📌 Core Information
🔹 Job Title: Social Media Content Creator (Contract)
🔹 Company: Sia
🔹 Location: New York, NY
🔹 Job Type: Contract
🔹 Category: Marketing & Creative
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating native-first content for social media platforms
- Collaborating with teams to ensure content aligns with campaign goals
- Managing content performance through analytics
- Staying ahead of trends and infusing client campaigns with emerging platform trends
ASSUMPTION: This role requires a strong understanding of social media platforms, their nuances, and audience behaviors. The ideal candidate will have experience working with regulated industries and be comfortable navigating complex brand voices.
📋 Key Responsibilities
✅ Create native-first content: Produce original, high-quality video, static, and motion graphics content designed for platforms like LinkedIn, Instagram, and TikTok
✅ Capture and edit on the fly: Film and edit social-first video using your phone and suite of tools with agency-level polish
✅ Think and execute strategically: Translate brand strategy and voice into content that feels relevant and engaging
✅ Stay ahead of trends: Infuse client campaigns with emerging platform trends, adapting formats like memes, POVs, green screens, and creator-style content
✅ Collaborate across teams: Partner with strategists, designers, and account leads to ensure content ladders back to overarching campaign goals
✅ Manage content performance: Use analytics to assess and optimize content performance
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their ability to create engaging, on-brand content across various platforms and industries.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of hands-on content creation experience within an advertising agency or in-house brand team
Required Skills:
- Proficient in content creation tools such as Adobe Creative Cloud, Canva, and CapCut
- Strong understanding of platform nuances and audience behaviors across TikTok, Instagram, LinkedIn, and beyond
- Creative agility and ability to work across various industries and brands
- Strong communication skills, attention to detail, and ability to work quickly under tight deadlines
Preferred Skills:
- Experience working on campaigns in industries like finance, healthcare, energy, or tech
- Strong POV on what makes content effective and the metrics to back it up
- Skills in visual design, motion graphics, or generative AI tools
ASSUMPTION: Candidates with a diverse portfolio showcasing their ability to create engaging, on-brand content across various platforms and industries will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80-$90/hour (based on industry standards for contract roles in New York City)
Benefits:
- Overtime Eligibility
- Statutory Time Off – Sick
- Medical, Dental, Vision: Eligible for Purchase Option
- 401(k) Participation: Eligible after one month of employment, no matching
Working Hours: 20-30 hours per week, may vary
ASSUMPTION: The salary range provided is an estimate based on industry standards for contract roles in New York City. The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Sia is a next-generation, global management consulting group
- Born digital, augmented by data, enhanced by creativity, and driven by responsibility
- Partners with clients to resolve challenges and capitalize on opportunities
Company Specialties:
- Banking
- Energy & Environment
- HR & Transformation
- Manufacturing
- Telecommunications
- Actuarial Sciences
- Government
- CIO Advisory
- Data Science
- Insurance
- Transportation & Logistics
- Marketing & Customer Experience
- Digital Transformation
- Change Management
- Procurement & Sourcing
- Corporate Strategy
- Operational Excellence
- Healthcare
- Generative AI
- and Digital & Design
Company Website: http://www.sia-partners.com
ASSUMPTION: Sia is a global consulting firm with a strong focus on digital transformation and data-driven insights. Their expertise spans various industries, making them an attractive option for candidates seeking diverse project experience.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Project Specialist (Non-Exempt Contractor) position within Sia Experience, the marketing and creative agency within Sia.
