Social Media & Content Executive

ENTERTAINER FZ LLC

Full-time

On-site

Dubai, Dubai, United Arab Emirates

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Social Media & Content Executive

🔹 Company: The ENTERTAINER

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Leading day-to-day content creation, scheduling, publishing, reporting, and community engagement across all social platforms.
Supporting the Social Media Manager and Marketing Managers with content strategies and managing localized content across multiple markets.
Collaborating with local teams to boost priority content and align on paid vs organic strategy.
Coordinating closely with Marketing Managers, Creative and Customer Support teams to ensure consistency in brand voice and messaging across markets and campaigns.
Participating in content briefings, post-shoot planning, and campaign alignment sessions.

ASSUMPTION: This role requires strong storytelling, content editing skills, platform knowledge, and the ability to manage localised content across multiple markets. The ideal candidate will be highly creative, self-motivated, and an excellent communicator.

📋 Key Responsibilities

✅ Content Strategy & Planning

Support the Social Media Manager and Marketing Managers with monthly and campaign-specific social content strategies.
Create and manage monthly content calendars to support merchant offers, promotions, drive redemptions, and achieve campaign objectives.
Research trends, competitor content, and platform updates to inform the content plan.
Align monthly with local Marketing Managers to localise content effectively.

ASSUMPTION: This role involves strategic planning and requires a deep understanding of social media trends, competitor content, and platform updates to create effective content strategies.

✅ Content Creation & Production

Create engaging, shareable content for social platforms, including static posts, carousels, Reels, Stories and TikToks.
Use tools such as Canva, CapCut, InShot, or Adobe Suite to produce and edit content with quick turnaround.
Direct and shoot content when needed (lifestyle, UGC, and merchant footage), visiting merchant outlets and locations when required - support with non-focus markets (e.g. UAE) if needed.
Work with influencers, brand ambassadors and merchants to source and co-create content.
Own end-to-end content management, including briefing designers, overseeing creative approvals, and delivering content for scheduling.
May require travel to focus markets for content creation on a quarterly basis.

ASSUMPTION: This role requires strong creative skills and the ability to manage content production pipelines efficiently.

✅ Publishing & Scheduling

Schedule and publish content for all markets using tools like Hootsuite and Storyly.
Ensure post timing aligns with campaign launches and local market moments.
Coordinate with local teams to boost priority content and align on paid vs organic strategy.

ASSUMPTION: This role involves strategic publishing and scheduling to maximise content engagement and reach.

✅ Community Management

Monitor comments, messages, and mentions across all platforms.
Engage with followers in a timely, brand-appropriate manner.
Escalate and collaborate with Customer Support or Marketing Managers when needed.

ASSUMPTION: This role requires strong community management skills and the ability to handle customer inquiries professionally.

✅ Reporting & Optimisation

Track key performance metrics including engagement, reach, redemptions and shares.
Deliver monthly social media reports with performance insights by market.
Use insights to optimise posting formats, timing and content types.

ASSUMPTION: This role involves data-driven optimisation and requires strong analytical skills to interpret performance metrics.

✅ Collaboration & Communication

Coordinate closely with Marketing Managers, Creative and Customer Support teams.
Ensure consistency in brand voice and messaging across markets and campaigns.
Participate in content briefings, post-shoot planning, and campaign alignment sessions.

ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years of experience in social media content creation.

Required Skills:

Excellent written and spoken English and Arabic.
Proficient in Canva, InShot, CapCut, Photoshop, or similar tools.
Strong understanding of Instagram, TikTok, Meta, and YouTube Shorts.
Basic reporting and analytics experience using Meta Insights, TikTok Analytics, or Hootsuite.
Experience in managing and sourcing influencer or UGC content.
Comfortable working across multiple brands, platforms, and markets.
Comfortable with travel across GCC and internationally.
UAE drivers license.

ASSUMPTION: These qualifications are essential for success in this role and reflect the required skills and experience needed to excel in social media content creation and management.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per annum (industry standard for a mid-level social media executive in Dubai)

Benefits:

Health insurance
Dental insurance
Life insurance
Retirement plan
Performance bonuses
Employee discounts on ENTERTAINER offers

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range and benefits are competitive for the role and reflect industry standards for a mid-level social media executive in Dubai.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 201-500 employees

Founded: 2001

Company Description:

The ENTERTAINER is a leading provider of 2-for-1 offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East.
The company successfully transitioned from a print publication to a data-driven, tech company with the launch of the award-winning ENTERTAINER app in 2013.
The ENTERTAINER offers location-specific products for Dubai, Abu Dhabi, Qatar, Oman, Bahrain, KSA (Riyadh, Jeddah & Eastern Province), Kuwait, Egypt and Singapore - with over 10,000 merchants globally.

Company Specialties:

Marketing Incentives
Customer Loyalty
Employee Loyalty
Customer Retention
Employee Rewards
Customer Experience
Loyalty Programmes
Rewards Programmes
and Buy One Get One Free Offers

Company Website: http://www.theentertainerme.com

ASSUMPTION: The ENTERTAINER is a well-established company in the hospitality industry, offering a wide range of benefits and incentives to its employees and customers.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Social Media Manager and works closely with Marketing Managers across the GCC and Singapore.

