📌 Core Information
🔹 Job Title: Social Media Content Creator
🔹 Company: Walz Tetrick Advertising
🔹 Location: Mission, Kansas
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (in office Mon, Wed, Thu; work from anywhere Tue, Fri)
🚀 Job Overview
Key aspects of this role include:
- Creating thumb-stopping, high-quality content quickly and at scale
- Concepting, shooting, editing, and designing content for various social media platforms
- Keeping a pulse on trending formats, sounds, and trends across social platforms
- Collaborating with cross-functional teams and managing multiple projects independently
- Optimizing content based on real-time performance and audience reaction
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to create engaging content that resonates with audiences and drives engagement.
📋 Key Responsibilities
✅ Concept, shoot, edit, design, and deliver social-first content quickly, creating impactful connections with consumers measured by attention metrics
✅ Keep a pulse on trending formats, sounds, and trends across social platforms
✅ Tap into trends quickly, creating reactive content that aligns with brand voice and audience behavior
✅ Film both organic and UGC-style content that feels native to each platform using phone-based shooting, natural lighting, and audio hacks
✅ Cull for insights based on real-time response/reaction to live content on social pages and adapt content based on these learnings
✅ Collaborate with teammates and cross-functional departments on rapid-fire requests and tight turnaround timelines
✅ Attend creative brainstorms, kick-offs, and team meetings, contributing ideas and design strategy formulation
ASSUMPTION: This role requires strong multitasking skills, the ability to work well under pressure, and a keen eye for detail to ensure high-quality content is produced quickly and efficiently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of hands-on professional experience creating content specifically for social media
Required Skills:
- Proficiency in phone-based shooting, natural lighting, and audio hacks
- Expertise in mobile-first editing tools like CapCut, InShot, or Canva
- Proficient in Adobe Suite for editing – Photoshop, Illustrator, After Effects
- Strong communication and collaboration skills
- Ability to manage projects independently and juggle multiple timelines
- Solid understanding of what works (and what doesn’t) on TikTok, Instagram Reels, Facebook, and YouTube Shorts
- Ability to balance creative storytelling with platform performance trends
Preferred Skills:
- Portfolio that includes lo-fi, vertical, social-native content
- Experience working in creator or UGC-style production
- Knowledge of measuring content performance and optimizing creative accordingly
- Active social media presence and regular posting of personal content
ASSUMPTION: Candidates with a strong portfolio showcasing their ability to create engaging, on-trend social media content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for a mid-level social media content creator in Kansas City)
Benefits:
- 401(k) with employer match
- Long-term disability and dental insurance
- Excellent health insurance with 90% of employee premiums covered (option to add spouse and family)
- Generous paid time off, including days to volunteer at a charity of choice
Working Hours: 40 hours per week, with flexible work-from-anywhere options on Tuesdays and Fridays
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Walz Tetrick Advertising is a full-service marketing, creative, and media agency specializing in advertising services, with a focus on helping ambitious brands outsmart their competition.
Company Size: 51-200 employees
Founded: 1967
Company Description:
- Walz Tetrick offers an all-in approach to brand activation, harnessing tools and information to illuminate opportunities for clients
- The agency values innovation, resilience, and a positive work culture, with a strong focus on employee well-being and support
- Walz Tetrick has been recognized as one of the Top 10 Small Businesses by the Greater Kansas City Chamber of Commerce
Company Specialties:
- Marketing
- Advertising
- Media placement
- Digital marketing
- Social media
- Search engine optimization
- Paid search
- Research
- Creative services
- Video production
- Industry-specific expertise in casino and gaming, restaurant and franchise, healthcare, higher education, sports and entertainment, B2B, grocery, and senior living
Company Website: https://www.wtads.com/
ASSUMPTION: Walz Tetrick Advertising is a well-established agency with a strong reputation for delivering results-driven campaigns and a commitment to employee growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Creative Director and works closely with the Social Media team and other cross-functional departments
Work Arrangement: Hybrid (in office Mon, Wed, Thu; work from anywhere Tue, Fri)
Growth Opportunities:
- Potential to advance to a senior or management role within the creative department
- Opportunities to work on diverse campaigns across various industries
- Chance to develop skills in content strategy, team leadership, and client management
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in social media content creation and creative direction.
