Social Media Content Creator (CHS)

📌 Core Information

🔹 Job Title: Social Media Content Creator (CHS)

🔹 Company: bread & Butter PR

🔹 Location: Charleston, SC

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Hybrid (Office-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Overseeing digital client needs through visual content strategy and creation
• Leading account teams and ensuring high standards
• Actively participating in creating engaging content that aligns with client objectives
• Collaborating with creative and digital team members
• Mentoring team members and providing resources and solutions

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on client communication and team leadership.

📋 Key Responsibilities

✅ Develop and execute comprehensive visual content strategies for clients

✅ Lead account teams, ensuring seamless communication and surpassing client expectations

✅ Oversee content strategy and execution, from photoshoots to visual aesthetics to monthly content calendars

✅ Serve as the final gatekeeper for visual content and social media content calendars, ensuring alignment with client goals and maintaining expected quality

✅ Actively participate in devising high-quality content that resonates with client perspectives and fosters virality

✅ Translate client objectives into actionable tasks for the team, ensuring efficiency and goal attainment

ASSUMPTION: This role involves a mix of creative, strategic, and managerial tasks, with a strong emphasis on client communication and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5+ years of hospitality and/or travel social media and content creation experience, preferably with an agency

Required Skills:

• Proficient in various platforms for campaign management, such as Adobe Creative Cloud, Asana, Box, Dropbox, Pixieset, Later.com, CapCut, and Canva
• Experience running multiple hotel, restaurant, food & beverage brands campaigns across Instagram, Instagram Story, Facebook, Twitter, and TikTok organic social
• Ability to shoot high-quality social media content (photos and videos) for hotel, restaurant, and CPG brands
• Understanding of lighting, composition, and editing for social media
• Passion for cultivating relationships within the food and hospitality community
• Appreciation for crafting the client story through social media partnerships, clever social aesthetics, and key messaging
• Media junkie with pop culture acumen
• Ability to be a sounding board and resource for team members and clients regarding social media goals and trends within the greater media landscape
• Love of a fast-paced environment and satisfaction from a busy yet productive day

Preferred Skills:

• Experience with media relations or public relations
• Familiarity with SEO and content marketing strategies

ASSUMPTION: Candidates should have a strong background in social media content creation, with a focus on hospitality and travel industries, and be comfortable leading teams and managing client relationships.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year, based on years of relevant experience

Benefits:

• Generous paid time off
• Paid sick/personal time
• Birthday off
• Endless summer Fridays (half-days year-round)
• Flexible, hybrid schedule
• Medical and dental + dependents
• Extended benefits (vision, life, disability, EAP)
• Generous maternity and family planning leave
• Holiday week in December
• 3% contribution to 401k regardless of participation
• Cell phone reimbursement
• New business bonuses
• Employee referral bonus
• Dogs welcome
• Weekly Wine Wednesdays
• Robust training program
• Mentorship program
• Local love (yearly giveback initiative)

Working Hours: Standard office hours with flexibility for project demands

ASSUMPTION: The salary range is competitive for the industry and location, with a comprehensive benefits package to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: Small (11-50 employees) - A close-knit team with ample opportunities for growth and collaboration

Founded: 2007 - A well-established agency with a strong reputation in the industry

Company Description:

• Full-service communications agency specializing in food, drink, and travel
• Collaborative group of dreamers and do-ers with intimate local knowledge and an extensive national network
• Focus on crafting clever and multidisciplinary communications campaigns tailored to clients' unique needs

Company Specialties:

• Public Relations
• Social Media
• Hospitality
• Digital Marketing
• Web Design
• Influencer Marketing
• Brand Identity
• Creative Services
• Hotels
• Restaurants
• CPG
• Chefs
• Travel

Company Website: www.welovebreadandbutter.com

ASSUMPTION: bread & Butter PR is a well-established, full-service communications agency with a strong focus on the food, drink, and travel industries. Their collaborative and creative approach sets them apart in the industry.

