📌 Core Information
🔹 Job Title: Social Media Content Creator (Contract)
🔹 Company: Sia
🔹 Location: New York, NY
🔹 Job Type: Contract
🔹 Category: Marketing & Creative
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating native-first content for social media platforms
- Capturing and editing video content on the fly
- Thinking and executing strategically to align with brand strategy
- Staying ahead of trends and adapting content formats
- Collaborating across teams to ensure content aligns with campaign goals
- Managing content performance using analytics
ASSUMPTION: This role requires a strong understanding of social media platforms and the ability to create engaging content quickly and efficiently.
📋 Key Responsibilities
✅ Create original, high-quality video, static, and motion graphics content designed for platforms like LinkedIn, Instagram, and TikTok
✅ Film and edit social-first video using your phone and suite of tools with agency-level polish
✅ Translate brand strategy and voice into content that feels relevant and engaging, navigating complex, regulated industries or crafting bold, trend-forward ideas for consumer brands
✅ Infuse client campaigns with emerging platform trends, adapting formats like memes, POVs, green screens, and creator-style content
✅ Partner with strategists, designers, and account leads to ensure content ladders back to overarching campaign goals
✅ Use analytics to assess and optimize content performance
ASSUMPTION: The role involves a high level of creativity and the ability to work independently while collaborating with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-4 years of hands-on content creation experience within an advertising agency or in-house brand team
Required Skills:
- Proficient in content creation tools such as Adobe Creative Cloud, Canva, CapCut, etc.
- Strong understanding of platform nuances and audience behaviors across TikTok, Instagram, LinkedIn, and beyond
- Creative agility and ability to work across B2B, regulated, or consumer verticals
- Strong communication skills, attention to detail, and ability to work quickly under tight deadlines
Preferred Skills:
- Experience working on campaigns in industries like finance, healthcare, energy, or tech
- Strong POV on what makes content effective and the metrics to back it up
- Skills in visual design, motion graphics, or generative AI tools
ASSUMPTION: Candidates should have a strong portfolio showcasing their work across various platforms and industries.
💰 Compensation & Benefits
Salary Range: $80 - $95 per hour (expected compensation for this contract)
Benefits:
- Overtime Eligibility
- Statutory Time Off – Sick
- Medical, Dental, Vision: Eligible for Purchase Option
- 401(k) Participation: Eligible after one month of employment, no matching
Working Hours: 20-30 hours per week, may vary
ASSUMPTION: The salary range is an estimate based on industry standards for contract roles in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Sia is a next-generation, global management consulting group, born digital and augmented by data, enhanced by creativity, and driven by responsibility.
- Their strategy and management capabilities are augmented by data science, enhanced by creativity, and driven by responsibility.
- Sia Experience is the marketing and creative pillar of Sia, thriving at the intersection of strategy, consulting, and marketing communications.
Company Specialties:
- Banking
- Energy & Environment
- HR & Transformation
- Manufacturing
- Telecommunications
- Actuarial Sciences
- Government
- CIO Advisory
- Data Science
- Insurance
- Transportation & Logistics
- Marketing & Customer Experience
- Digital Transformation
- Change Management
- Procurement & Sourcing
- Corporate Strategy
- Operational Excellence
- Healthcare
- Generative AI
- and Digital & Design
Company Website: http://www.sia-partners.com
ASSUMPTION: Sia is a global consulting firm with a strong focus on data-driven and creative solutions for its clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Project Specialist (Non-Exempt Contractor) position.
Work Arrangement: This is a temporary position with an expected duration of 3 months, working 20-30 hours per week, with the possibility of overtime.
Growth Opportunities:
- Potential growth opportunities within the Sia Experience team or other departments within the company
- Chance to work on a variety of projects and gain experience in different industries
- Opportunity to build a strong portfolio and expand professional network
ASSUMPTION: This role offers growth opportunities through exposure to various projects and industries, as well as the chance to work with a diverse team of professionals.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): 48 Wall Street, New York, NY 10043
Geographic Context:
- New York City is a major global hub for finance, media, and technology industries
- The office is located in the Financial District, close to various amenities and public transportation
- The city offers a diverse cultural scene, vibrant nightlife, and numerous entertainment options
Work Schedule: Flexible hours with a focus on meeting project deadlines
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Creativity and strategic thinking
- Technical proficiency in content creation tools
- Understanding of platform nuances and audience behaviors
- Ability to work quickly under tight deadlines
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or links to your work showcasing your content creation skills
- Prepare examples of how you've adapted content to different platforms and industries
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Social media content creation, video editing, content strategy, brand alignment, platform nuances, analytics, collaboration, creativity, agility, marketing communications
ASSUMPTION: The application process may vary depending on the specific needs of the project and the hiring manager's preferences.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Premiere, After Effects, Illustrator, Photoshop)
- Canva
- CapCut
- Keynote or PowerPoint
- Bonus: Midjourney, Figma, or experience with 3D/AI design tools
ASSUMPTION: Proficiency in these tools is required for the role, and candidates should be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Optimism
- Creativity
- Responsibility
- Collaboration
- Expertise
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on delivering high-quality work under tight deadlines
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with tight deadlines and adapting to changing priorities?
- Do you have a strong understanding of social media platforms and audience behaviors?
- Are you able to translate brand strategy into engaging, on-brand content?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong understanding of social media platforms and brand strategy.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the unique requirements and regulations of different industries
- Keeping up with the latest trends and algorithm changes on social media platforms
- Balancing creativity with compliance and brand guidelines
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a keen understanding of the industries and platforms involved.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on creating content for highly regulated industries and the requirement to balance creativity with compliance
- Industry-specific context: The role requires an understanding of the unique regulations and sensitivities of industries such as finance, healthcare, and energy
- Career path comparison: This role can lead to opportunities in content strategy, creative direction, or account management within the marketing and creative agency sector
ASSUMPTION: This role offers unique challenges and opportunities compared to similar positions in the industry.
📝 Sample Projects
- Creating a social media campaign for a financial services company, highlighting their innovative products while adhering to strict compliance guidelines
- Developing a series of engaging, on-brand videos for a healthcare organization, educating patients about a new treatment option while maintaining a positive and approachable tone
- Crafting a set of eye-catching, shareable graphics for an energy company, showcasing their commitment to sustainability and innovation while staying true to their brand identity
ASSUMPTION: These sample projects demonstrate the range of content creation and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- What are the most challenging aspects of creating content for regulated industries, and how does the team approach these challenges?
- How does the company support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30 days?
- How does the company measure the success of its social media campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's expectations for their success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or links to your work showcasing your content creation skills
- Follow up with the hiring manager after the interview to express your interest in the role
- If selected, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