🌍 Location & Work Environment
Office Type: Creative agency office
Office Location(s): 5201 Johnson Dr, Suite 500, Mission, Kansas 66205, US
Geographic Context:
- Mission, Kansas, is a suburb of Kansas City with a population of approximately 9,500 people
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- Kansas City is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: 40 hours per week, with flexible work-from-anywhere options on Tuesdays and Fridays
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Creative challenge or portfolio review with the Creative Director
- In-person or video interview with the Creative Director and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Portfolio and creative samples
- Understanding of social media trends and platform-specific content
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio or samples of your work showcasing your social media content creation skills
- Prepare examples of how you've adapted content based on real-time performance or audience reaction
- Research Walz Tetrick Advertising and be prepared to discuss why you're a good fit for the company and this role
ATS Keywords: Social media, content creation, video editing, trending formats, mobile-first editing, Adobe Suite, collaboration, project management, engagement metrics, organic content, brand voice, fast-paced environment
ASSUMPTION: The interview process for this role will focus heavily on assessing the candidate's creative skills, understanding of social media trends, and ability to work well within a collaborative team environment.
🛠️ Tools & Technologies
- Phone-based shooting and editing tools (e.g., CapCut, InShot, native platform tools)
- Adobe Suite (Photoshop, Illustrator, After Effects)
- Social media platforms (TikTok, Instagram, Facebook, YouTube)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Candidates should be comfortable using a variety of tools and platforms to create, edit, and publish social media content quickly and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Resilience
- Positive work culture
- Employee well-being and support
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Focused on delivering results-driven campaigns
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with tight deadlines and managing multiple projects simultaneously?
- Do you have a strong understanding of social media trends and the ability to create engaging content that resonates with audiences?
ASSUMPTION: Candidates who are highly adaptable, collaborative, and passionate about creating engaging social media content will be well-suited to the company culture and work environment at Walz Tetrick Advertising.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with rapidly changing social media trends and platform-specific content requirements
- Adapting content based on real-time performance and audience reaction
- Working in a fast-paced, high-volume production environment
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to manage their time and priorities effectively to meet deadlines and maintain a high standard of quality.
📈 Similar Roles Comparison
- Unlike traditional creative roles, this position requires a strong focus on speed and agility, with a greater emphasis on quantity and quick turnaround times
- This role is well-suited to candidates with a strong background in social media content creation and a deep understanding of platform-specific trends and audience behavior
- Career progression in this role may lead to opportunities in creative direction, content strategy, or team leadership within the creative department
ASSUMPTION: This role offers unique opportunities for candidates looking to gain experience in high-speed, high-volume content production and develop their skills in creative direction and strategy.
📝 Sample Projects
- Creating a series of TikTok videos for a restaurant client, showcasing their unique menu items and behind-the-scenes content
- Developing a reactive Instagram Stories campaign for a retail client, capitalizing on a trending hashtag or event to drive engagement and sales
- Producing a series of YouTube Shorts for an educational institution, highlighting student life, campus events, and alumni success stories
ASSUMPTION: These sample projects illustrate the types of content creation and strategy opportunities available in this role, highlighting the importance of adaptability, creativity, and a strong understanding of platform-specific trends and audience behavior.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall creative department and agency structure?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does Walz Tetrick Advertising support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the agency approach measuring the success of social media campaigns, and how can this role contribute to that process?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the agency, and to assess whether the position aligns with their career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or samples of your work showcasing your social media content creation skills
- Prepare examples of how you've adapted content based on real-time performance or audience reaction
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
