Social Media Content Creator (Vollzeit)

📌 Core Information

🔹 Job Title: Social Media Content Creator (Full-Time)

🔹 Company: GORNATION GmbH

🔹 Location: Münster, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: On-site with Hybrid Flexibility

🚀 Job Overview

Key aspects of this role include:

• Creating and managing high-quality visual content for GORNATION's social media platforms
• Collaborating with athletes, influencers, and internal teams to create engaging content
• Optimizing content performance to maximize organic reach and community growth
• Working independently and managing projects from start to finish

ASSUMPTION: This role requires a strong understanding of the calisthenics and fitness scene, as well as experience in photography, videography, and social media management.

📋 Key Responsibilities

✅ Create and edit high-quality photo and video content using professional cameras, smartphones, and editing tools

✅ Plan, produce, and manage content for Instagram, TikTok, and YouTube, ensuring a consistent brand voice and aesthetic

✅ Collaborate with athletes, influencers, and internal teams to create engaging content that resonates with the GORNATION community

✅ Optimize content performance by understanding algorithms, trends, and analytics to maximize organic reach and community growth

✅ Write engaging captions and hooks in German and English, maintaining a consistent brand voice and tone

✅ Coordinate with influencers and athletes to ensure their content is featured prominently on GORNATION's channels

✅ Utilize AI tools and automation to streamline workflows and increase efficiency

✅ Organize and manage content calendars, deadlines, and team collaborations to ensure smooth content production

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Relevant education or training in photography, videography, marketing, or a related field

Experience: Proven experience in social media management, content creation, or a related role (0-2 years)

Required Skills:

• Proficient in photography and videography, with experience using professional cameras and editing tools
• Strong understanding of social media trends, algorithms, and analytics
• Excellent writing skills in German and English
• Ability to work independently and manage projects from start to finish
• Strong organizational skills and attention to detail
• Familiarity with AI tools and automation

Preferred Skills:

• Experience with calisthenics, fitness, or a related sport
• Knowledge of the calisthenics and fitness scene
• Experience working with influencers and athletes

ASSUMPTION: Candidates with a strong passion for calisthenics and fitness, as well as relevant experience in photography, videography, and social media management, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €24,000 - €32,000 per year (based on experience level and industry standards for entry to mid-level marketing roles in Münster)

Benefits:

• Top working equipment, including a MacBook and access to professional camera, audio, and lighting equipment
• Fitness membership at the Hall of Sports Münster
• Teamevents and networking opportunities with international calisthenics athletes
• 4-day ticket to the FIBO, the world's largest fitness trade show
• Ergonomic workstations with height-adjustable desks
• Unlimited access to high-quality coffee and filtered water
• Exclusive employee discounts on GORNATION equipment and clothing

Working Hours: Full-time position with flexible hybrid work arrangement, typically working on-site 3 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry to mid-level marketing roles in Münster. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing, focusing on calisthenics and fitness equipment and apparel

Company Size: Small (2-10 employees), offering a close-knit, family-like work environment

Founded: 2015, with a mission to unite calisthenics athletes internationally and promote a healthy, active lifestyle

Company Description:

• GORNATION is an internationally known brand for calisthenics, offering clothing and equipment for bodyweight fitness
• The company was founded in 2015 with the goal of uniting calisthenics athletes internationally and showcasing how to build a strong and healthy body with fun and simplicity
• GORNATION focuses on e-commerce, textilveredelung (textile finishing), online marketing, and social media marketing to reach its target audience

Company Specialties:

• E-Commerce
• Textilveredelung (Textile Finishing)
• Online Marketing
• Calisthenics
• Street Workout
• Fitness
• Sportequipment
• Fitnessequipment
• Fitnesskleidung
• Kleidung
• Sportkleidung
• Social Media Marketing

Company Website: https://www.gornation.com

ASSUMPTION: GORNATION's small size and focus on the calisthenics and fitness community allow for a close-knit, collaborative work environment where employees have the opportunity to make a significant impact on the company's success.

