• 3% contribution to 401k regardless of participation
• Cell phone reimbursement
• New business bonuses
• Employee referral bonus
• Dogs welcome
• Weekly Wine Wednesdays
• Robust training program
• Mentorship program
• Local love (yearly giveback initiative)

Working Hours: Standard office hours with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The benefits listed are subject to change and may be updated based on company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: Small (11-50 employees)

Founded: 2007, with headquarters in Los Angeles, CA

Company Description:

• bread & Butter is a full-service digital marketing, public relations, social media, and creative agency
• Specializes in food, drink, and travel industries
• Combines intimate local knowledge with an extensive national network
• Collaborative group of dreamers and do-ers with a passion for hospitality

Company Specialties:

• Public Relations
• Social Media
• Hospitality
• Digital Marketing
• Web Design
• Influencer Marketing
• Brand Identity
• Creative Services
• Hotel, Restaurant, and CPG Marketing
• Chef and Travel Marketing

Company Website: https://www.welovebreadandbutter.com/

ASSUMPTION: bread & Butter's small size allows for close collaboration and mentorship opportunities, while its industry focus provides a unique and engaging work environment.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership

Reporting Structure: Reports directly to the Creative Director or similar role

Work Arrangement: Hybrid, with a flexible schedule and occasional travel for client visits and planning

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on high-profile campaigns and events
• Possibility to grow into a management or director role

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a relaxed and creative atmosphere

Office Location(s): 503 W 17th St, 200, Austin, TX 78701, United States

Geographic Context:

• Austin, Texas, is known for its vibrant music, arts, and food scenes
• The city offers a high quality of life with affordable living options
• Close proximity to outdoor activities and natural beauty

Work Schedule: Standard office hours with flexibility for project demands

ASSUMPTION: The Austin office provides a dynamic and engaging work environment, with easy access to local attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR team
• In-depth interview with the Creative Director or similar role
• Final interview with the CEO or a member of the executive team
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of social media trends and best practices
• Portfolio and work samples showcasing relevant experience
• Communication skills and ability to articulate creative ideas
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Include a portfolio or samples of your work, demonstrating your ability to create engaging social media content
• Prepare for behavioral interview questions that focus on your experience and problem-solving skills
• Research the company and its clients to show your enthusiasm and understanding of the industry

ATS Keywords: Social Media Content Creation, Digital Marketing, Public Relations, Hospitality, Travel, Adobe Creative Cloud, Asana, Box, Dropbox, Later.com, CapCut, Canva, Influencer Marketing, Brand Identity, Creative Services, Hotel, Restaurant, CPG, Chef, Travel

ASSUMPTION: The interview process will focus on assessing candidates' creative skills, industry knowledge, and cultural fit with the company.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Asana
• Box
• Dropbox
• Later.com
• CapCut
• Canva
• Instagram, Facebook, Twitter, TikTok, LinkedIn
• Google Suite ( Docs, Sheets, Slides)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for content creation, project management, and communication.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Hospitality
• Integrity
• Passion

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Flexible and adaptable
• Results-driven and proactive
• Positive and enthusiastic

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about the food and hospitality industry?
• Can you balance multiple projects and deadlines effectively?
• Do you have a strong attention to detail and a keen eye for visual aesthetics?
• Are you comfortable working with a diverse range of clients and teams?

ASSUMPTION: Candidates who align with bread & Butter's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously
• Meeting tight deadlines and maintaining high-quality standards
• Adapting to changing client needs and industry trends
• Occasional travel for client visits and planning
• Balancing creative and strategic responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike in-house roles, this agency position offers exposure to a wide range of clients and industries
• Agency experience provides valuable insights into client relationships and project management
• This role offers opportunities for growth and leadership, whereas similar in-house positions may have limited advancement potential

ASSUMPTION: Candidates with agency experience may find this role more challenging but ultimately more rewarding than similar in-house positions.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new hotel opening
• Creating engaging content for a restaurant's grand reopening
• Launching a successful influencer marketing campaign for a CPG brand
• Managing a crisis communication plan for a hospitality client
• Designing and executing a social media campaign for a travel destination

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges faced by the Social Media Content Creator role.

❓ Key Questions to Ask During Interview

• How does the agency support the growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the agency approach collaboration and teamwork, both internally and with clients?
• What are the most rewarding aspects of working at bread & Butter, according to current employees?
• How does the agency measure the success of its social media campaigns, and what metrics are most important?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or samples of your work, demonstrating your ability to create engaging social media content
• Research the company and its clients to show your enthusiasm and understanding of the industry
• Prepare for behavioral interview questions that focus on your experience and problem-solving skills
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.