📌 Core Information
🔹 Job Title: Social Media & Content Creator
🔹 Company: SERVPRO Carmichael/Citrus Heights Roseville/E&W Modesto/Manteca
🔹 Location: Sacramento, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading content production for various platforms
- Managing social media campaigns and digital marketing efforts
- Collaborating with sales, marketing, and operations teams
- Building and maintaining a CRM/database of commercial and residential contacts
ASSUMPTION: This role requires a strong balance of creativity and strategic thinking, with a focus on delivering high-quality content and engaging audiences.
📋 Key Responsibilities
✅ Develop creative concepts, storyboards, and strategies for video and photo campaigns
✅ Manage full-cycle production of content, including planning, shooting, directing, and editing
✅ Produce professional photography and videography for social media, website, and digital advertising
✅ Design marketing assets using Canva, Photoshop, and Illustrator
✅ Organize and maintain a structured library of digital assets
✅ Collaborate with teams to align content with business initiatives and ensure brand consistency
✅ Develop and execute paid and organic social media campaigns across multiple platforms
✅ Plan and manage content calendars and email marketing campaigns
✅ Leverage AI tools to enhance content creation, automate tasks, and optimize distribution
✅ Monitor analytics to refine strategies and improve results
✅ Build and maintain a CRM/database of commercial and residential contacts
✅ Research and source industry-specific prospects
✅ Segment contact lists for targeted marketing
✅ Work closely with sales and marketing teams to engage key contacts with relevant content
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years in content creation, social media marketing, or digital advertising
Required Skills:
- Proficient in videography, photography, editing, and graphic design
- Experienced with CRM/database management and prospect sourcing
- Skilled in digital marketing and paid social media campaigns
- Detail-oriented with a strong sense of design and brand consistency
- Familiar with AI tools to streamline content creation and campaign management
- Organized and capable of managing multiple projects simultaneously
- Sales-aware, understanding how to support pipelines through strategic content
- Data-driven, using performance metrics to optimize creative output
- Problem-solver who can handle on-site production challenges with ease
Preferred Skills:
- Fluency in Spanish (for targeting local Hispanic markets)
- Experience with specific AI tools (e.g., Runway ML, Adobe's AI-powered features)
ASSUMPTION: While not explicitly stated, proficiency in Spanish and experience with AI tools specific to content creation and marketing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (DOE)
Benefits:
- 401(k) matching
- Competitive salary
- Health insurance
- Opportunity for advancement
- Paid time off
Working Hours: Full-time, with flexibility for on-site production and client meetings
ASSUMPTION: The salary range has been estimated based on the job title, location, and experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Restoration services, focusing on commercial and residential properties
Company Size: Medium-sized, with multiple locations across California
Founded: 1967 (as SERVPRO Industries, Inc.)
Company Description:
- SERVPRO is a leading restoration company, dedicated to delivering industry-leading services to commercial and residential clients
- The company specializes in fire and water damage restoration, mold remediation, and other related services
- SERVPRO is known for its fast response times and commitment to customer satisfaction
Company Specialties:
- Fire and water damage restoration
- Mold remediation
- Odor control
- Trauma and biohazard cleanup
Company Website: https://www.servprocitrusheightsroseville.com/
ASSUMPTION: SERVPRO is a well-established company with a strong reputation in the restoration industry, offering opportunities for career growth and advancement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including sales, marketing, and operations
Work Arrangement: On-site, with flexibility for local travel to client locations and on-site production
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Content Creator or Marketing Manager role
- Expanding into other aspects of the business, such as sales or operations
- Gaining experience in a growing industry with ample opportunities for career development
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work culture
Office Location(s): Sacramento, CA (with potential travel to other SERVPRO locations)
Geographic Context:
- Sacramento is the capital of California and the sixth-largest city in the state
- The city offers a diverse range of neighborhoods, cultural attractions, and outdoor recreation opportunities
- Sacramento has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time, with a flexible schedule to accommodate on-site production and client meetings
ASSUMPTION: The on-site work environment at SERVPRO fosters collaboration and creativity, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
Key Assessment Areas:
- Creativity and strategic thinking
- Technical skills in content creation and digital marketing
- Communication and collaboration abilities
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio showcasing your best work in content creation, graphic design, and digital marketing
- Prepare examples of how you've used data-driven insights to optimize content and marketing strategies
ATS Keywords: Content creation, social media marketing, digital marketing, CRM management, graphic design, videography, photography, editing, brand consistency, data-driven, problem-solving
ASSUMPTION: SERVPRO's application process is designed to assess candidates' technical skills, creativity, and cultural fit, with a focus on finding the best fit for the company's marketing team.
🛠️ Tools & Technologies
- Video production and editing: Adobe Premiere Pro, Final Cut Pro, or equivalent
- Photography and photo editing: DSLR or mirrorless cameras, Adobe Photoshop, Lightroom, or equivalent
- Graphic design: Canva, Adobe Illustrator, or equivalent
- Social media management: Hootsuite, Buffer, or equivalent
- CRM/database management: HubSpot, Zoho CRM, or equivalent
- AI tools: Runway ML, Adobe's AI-powered features, or equivalent
ASSUMPTION: SERVPRO uses industry-standard tools and technologies for content creation, digital marketing, and CRM management, with a focus on leveraging AI tools to streamline processes and optimize results.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality workmanship
- Integrity
- Teamwork
- Continuous improvement
Work Style:
- Collaborative and creative
- Data-driven and strategic
- Adaptable and problem-solving-oriented
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you thrive in a collaborative and creative work environment?
- Are you comfortable using data-driven insights to optimize content and marketing strategies?
- Can you adapt to on-site production challenges and problem-solve with ease?
- Do you have a strong sense of design and brand consistency?
ASSUMPTION: SERVPRO values candidates who are creative, strategic, and customer-focused, with a strong sense of teamwork and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to on-site production challenges and unexpected situations
- Working with a diverse range of clients and stakeholders
- Keeping up with industry trends and best practices in content creation and digital marketing
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on content creation and production, in addition to digital marketing and CRM management
- SERVPRO's industry-specific context requires an understanding of restoration services and the unique needs of commercial and residential clients
- Career paths within SERVPRO may include advancement within the marketing department or expansion into other aspects of the business, such as sales or operations
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with ample opportunities for professional growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing a social media campaign to promote SERVPRO's fire damage restoration services, including video content, graphics, and targeted advertising
- Creating a series of blog posts and infographics to educate commercial and residential clients about water damage prevention and mitigation
- Designing and implementing an email marketing campaign to engage existing clients and promote SERVPRO's additional services, such as mold remediation and odor control
ASSUMPTION: These sample projects illustrate the range of responsibilities and creative opportunities available in this role, from content creation and digital marketing to client education and engagement.
❓ Key Questions to Ask During Interview
- How does this role support SERVPRO's overall marketing strategy and business goals?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does SERVPRO foster a collaborative and creative work environment, and what opportunities are there for professional growth and development?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does SERVPRO use data-driven insights to optimize content and marketing strategies, and what tools do they use to collect and analyze data?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of SERVPRO's marketing strategy, culture, and performance metrics, as well as their ability to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best work in content creation, graphic design, and digital marketing
- Prepare examples of how you've used data-driven insights to optimize content and marketing strategies
- Follow up with the HR department one week after submitting your application, inquiring about the status of your application and expressing your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
