Social Media Content Creator

📌 Core Information

🔹 Job Title: Social Media Content Creator

🔹 Company: Toyota of Boerne

🔹 Location: Boerne, TX

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging short-form video content for various social media platforms
• Capturing behind-the-scenes moments and team spotlights at the dealership
• Collaborating with different teams to showcase the brand and align content with store goals
• Staying up-to-date with social media trends and evolving content strategy accordingly

ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent editing and visual storytelling skills. The ideal candidate will be a self-starter with strong organizational skills and the ability to meet tight deadlines.

📋 Key Responsibilities

✅ Create original, engaging short-form content for TikTok, Instagram Reels, Facebook, and YouTube Shorts that highlights the dealership's team, culture, inventory, promotions, and events

✅ Own the brand voice by making Toyota of Boerne feel like a lifestyle through storytelling and creative visuals

✅ Film behind-the-scenes moments, team spotlights, customer deliveries, walkarounds, and live events

✅ Plan, schedule, and manage a content calendar that aligns with store goals, seasonal campaigns, and promotions

✅ Stay on trend by being the go-to for what’s hot on social – trending audio, viral formats, and emerging styles

✅ Collaborate with sales, service, and leadership teams to showcase the real people behind the brand

✅ Monitor performance and engagement to evolve the content strategy and increase reach

ASSUMPTION: The successful candidate will have a strong portfolio of short-form video content and proficiency in editing tools like CapCut or Adobe Premiere Pro. They will also possess excellent organizational skills and the ability to meet tight deadlines.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: 0-2 years of experience in content creation, social media, or a related field

Required Skills:

• Strong portfolio or examples of short-form video content
• Proficiency in tools like CapCut or Adobe Premiere Pro
• Excellent editing, visual storytelling, and on-camera instincts
• Confidence filming in a busy, live environment
• Self-starter mindset with strong organizational skills and the ability to meet tight deadlines
• A collaborative attitude and the hunger to help a fast-growing store stand out online

Preferred Skills:

• Experience working in a dealership or automotive environment
• Familiarity with the Toyota brand

ASSUMPTION: While a degree in marketing, communications, or a related field may be helpful, it is not required for this role. The ideal candidate will have a strong portfolio of creative work and a passion for storytelling.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (Based on industry standards for entry-level marketing and communications roles in the Boerne, TX area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on vehicle purchases
• Opportunities for career growth and advancement within the Vaughan Automotive Group

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event coverage as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing and communications roles in the Boerne, TX area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 51-200 employees

Founded: 1989 (as part of the Vaughan Automotive Group)

Company Description:

• Toyota of Boerne is a family-owned and operated dealership with over 30 years of experience in the automotive business
• As a flagship store in the award-winning Vaughan Automotive Group, Toyota of Boerne has received numerous awards for its commitment to guest satisfaction, community connection, and operational excellence
• The dealership offers a wide range of new and pre-owned vehicles, as well as exceptional customer service and support

Company Specialties:

• #1 Tundra Dealer in Central and South Texas
• Presidents Awards Winner
• Best Customer Service-Explore Magazine
• and Award Winning Lola's Unique Boutique

Company Website: www.toyotaofboerne.com

ASSUMPTION: Toyota of Boerne is a well-established dealership with a strong reputation for customer service and community involvement. The dealership is part of the larger Vaughan Automotive Group, which operates multiple dealerships in the Texas Hill Country and San Antonio areas.

📊 Role Analysis

Career Level: Entry-level

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Sales, Service, and Leadership teams

Work Arrangement: On-site, full-time

Growth Opportunities:

• As the dealership continues to grow, there may be opportunities for the Social Media Content Creator to take on additional responsibilities or move into a management role
• The Vaughan Automotive Group offers opportunities for career growth and advancement within the organization

ASSUMPTION: This role offers the opportunity for the successful candidate to grow with the dealership and make a significant impact on its digital presence and brand identity.