Work Arrangement: Hybrid, with an expected duration of 3 months and 20-30 hours per week
Growth Opportunities:
- Potential for long-term contract extensions based on performance
- Opportunities to work on diverse projects across various industries
- Possibility to transition to a full-time role within the agency
ASSUMPTION: This role offers candidates the opportunity to gain experience working with a global consulting firm and expand their portfolio with diverse project experience.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office located at 48 Wall Street, New York, NY 10043
Office Location(s): New York, NY
Geographic Context:
- New York City is a major global hub for finance, media, and technology
- Offers a vibrant cultural scene, diverse neighborhoods, and numerous networking opportunities
- Has a high cost of living compared to other U.S. cities
Work Schedule: Flexible, with the ability to work remotely for part of the week
ASSUMPTION: The hybrid work arrangement allows candidates to balance working from home with in-person collaboration and learning opportunities within the agency's New York City office.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Portfolio and case study presentation (if applicable)
- Final decision and offer
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio and case study presentation (if applicable)
- Communication and collaboration skills
- Understanding of social media platforms and audience behaviors
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your interest in the position and how your background makes you a strong fit
- If applicable, include samples or links to your video and visual content portfolio
- Follow up with the hiring manager after your interview to express your enthusiasm for the role
ATS Keywords: Social Media Content Creator, Content Creation, Video Editing, Adobe Creative Cloud, Canva, CapCut, TikTok, Instagram, LinkedIn, Brand Strategy, Analytics, Collaboration
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant experience and skills, and be prepared to discuss their portfolio and case studies during the interview process.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Premiere, After Effects, Illustrator, Photoshop)
- Canva
- CapCut
- Keynote or PowerPoint
- Bonus: Midjourney, Figma, or experience with 3D/AI design tools
ASSUMPTION: Proficiency in content creation tools such as Adobe Creative Cloud, Canva, and CapCut is required for this role. Familiarity with emerging tools like Midjourney and Figma is a plus.
👔 Cultural Fit Considerations
Company Values:
- Optimism
- Responsibility
- Creativity
- Data-driven
Work Style:
- Collaborative
- Agile
- Data-informed
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where data and creativity drive decision-making?
- Are you comfortable working with regulated industries and navigating complex brand voices?
- Do you have a strong portfolio showcasing your ability to create engaging, on-brand content across various platforms and industries?
ASSUMPTION: Candidates who align with Sia's values and work style, and have a strong portfolio showcasing their ability to create engaging, on-brand content across various platforms and industries, will be highly competitive for this role.
⚠️ Potential Challenges
- Working with highly regulated industries may require additional compliance considerations
- Managing content performance and analytics may require additional time and resources
- Balancing remote work and in-person collaboration may present communication and time management challenges
- The high cost of living in New York City may be a barrier for some candidates
ASSUMPTION: Applicants should be prepared to navigate potential challenges related to working with regulated industries, managing content performance, and balancing remote work with in-person collaboration.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on creating content for highly regulated industries and the requirement to navigate complex brand voices
- Sia's global presence and expertise across various industries set it apart from other consulting firms
- This role offers candidates the opportunity to gain experience working with a global consulting firm and expand their portfolio with diverse project experience
ASSUMPTION: Applicants should consider the unique aspects of this role, such as working with regulated industries and Sia's global presence, when comparing it to similar positions.
📝 Sample Projects
- Creating a TikTok campaign for a financial services client, showcasing their innovative products and services while maintaining compliance with industry regulations
- Developing a LinkedIn content strategy for a healthcare client, highlighting their thought leadership and expertise in the industry while adhering to strict content guidelines
- Producing a series of Instagram Reels for a consumer brand, showcasing their products in creative and engaging ways that align with their brand voice and values
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they tailored their content to meet the unique needs and regulations of each industry.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the agency?
- What are the most challenging aspects of working with regulated industries, and how does the agency support its team members in navigating these challenges?
- How does Sia foster a culture of creativity and innovation within its teams?
- What opportunities are there for growth and development within the agency, both in the short and long term?
- How does the agency balance remote work and in-person collaboration to ensure effective communication and team cohesion?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to gain a better understanding of the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your interest in the position and how your background makes you a strong fit
- If applicable, include samples or links to your video and visual content portfolio
- Follow up with the hiring manager after your interview to express your enthusiasm for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
