Social Media Content Creator (TikTok)

📌 Core Information

🔹 Job Title: Social Media Content Creator (TikTok)

🔹 Company: Penbrothers

🔹 Location: Makati City, Philippines

🔹 Job Type: Contractor

🔹 Category: Marketing & Communications

🔹 Date Posted: July 21, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging TikTok content for a fast-scaling fashion startup
• Collaborating with founders to shape the brand's voice and visual identity
• Developing content plans tailored to the brand's audience
• Shooting and executing content, with the potential to coordinate creators and guests

ASSUMPTION: This role requires a high level of adaptability and proactivity, as the company operates differently from traditional businesses.

📋 Key Responsibilities

✅ Research and develop TikTok content plans tailored for the brand’s audience

✅ Shoot and execute content with the Founders

✅ Coordinate creators, clients, or guests when needed for video appearances

ASSUMPTION: The role may involve additional responsibilities as needed, given the startup's fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 1 year of relevant experience in content creation or social media marketing

Required Skills:

• Proven experience in content creation or social media marketing
• Strong communication skills, both written and verbal
• Collaborative spirit and ability to thrive in founder-led environments
• Initiative, hustle, and drive, aligning with startup culture
• Familiarity with TikTok and other social media platforms

Preferred Skills:

• Experience as a freelancer or business owner
• Video editing skills
• Familiarity with the fashion industry

ASSUMPTION: While not explicitly stated, having a strong online presence and understanding of viral content trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: PHP 25,000 - 35,000 per month (Based on industry standards for entry-level marketing roles in the Philippines)

Benefits:

• Flexible work hours (9:00 AM/10:00 AM to 7:00 PM, Monday to Thursday, Saturday)
• Hybrid work setup (3 days in-office)
• Opportunity to work with a fast-moving, hands-on team

Working Hours: Flexible (9:00 AM/10:00 AM to 7:00 PM, Monday to Thursday, Saturday)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in the Philippines. Actual compensation may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Penbrothers is an HR and remote talent management partner, specializing in connecting talented Filipinos with global opportunities in high-growth startups and dynamic companies.

Company Size: Penbrothers has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Penbrothers was founded in 2014, giving it a solid track record in the industry.

Company Description:

• Penbrothers works with startups and SMEs worldwide, helping them build and scale their teams with talent in the Philippines at a fraction of the cost.
• The company takes care of talent acquisition, employment and onboarding, HR management and payroll, compliance, office space, and remote enablement.
• Penbrothers has several offices in various locations, fostering a diverse and inclusive work environment.

Company Specialties:

• Talent Acquisition
• Employment and Onboarding
• HR Management and Payroll
• Compliance
• Office Space and Remote Enablement

Company Website: http://www.penbrothers.com

ASSUMPTION: Penbrothers' expertise in remote talent management and its mid-sized company structure should provide applicants with a supportive and collaborative work environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals looking to gain experience in social media content creation and marketing.

Reporting Structure: The role reports directly to the founders of the client company, providing ample opportunity for close collaboration and input on the brand's content strategy.

Work Arrangement: The hybrid work arrangement (3 days in-office) offers a balance between remote work flexibility and in-person collaboration.

Growth Opportunities:

• As the client company grows, there may be opportunities for the role to evolve or expand in scope.
• Working closely with founders can provide valuable insights into entrepreneurship and business growth.
• Penbrothers' focus on global opportunities may present international career prospects in the future.

ASSUMPTION: The entry-level nature of this role and the fast-paced startup environment should provide ample opportunities for learning and growth.

🌍 Location & Work Environment

Office Type: The hybrid work arrangement allows for both in-office and remote work, providing a flexible work environment.

Office Location(s): Makati City, Philippines

Geographic Context:

• Makati City is the financial center of the Philippines, offering a vibrant and dynamic work environment.
• The city is known for its bustling business districts, upscale shopping centers, and diverse dining options.
• Makati City is well-connected by public transportation, making it easily accessible from various parts of Metro Manila.

Work Schedule: The flexible work hours (9:00 AM/10:00 AM to 7:00 PM, Monday to Thursday, Saturday) provide a good work-life balance while accommodating the needs of a fast-paced startup environment.

ASSUMPTION: The hybrid work arrangement and flexible work hours should provide applicants with a suitable work-life balance, while the vibrant Makati City environment offers ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the founders
• Background check and onboarding

Key Assessment Areas:

• Content creation and strategy skills
• Communication and collaboration abilities
• Adaptability and proactivity in a fast-paced environment
• Alignment with the company's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in content creation and social media marketing.
• Showcase your understanding of TikTok and other social media platforms, as well as your familiarity with viral content trends.
• Demonstrate your initiative, hustle, and drive in your application materials, emphasizing your fit for the startup culture.

ATS Keywords: TikTok, Content Creation, Social Media Marketing, Startup, Founder-led, Collaboration, Communication, Initiative, Curiosity, Adaptability, Proactivity

ASSUMPTION: The interview process will likely involve assessments of the candidate's content creation skills, as well as their ability to thrive in a fast-paced, founder-led environment.

🛠️ Tools & Technologies

• TikTok
• Other social media platforms (e.g., Instagram, Facebook)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific needs of the client company and the projects undertaken.

👔 Cultural Fit Considerations

Company Values:

• Hustle and drive
• Collaboration and teamwork
• Adaptability and proactivity
• Customer-centric mindset

Work Style:

• Fast-paced and dynamic
• Founder-led and entrepreneurial
• Collaborative and supportive
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do I thrive in fast-paced, founder-led environments?
• Am I proactive and adaptable, with a strong sense of initiative?
• Do I have a collaborative spirit and strong communication skills?
• Am I deeply online and curious about what makes content go viral?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, founder-led environment.

⚠️ Potential Challenges

• The fast-paced nature of the startup environment may require long hours and quick decision-making.
• The role may involve working with a diverse range of creators, clients, or guests, requiring strong communication and coordination skills.
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance.
• The role may require working on weekends or evenings to accommodate the brand's content needs.

ASSUMPTION: Applicants should carefully consider their ability to manage the potential challenges associated with this role, such as the fast-paced environment and the need for flexibility in work hours.

📈 Similar Roles Comparison

• This role differs from traditional social media content creator positions in that it requires close collaboration with founders and the ability to thrive in a founder-led environment.
• The role is unique in its focus on TikTok content creation for a fashion startup, providing applicants with the opportunity to work at the intersection of fashion, content, and community.
• Career paths for this role may include progression into more senior content creation or marketing roles, or even entrepreneurship, given the founder-led nature of the client company.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other social media content creator positions, as well as the potential career growth opportunities it presents.

📝 Sample Projects

• Developing a TikTok content plan tailored to the brand's audience, including video ideas, captions, and hashtags
• Shooting and editing a TikTok video featuring the founders, showcasing the brand's unique aesthetic vision and storytelling approach
• Coordinating a creator or guest appearance for a TikTok video, ensuring a smooth and successful collaboration

ASSUMPTION: The specific projects undertaken in this role will depend on the client company's content needs and the applicant's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the brand's content strategy and how this role fits into it?
• How does the team collaborate and make decisions in this fast-paced environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the growth and development of its employees?
• What are the most challenging aspects of working in this role, and how have previous team members addressed them?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to better understand the role, the team, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in content creation and social media marketing, as well as your familiarity with TikTok and other social media platforms.
• Prepare examples of your previous content creation work, showcasing your creativity, adaptability, and understanding of viral content trends.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.