📊 Role Analysis

Career Level: Entry to Mid-Level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with the Product, E-Commerce, and Design teams

Work Arrangement: Hybrid, with a focus on on-site work at the company's office in Münster, with flexible remote work options available after a successful onboarding period

Growth Opportunities:

• Advancement within the marketing department, such as taking on additional responsibilities or moving into a management role
• Expanding skills and knowledge in areas such as content strategy, influencer marketing, or event planning
• Gaining experience working with international athletes and influencers, providing valuable networking opportunities

ASSUMPTION: This role offers significant growth potential for candidates looking to establish or advance their careers in marketing, with a focus on social media management and content creation.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee comfort and well-being

Office Location(s): Hüfferstraße 22, Münster, North Rhine-Westphalia, Germany

Geographic Context:

• Münster is a mid-sized city in the northwest of Germany, known for its vibrant cultural scene, historic architecture, and strong economy
• The city is home to several universities and a diverse range of industries, including technology, healthcare, and retail
• Münster offers a high quality of life, with a wide range of recreational activities, cultural events, and culinary experiences

Work Schedule: Full-time, with flexible hybrid work arrangement, typically working on-site 3 days per week

ASSUMPTION: GORNATION's office in Münster provides a modern, collaborative work environment that fosters creativity and innovation, with easy access to the city's many amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a member of the Product or Design team
• Final interview with the CEO or a member of the executive team

Key Assessment Areas:

• Portfolio and work samples showcasing photography, videography, and social media management skills
• Understanding of the calisthenics and fitness scene, as well as GORNATION's brand and products
• Ability to work independently and manage projects from start to finish
• Strong communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or examples of your work, showcasing your photography, videography, and social media management skills
• Prepare for interview questions that focus on your understanding of the calisthenics and fitness scene, as well as your ability to work independently and manage projects
• Research GORNATION's brand, products, and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: Social Media Management, Content Creation, Photography, Videography, Calisthenics, Fitness, Marketing, Branding, Influencer Marketing, Community Management, AI Tools, Automation

ASSUMPTION: GORNATION's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative work environment.

🛠️ Tools & Technologies

• Professional cameras (e.g., Canon EOS, Sony Alpha)
• Smartphones with high-quality cameras (e.g., iPhone, Samsung Galaxy)
• Editing tools (e.g., Adobe Photoshop, Lightroom, CapCut)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• AI tools and automation (e.g., ChatGPT, Zora, Midjourney, Veo)

ASSUMPTION: GORNATION provides its employees with access to professional equipment and tools to ensure high-quality content creation and efficient workflows.

👔 Cultural Fit Considerations

Company Values:

• Passion for calisthenics and fitness
• Collaboration and teamwork
• Innovation and continuous learning
• Customer focus and excellence

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability
• Close-knit, family-like work environment with a strong sense of camaraderie
• Focus on employee growth and development, with opportunities for advancement and skill-building

Self-Assessment Questions:

• How do you align with GORNATION's passion for calisthenics and fitness, and how does this passion drive your work?
• How comfortable are you working in a fast-paced, collaborative environment, and how do you adapt to change and uncertainty?
• How do you approach continuous learning and skill-building, and how do you apply this to your work as a content creator?

ASSUMPTION: GORNATION's small size and focus on the calisthenics and fitness community allow for a close-knit, collaborative work environment where employees have the opportunity to make a significant impact on the company's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
• Working with a diverse range of stakeholders, including athletes, influencers, and internal teams, requiring strong communication and collaboration skills
• Keeping up with the latest trends and algorithms in social media management, requiring continuous learning and adaptation
• Balancing on-site and remote work, requiring self-motivation and discipline

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication and collaboration, continuous learning and adaptation, and a strong work ethic.

📈 Similar Roles Comparison

• This role differs from other social media management positions in its focus on the calisthenics and fitness industry, as well as its emphasis on photography, videography, and content creation
• GORNATION's small size and close-knit work environment offer a unique opportunity for candidates to make a significant impact on the company's success
• Career paths within GORNATION may include advancement within the marketing department, as well as opportunities to gain experience working with international athletes and influencers

ASSUMPTION: Candidates with a strong passion for calisthenics and fitness, as well as relevant experience in photography, videography, and social media management, will find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Creating and editing a series of photos and videos showcasing GORNATION's latest product line, featuring international calisthenics athletes
• Planning and executing a social media campaign to launch a new collaboration with a popular fitness influencer, including behind-the-scenes content, giveaways, and user-generated content
• Optimizing content performance by analyzing analytics, identifying trends, and adjusting content strategy to maximize organic reach and community growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity for candidates to make a significant impact on GORNATION's social media presence and community growth.

❓ Key Questions to Ask During Interview

• How does GORNATION support the professional development and growth of its employees, particularly within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how can I contribute to these goals?
• How does GORNATION foster a culture of innovation and continuous learning, and how can I contribute to this culture as a content creator?
• What are the key challenges facing GORNATION's social media presence, and how can I help address these challenges in my role?
• How does GORNATION collaborate with international calisthenics athletes and influencers, and what opportunities are there for me to work with these partners?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, as well as their understanding of GORNATION's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, showcasing your photography, videography, and social media management skills
• Research GORNATION's brand, products, and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.