📌 Core Information
🔹 Job Title: Social Media Content Creator (Contract)
🔹 Company: Sia
🔹 Location: New York, NY
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (20-30 hours per week, may vary)
🚀 Job Overview
Key aspects of this role include:
- Creating native-first content for various social media platforms
- Collaborating with cross-functional teams to achieve campaign goals
- Managing content performance through analytics
- Staying ahead of trends and infusing client campaigns with emerging platform trends
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Create original, high-quality video, static, and motion graphics content designed for platforms like LinkedIn, Instagram, and TikTok
✅ Film and edit social-first video using your phone and suite of tools with agency-level polish
✅ Think and execute strategically, translating brand strategy and voice into content that feels relevant and engaging
✅ Collaborate with strategists, designers, and account leads to ensure content ladders back to overarching campaign goals
✅ Manage content performance, using analytics to assess and optimize content performance
ASSUMPTION: This role requires strong creative instincts, attention to detail, and the ability to work quickly under tight deadlines.
🎯 Required Qualifications
Education: Not specified
Experience: 2-4 years of hands-on content creation experience within an advertising agency or in-house brand team
Required Skills:
- Proficient in content creation tools such as Adobe Creative Cloud, Canva, and CapCut
- Strong communication skills and an eye for detail
- Ability to concept, film, and edit engaging short-form video content independently
- Understanding of platform nuances and audience behaviors across TikTok, Instagram, LinkedIn, and beyond
Preferred Skills:
- Experience working on campaigns in industries like finance, healthcare, energy, or tech
- Skills in visual design, motion graphics, or generative AI tools
- A strong POV on what makes content effective and the metrics to back it up
ASSUMPTION: A portfolio of video and visual content that spans both consumer and B2B work is required to showcase the candidate's creative instincts and brand alignment.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (pro-rated for contract position)
Benefits:
- Overtime Eligibility
- Statutory Time Off – Sick
- Medical, Dental, Vision: Eligible for Purchase Option
- 401(k) Participation: Eligible after one month of employment, no matching
Working Hours: 20-30 hours per week, may vary
ASSUMPTION: The salary range is estimated based on industry standards for a contract position with similar responsibilities and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Sia is a next-generation, global management consulting group, born digital, augmented by data, enhanced by creativity, and driven by responsibility.
- Their strategy and management capabilities are augmented by data science, enhanced by creativity, and driven by responsibility.
- Sia Experience is the marketing and creative pillar of Sia, thriving at the intersection of strategy, consulting, and marketing communications.
Company Specialties:
- Banking
- Energy & Environment
- HR & Transformation
- Manufacturing
- Telecommunications
- Actuarial Sciences
- Government
- CIO Advisory
- Data Science
- Insurance
- Transportation & Logistics
- Marketing & Customer Experience
- Digital Transformation
- Change Management
- Procurement & Sourcing
- Corporate Strategy
- Operational Excellence
- Healthcare
- Generative AI
- and Digital & Design
Company Website: http://www.sia-partners.com
ASSUMPTION: Sia is a global consulting firm with a strong focus on data-driven strategy and creative problem-solving.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Project Specialist (Non-Exempt Contractor) at Sia Experience.
Work Arrangement: Hybrid, with 20-30 hours per week, may vary
Growth Opportunities:
- Potential to work on a variety of campaigns across different industries
- Opportunity to learn and collaborate with experienced strategists, designers, and account leads
- Possibility to transition to a full-time role based on performance and company needs
ASSUMPTION: This role offers opportunities for professional growth and development within the creative and consulting fields.
🌍 Location & Work Environment
Office Type: Hybrid (48 Wall Street, New York, NY)
Office Location(s): New York, NY
Geographic Context:
- New York City is a major global hub for finance, media, and technology industries
- The office is located in the Financial District, close to various public transportation options
- The city offers a diverse range of cultural, entertainment, and culinary experiences
Work Schedule: 20-30 hours per week, may vary
ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the project lead or director
- Background check and onboarding
Key Assessment Areas:
- Portfolio review and creative assessment
- Platform-specific content strategy and execution
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Showcase your understanding of the client's brand voice and platform-specific content trends
- Prepare examples of your work that demonstrate your ability to create engaging, on-brand content for various industries
- Be ready to discuss your creative process and how you approach content strategy
ATS Keywords: Social Media Content Creator, Content Creation, Video Editing, Adobe Creative Cloud, Canva, CapCut, TikTok, Instagram, LinkedIn, Brand Strategy, Analytics, Collaboration, Marketing Communications
ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, industry knowledge, and cultural fit within the Sia Experience team.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Premiere, After Effects, Illustrator, Photoshop)
- Canva
- CapCut
- Keynote or PowerPoint
- Midjourney, Figma, or experience with 3D/AI design tools (bonus)
ASSUMPTION: Proficiency in these tools is required to create high-quality, platform-native content efficiently and effectively.
👔 Cultural Fit Considerations
Company Values:
- Optimism as a force multiplier
- Data-driven strategy and creative problem-solving
- Collaboration and cross-functional teamwork
- Continuous learning and improvement
Work Style:
- Agile and adaptable, with a focus on delivering results
- Collaborative and inclusive, with a focus on team success
- Creative and innovative, with a focus on pushing boundaries
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with emerging platform trends and audience behaviors?
- Can you provide an example of a time when you created engaging, on-brand content for a regulated industry?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Sia values candidates who are optimistic, data-driven, collaborative, and continuously learning.
⚠️ Potential Challenges
- Managing content performance and analytics for multiple platforms and clients
- Balancing creative freedom with brand guidelines and regulatory compliance
- Adapting to the fast-paced nature of social media trends and client needs
- Collaborating effectively with remote or hybrid teams
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on creating content for highly regulated industries, requiring a strong understanding of brand strategy and compliance
- Industry-specific context: The role requires experience working with clients in industries such as finance, healthcare, energy, or tech
- Career path comparison: This role offers opportunities for professional growth and development within the creative and consulting fields, with potential to transition to a full-time role based on performance and company needs
ASSUMPTION: This role offers unique challenges and growth opportunities compared to similar positions in the industry.
📝 Sample Projects
- Creating a TikTok campaign for a financial services client, showcasing their unique value proposition while adhering to regulatory guidelines
- Developing a LinkedIn content strategy for a healthcare brand, focusing on thought leadership and industry insights
- Designing an Instagram feed for a consumer product launch, highlighting the brand's personality and storytelling
ASSUMPTION: These sample projects demonstrate the candidate's ability to create engaging, on-brand content for various industries and platforms.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for a recent social media campaign you worked on?
- How do you approach collaboration and communication with cross-functional teams, especially when working remotely?
- Can you provide an example of a time when you had to adapt your content strategy due to changing platform trends or client needs?
- How do you ensure that your content is compliant with regulatory guidelines while still being engaging and on-brand?
- What opportunities do you see for professional growth and development within this role?
ASSUMPTION: These questions will help the candidate assess the role's fit with their skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the client's brand voice and platform-specific content trends
- If applicable, prepare examples of your work that showcase your ability to create engaging, on-brand content for various industries
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