📊 Role Analysis

Career Level: Mid-Level - This role offers opportunities for growth and leadership within the company

Reporting Structure: The Social Media Content Creator will report directly to the Creative Director and work closely with account teams

Work Arrangement: Hybrid - A mix of office-based and remote work, with flexibility for project demands

Growth Opportunities:

• Potential to advance to a senior role or management position within the creative team
• Chance to expand skills and expertise in digital marketing, public relations, and creative services
• Opportunities to work with a diverse range of clients across the hospitality, travel, and food industries

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid - A mix of on-site and remote work, with a focus on collaboration and team-building

Office Location(s): 87 South Market St, Suite C, Charleston, SC 29401, US

Geographic Context:

• Charleston, SC - A historic city known for its vibrant food and beverage scene, rich cultural heritage, and beautiful coastal landscapes
• Southeastern United States - A region with a strong focus on hospitality, tourism, and culinary arts
• United States - A country with a diverse range of industries and a strong demand for communications and marketing services

Work Schedule: Standard office hours with flexibility for project demands and client needs

ASSUMPTION: The hybrid work arrangement and Charleston location offer a unique blend of collaboration, creativity, and work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the Creative Director and a member of the creative team
• Final interview with the CEO or another senior leader
• Background check and offer

Key Assessment Areas:

• Creativity and strategic thinking
• Client communication and management skills
• Team leadership and collaboration
• Technical proficiency in social media content creation and management tools
• Industry knowledge and passion for hospitality, travel, and food

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio or examples of your social media content creation work
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving, communication, and leadership skills
• Research the company and its clients to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Social Media Content Creator, Hospitality, Travel, Food, Digital Marketing, Public Relations, Creative Services, Team Leadership, Client Management, Adobe Creative Cloud, Asana, Canva, Instagram, TikTok, Facebook, Twitter

ASSUMPTION: The interview process will focus on assessing the candidate's creative and strategic thinking, client communication skills, and team leadership abilities, with a strong emphasis on industry knowledge and passion for the role.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Asana
• Box
• Dropbox
• Pixieset
• Later.com
• CapCut
• Canva
• Instagram
• TikTok
• Facebook
• Twitter

ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role, as they are integral to the day-to-day responsibilities of the Social Media Content Creator.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Passion
• Expertise

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Results-driven and accountable
• Adaptable and flexible
• Passionate about the food, drink, and travel industries

Self-Assessment Questions:

• How do you approach collaboration and teamwork in a creative environment?
• Can you provide an example of a time when you had to adapt your creative vision to meet client objectives or project constraints?
• How do you stay up-to-date with industry trends and best practices in social media content creation?

ASSUMPTION: A strong cultural fit for this role involves a collaborative, creative, and adaptable work style, with a deep passion for the food, drink, and travel industries.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the fast-paced nature of social media trends and algorithms, necessitating continuous learning and adaptation
• Balancing creative and strategic responsibilities, which may require prioritization and time management skills
• Working with a diverse range of clients, each with unique brand voices and objectives, demanding strong communication and adaptability

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and solutions-oriented approach to succeed.

📈 Similar Roles Comparison

• Social Media Manager - Focuses more on strategy and analytics, with less emphasis on content creation
• Content Strategist - Emphasizes overall content strategy and planning, rather than day-to-day content creation
• Digital Marketing Specialist - Covers a broader range of digital marketing channels and tactics, rather than focusing solely on social media content creation

ASSUMPTION: While these roles share some similarities with the Social Media Content Creator role, each has a unique focus and set of responsibilities.

📝 Sample Projects

• Developing a comprehensive social media content strategy for a new hotel opening, including pre-opening teaser campaigns and grand opening events
• Creating engaging content for a restaurant's social media channels, showcasing their unique menu items, ambiance, and customer experiences
• Managing a CPG brand's social media presence, including product launches, seasonal campaigns, and user-generated content initiatives

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and client types that a Social Media Content Creator may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative department?
• How does the agency support the professional development and growth of its employees?
• What are the most challenging aspects of working with clients in the hospitality and travel industries, and how does the agency address these challenges?
• How does the agency measure the success of its social media content campaigns, and what key performance indicators (KPIs) do they track?
• What opportunities are there for growth and advancement within the creative team?

ASSUMPTION: These questions will help you gain a deeper understanding of the company culture, team dynamics, and growth opportunities within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your social media content creation work to showcase during the interview process
• Research the company and its clients to demonstrate your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.