🌍 Location & Work Environment

Office Type: Dealership showroom and service center

Office Location(s): 31205 Interstate 10 Frontage Road, Boerne, TX 78006, US

Geographic Context:

• Boerne is a city of approximately 21,000 people located in the Texas Hill Country, about 30 miles northwest of San Antonio
• The dealership is conveniently located on Interstate 10, just minutes from La Cantera Mall and The Rim
• The Texas Hill Country offers a unique blend of small-town charm and big-city amenities, with plenty of outdoor recreation and cultural attractions nearby

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event coverage as needed)

ASSUMPTION: The work environment at Toyota of Boerne is fast-paced and dynamic, with a strong emphasis on teamwork and collaboration. The dealership's location in the Texas Hill Country offers a unique blend of small-town charm and big-city amenities, making it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Submit your application and portfolio through the provided link
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and other team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Portfolio and work samples
• Interview questions focused on creativity, storytelling, and social media trends
• Problem-solving and adaptability
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in content creation, social media, or a related field
• Include a link to your portfolio or examples of your work in your application
• Prepare for interview questions that focus on your creative process, storytelling techniques, and understanding of social media trends
• Research Toyota of Boerne and the Vaughan Automotive Group to demonstrate your interest in and understanding of the company and its values

ATS Keywords: Social Media, Content Creation, Video Editing, Storytelling, Visual Storytelling, Collaboration, Trend Awareness, Organizational Skills, Self-Starter, On-Camera Skills

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the dealership. The dealership is looking for a creative and dynamic individual who can help shape its digital presence and brand identity.

🛠️ Tools & Technologies

• CapCut or Adobe Premiere Pro
• Social media platforms (TikTok, Instagram, Facebook, YouTube)
• Content calendar and project management tools (e.g., Hootsuite, Buffer, Trello)

ASSUMPTION: The successful candidate will be proficient in using editing tools like CapCut or Adobe Premiere Pro, as well as social media platforms and content calendar tools. Familiarity with additional tools and technologies may be helpful but is not required.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Continuous Improvement

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Adaptable and problem-solving focused

Self-Assessment Questions:

• How do you stay up-to-date with social media trends and emerging formats?
• Can you provide an example of a time when you had to create engaging content on a tight deadline?
• How do you approach collaborating with different teams to showcase a brand or product?

ASSUMPTION: Toyota of Boerne is looking for a candidate who is a strong cultural fit for the dealership and its values. The ideal candidate will be collaborative, adaptable, and committed to continuous improvement.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and platforms
• Managing multiple projects and deadlines simultaneously
• Filming and editing content in a busy, live environment
• Adapting to the unique culture and dynamics of a dealership environment

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strong organizational skills, adaptability, and creativity.

📈 Similar Roles Comparison

• This role is similar to a Social Media Coordinator or Content Creator position, but with a focus on the automotive industry and dealership environment
• Compared to other content creation roles, this position offers the opportunity to work in a fast-paced, dynamic environment with a strong emphasis on teamwork and collaboration
• Career paths for this role may include advancement to a Marketing Manager or similar leadership position within the dealership or the broader Vaughan Automotive Group

ASSUMPTION: While this role shares similarities with other content creation positions, it offers unique opportunities and challenges specific to the automotive industry and dealership environment.

📝 Sample Projects

• Creating a TikTok series showcasing the dealership's inventory and promotions
• Producing a behind-the-scenes documentary of a major dealership event or community initiative
• Developing a social media campaign to highlight the dealership's customer service and community involvement

ASSUMPTION: These sample projects are intended to provide a sense of the types of content and campaigns the successful candidate may be expected to create in this role. The actual projects and initiatives will be determined by the dealership's marketing and leadership teams.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Toyota of Boerne?
• What are the biggest challenges facing the dealership's social media presence, and how can this role help address them?
• How does the dealership support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the dealership measure the success of its social media campaigns and content?

ASSUMPTION: These interview questions are intended to help the candidate better understand the role, the dealership, and its marketing strategy. The actual interview questions may vary depending on the candidate and the interview format.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application and portfolio through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in content creation, social media, or a related field
• Prepare for interview questions that focus on your creativity, storytelling, and understanding of social media trends
• Research Toyota of Boerne and the Vaughan Automotive Group to demonstrate your interest in and understanding of the company and its values
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.