Work Arrangement: On-site, with potential travel to focus markets for content creation on a quarterly basis.

Growth Opportunities:

Progression to a Senior Social Media Manager role within 1-2 years, depending on performance.
Potential to work on regional or global projects, expanding the role's scope and impact.
Opportunities to gain experience in content strategy, influencer marketing, and event management.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to progress within the company and gain diverse experience in the marketing field.

🌍 Location & Work Environment

Office Type: Modern, open-plan office in Dubai Marina

Office Location(s): LandMark Group Tower, Dubai Marina, Dubai, UAE PO Box 502202, AE

Geographic Context:

Dubai is a multicultural city with a thriving business hub and a high quality of life.
The Dubai Marina area is a popular residential and commercial district, offering a wide range of amenities and entertainment options.
The office is conveniently located near public transportation and major highways.

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break

ASSUMPTION: The work environment is dynamic, multicultural, and offers a high standard of living, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

Online application submission through the provided link.
Phone or video screening with the HR department.
Face-to-face or video interview with the Social Media Manager and/or Marketing Manager.
Final interview with the Head of Marketing or another senior stakeholder.

Key Assessment Areas:

Candidates' understanding of social media trends and platform-specific content requirements.
Portfolio or examples of previous social media content creation and management experience.
Candidates' ability to think strategically and plan content calendars.
Candidates' communication and collaboration skills, as well as their ability to work effectively with cross-functional teams.

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role.
Prepare a portfolio or examples of your previous social media content creation and management work.
Research the company and its social media presence to demonstrate your understanding of their brand and content strategy.
Prepare questions to ask during the interview to showcase your interest in the role and the company.

ATS Keywords: Social Media, Content Creation, Content Strategy, Community Management, Influencer Marketing, A/B Testing, Analytics, Hootsuite, Storyly, Canva, InShot, CapCut, Adobe Suite, TikTok, Instagram, Meta, YouTube Shorts, UGC, Merchant Offers, Redemptions, Engagement, Reach

ASSUMPTION: The application process is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

Hootsuite
Storyly
Canva
InShot
CapCut
Adobe Suite
TikTok
Instagram
Meta
YouTube Shorts
UGC
Merchant Offers
Redemptions
Engagement
Reach

ASSUMPTION: These tools and technologies are essential for success in this role and reflect the required skills and experience needed to excel in social media content creation and management.

👔 Cultural Fit Considerations

Company Values:

Customer-centric
Innovative
Collaborative
Data-driven
Agile

Work Style:

Fast-paced and dynamic
Creative and strategic
Team-oriented and collaborative
Data-driven and analytical
Adaptable and resilient

Self-Assessment Questions:

Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
Are you an excellent communicator and comfortable working with cross-functional teams?
Do you have a strong understanding of social media trends and platform-specific content requirements?
Are you comfortable managing and sourcing influencer or UGC content?
Do you have a proven track record of creating engaging, shareable content for social media platforms?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure they are a strong cultural fit for the role and the organisation.

⚠️ Potential Challenges

The role may require working on weekends or public holidays to manage content publishing and engagement during peak periods.
The role may involve travel to focus markets for content creation, which can be physically demanding and time-consuming.
The role may require managing multiple brands, platforms, and markets, which can be complex and challenging at times.
The role may involve working with influencers and brand ambassadors, which can be unpredictable and require strong communication and negotiation skills.

ASSUMPTION: These challenges are inherent to the role and require strong time management, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

This role differs from other social media executive roles in its focus on managing localised content across multiple markets and working with influencers and brand ambassadors.
The role requires a strong understanding of regional trends, cultural nuances, and language proficiency to create effective content strategies.
The role offers unique opportunities to gain experience in regional marketing, influencer marketing, and event management.

ASSUMPTION: This role is unique in its focus on managing localised content across multiple markets and offers a rare opportunity to gain diverse experience in the marketing field.

📝 Sample Projects

Creating a social media content calendar for a major brand launch, including static posts, carousels, Reels, Stories, and TikToks.
Managing influencer collaborations and UGC content sourcing for a seasonal campaign, ensuring brand alignment and consistency across platforms.
Analysing social media performance metrics and optimising content formats, timing, and types to improve engagement and reach.

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

Can you describe the typical content calendar for a quarter and how it is managed and optimised?
How does the company approach influencer marketing and UGC content sourcing, and what are the key considerations for success?
Can you provide an example of a successful social media campaign and the key metrics used to measure its performance?
How does the company support the professional development and growth of its social media team members?
What are the key challenges facing the social media team in the coming year, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's approach to social media marketing, and the team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant experience and skills for this role.
Prepare a portfolio or examples of your previous social media content creation and management work.
Research the company and its social media presence to demonstrate your understanding of their brand and content strategy.
Prepare questions to ask during the interview to showcase your interest in the role and the company.
Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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