📌 Core Information
🔹 Job Title: Social Media Content Editor
🔹 Company: Bullish
🔹 Location: New York, United States
🔹 Job Type: Full-Time, Hybrid (On-site 3 days/week)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site preferred, hybrid arrangement available
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging social media content for CoinDesk's global crypto community
- Collaborating with cross-functional teams to develop and execute social content strategies
- Monitoring and analyzing performance metrics to optimize results
- Maintaining CoinDesk's brand voice and style across all social media platforms
- Staying current with industry trends and using insights to enhance social content strategies
ASSUMPTION: This role requires a strong understanding of the crypto and blockchain landscape and the ability to communicate effectively with both expert and novice audiences.
📋 Key Responsibilities
✅ Serve as the social voice of CoinDesk, connecting with varied audiences to build brand value
✅ Create and implement engaging content plans across all CoinDesk social channels
✅ Produce high-quality, shareable content (text, visuals, video) that educates, inspires, and connects
✅ Collaborate with marketing, creative, editorial, design, events, multimedia, and analytics teams to shape and execute a cohesive social strategy
✅ Monitor, analyze, and report on performance metrics, identifying opportunities for improvement
✅ Manage relationships with social media and PR agencies to ensure consistent brand tone and voice
✅ Uphold CoinDesk's brand voice and style as a key steward, ensuring consistency and quality in every interaction
✅ Craft engaging narratives and present social content in a way that captivates audiences and drives meaningful action
ASSUMPTION: This role requires strong research, writing, and editing skills, as well as the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred but not mandatory)
Experience: 5+ years of social media content strategy experience in a dynamic, high-growth environment, with a strong preference for experience in the crypto industry
Required Skills:
- Exceptional written and verbal communication skills
- Ability to digest complex concepts into short, engaging content
- Collaborative team player with a positive, proactive attitude
- Deep understanding of the crypto and blockchain landscape
- Strong editing and proofreading capabilities
Preferred Skills:
- Knowledge of financial services and index businesses
- Experience with social media analytics tools
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in social media content strategy and a strong understanding of the crypto industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $150,000 USD per year, plus discretionary annual target bonus and performance incentives/benefits
Benefits:
- Competitive compensation package
- Discretionary annual target bonus
- Performance incentives/benefits
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (on-site 3 days/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically digital assets and crypto
Company Size: 201-500 employees
Founded: 2023 (as Bullish, CoinDesk was founded in 2013 and acquired by Bullish in 2023)
Company Description:
- Bullish is a regulated, digital assets exchange offering market-leading order depth and consistently tight spreads
- CoinDesk is the most trusted media, events, indices, and data company for the global crypto economy
- Bullish acquired CoinDesk in 2023, and CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence
Company Specialties:
- Digital asset exchange
- Crypto media and events
- Crypto indices and data
Company Website: bullish.com
ASSUMPTION: Bullish and CoinDesk are committed to offering competitive compensation and benefits packages to attract and retain top talent.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: Reports to the Director, Media Innovation
Work Arrangement: Hybrid, with a minimum of 3 on-site days per week
Growth Opportunities:
- Potential to grow within the marketing and communications team as the company expands
- Opportunities to work on high-profile projects and events, such as Consensus
- Possibility to transition into a leadership role or specialize in a specific area of interest
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-growing company.
🌍 Location & Work Environment
Office Type: Hybrid, with a minimum of 3 on-site days per week
Office Location(s): New York, United States
Geographic Context:
- New York is a major global financial hub with a vibrant crypto and tech industry
- The office is located in a central and accessible area, with numerous amenities nearby
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Candidates' understanding of the crypto and blockchain landscape
- Candidates' ability to create engaging social media content
- Candidates' communication and collaboration skills
- Candidates' alignment with CoinDesk's brand voice and values
Application Tips:
- Tailor your resume and cover letter to highlight your social media content strategy experience and crypto industry knowledge
- Provide examples of your previous social media content and campaigns
- Demonstrate your understanding of CoinDesk's brand and mission during the interview
ATS Keywords: Social Media Strategy, Content Creation, Copywriting, Editing, Research, Data Analysis, Collaboration, Communication, Brand Management, Trend Analysis, Visual Content Production, Narrative Crafting, Audience Engagement, Proactive Attitude, Digital Marketing, Crypto Knowledge
ASSUMPTION: The interview process will focus on assessing candidates' social media content strategy skills, crypto industry knowledge, and cultural fit with CoinDesk.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, LinkedIn, Facebook, Instagram)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
- Customer focus and excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the crypto and blockchain landscape?
- Do you have a proactive attitude and a commitment to staying current with industry trends?
- Are you comfortable working with a diverse range of teams and stakeholders?
ASSUMPTION: Candidates who align with CoinDesk's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving crypto and blockchain landscape
- Balancing the needs and preferences of a global audience with varying levels of crypto knowledge
- Managing multiple social media platforms and content creation tools simultaneously
- Adapting to the dynamic and sometimes unpredictable nature of the crypto market
ASSUMPTION: These challenges can be overcome with strong research, communication, and adaptability skills.
📈 Similar Roles Comparison
- Social Media Manager - Responsible for overall social media strategy and execution, whereas this role focuses on content creation and curation
- Content Strategist - Focuses on content strategy across all channels, whereas this role is specific to social media content
- Crypto Journalist/Writer - Focuses on creating in-depth, analytical content, whereas this role requires creating concise, engaging content for social media
ASSUMPTION: This role is unique in its focus on social media content strategy within the crypto and blockchain landscape.
📝 Sample Projects
- Creating a social media campaign to announce a major CoinDesk event, such as Consensus
- Developing a series of engaging, educational posts to explain complex crypto concepts to a mainstream audience
- Curating user-generated content and testimonials to showcase CoinDesk's impact on the global crypto community
ASSUMPTION: These sample projects demonstrate the range of content creation and curation responsibilities in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for CoinDesk?
- What are the most pressing challenges facing the social media team currently, and how can this role help address them?
- How does CoinDesk differentiate itself from other crypto and blockchain media outlets, and how does this role contribute to that differentiation?
- What opportunities are there for professional growth and development within this role and the company?
- How does CoinDesk support work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media content strategy experience and crypto industry knowledge
- Prepare examples of your previous social media content and campaigns to showcase during the interview
- Research CoinDesk's brand, mission, and values to demonstrate your alignment with the company during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
