Social Media, Content & Influence - Alternance

📌 Core Information

🔹 Job Title: Social Media, Content & Influence - Alternance

🔹 Company: FLOTTE

🔹 Location: Paris, Ile-de-France, France

🔹 Job Type: Intern

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-21

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and animating social media accounts (Instagram, TikTok, Pinterest, Snapchat)
• Content creation and strategy, including photography and video production
• Influencer marketing and collaborations, including talent sourcing and campaign management
• Working closely with the communication agency and the image & communication team

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to drive the brand's online presence and engage with its community.

📋 Key Responsibilities

✅ Manage and animate social media accounts (Instagram, TikTok, Pinterest, Snapchat)

✅ Develop and implement social media strategy, including content calendar and post creation

✅ Conduct social media monitoring and trend analysis to identify opportunities

✅ Collaborate with the communication agency and the image & communication team on campaigns and projects

✅ Coordinate influencer marketing campaigns, including talent sourcing, product sending, and performance analysis

✅ Participate in photoshoots and create native content (photo/video/reels)

✅ Contribute to the brand's visual identity and creative direction

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Pursuing a degree in communication, marketing, fashion, or a related field

Experience: No professional experience required, but relevant internships or personal projects are a plus

Required Skills:

• Strong social media skills and understanding of trends
• Excellent communication and writing skills in French
• Proficient in content creation tools (Canva, CapCut, InShot, or Adobe)
• Fluency in English (spoken and written)
• Strong organizational skills and ability to manage multiple projects
• Creativity and a keen eye for design, fashion, or lifestyle

Preferred Skills:

• Previous experience in marketing or communication (agency or in-house)
• Knowledge of the fashion industry and its trends
• Experience with social media analytics tools

ASSUMPTION: Candidates with a strong personal brand on social media and a passion for storytelling may be at an advantage.

💰 Compensation & Benefits

Salary Range: As this is an internship, the role is unpaid. However, FLOTTE offers valuable work experience and the opportunity to gain insights into the fashion industry.

Benefits:

• Immersion in a growing, creative, and engaged brand
• Collaborative and supportive work environment
• Autonomy, trust, and genuine opportunities for professional growth
• Meaningful projects and a significant role in shaping the brand's image

Working Hours: Full-time (35 hours/week) with flexible hours and the possibility of remote work for specific tasks

ASSUMPTION: While this role is unpaid, the benefits and experience gained may be valuable for students looking to break into the fashion industry.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel & Fashion. FLOTTE is a French eco-responsible brand that offers colorful and feel-good clothing for all pluviophiles (rain lovers).

Company Size: Small (11-50 employees). This size allows for a close-knit team and the opportunity to make a significant impact on the brand's growth.

Founded: 2020. FLOTTE was founded with the mission to transform rainy days into joyful moments through stylish and functional clothing.

Company Description:

• FLOTTE is a French brand that creates colorful and functional clothing for rainy days
• The brand uses recycled materials, such as plastic bottles, to create its clothing line
• FLOTTE aims to combine style, utility, and responsibility in its products

Company Specialties:

• Eco-responsible fashion
• Colorful and functional clothing
• Transforming rainy days into joyful moments

Company Website: http://www.flotte.fr

ASSUMPTION: FLOTTE's commitment to sustainability and its unique approach to fashion make it an attractive company for environmentally conscious candidates.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent opportunity for students or recent graduates to gain experience in social media management, content creation, and influencer marketing.

Reporting Structure: The Social Media, Content & Influence Manager will report directly to the image & communication team and collaborate closely with the communication agency.

Work Arrangement: Full-time (35 hours/week) with flexible hours and the possibility of remote work for specific tasks.

Growth Opportunities:

• Gain valuable experience in social media management, content creation, and influencer marketing
• Develop a strong portfolio of work to showcase to future employers
• Build professional connections within the fashion industry
• Potential full-time employment opportunities after the internship

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a real impact on the brand's success.

🌍 Location & Work Environment

Office Type: Creative and collaborative work environment with a focus on innovation and design.

Office Location(s): 22, Boulevard Voltaire, Paris, Île-de-France 75011, FR

Geographic Context:

• Paris is a vibrant and multicultural city with a thriving fashion industry
• The office is located in the 11th arrondissement, known for its creative and artistic atmosphere
• The area offers numerous cafes, restaurants, and cultural attractions

Work Schedule: Full-time (35 hours/week) with flexible hours and the possibility of remote work for specific tasks

ASSUMPTION: The office environment at FLOTTE is likely to be dynamic, creative, and supportive, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the image & communication team
• Final decision and offer

Key Assessment Areas:

• Social media skills and understanding of trends
• Creativity and ability to generate innovative ideas
• Communication and writing skills in French
• Organizational skills and ability to manage multiple projects
• Alignment with FLOTTE's brand values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Include examples of your personal social media accounts or projects that demonstrate your creativity and understanding of trends
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Social Media, Content Creation, Influencer Marketing, Communication, Marketing, Digital Creation, Trend Analysis, Photography, Video Editing, Design, Organization, Creativity, Curiosity, Collaboration, English

ASSUMPTION: The application process at FLOTTE is likely to be competitive, with a strong focus on creativity, innovation, and alignment with the brand's values.

🛠️ Tools & Technologies

• Canva
• CapCut
• InShot
• Adobe Creative Suite (optional)

ASSUMPTION: Familiarity with these tools is not required but may be an asset in the application process.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Responsibility
• Collaboration

Work Style:

• Creative and dynamic
• Collaborative and supportive
• Focused on innovation and design

Self-Assessment Questions:

• Do you align with FLOTTE's brand values, particularly its commitment to creativity, innovation, and responsibility?
• Are you comfortable working in a creative and collaborative environment?
• Do you have a strong personal brand or a unique perspective that you can bring to the role?

ASSUMPTION: Candidates who demonstrate a strong understanding of FLOTTE's brand values and a creative approach to their work are likely to be a good fit for the company.

⚠️ Potential Challenges

• The role may require working non-standard hours to accommodate social media trends and events
• The fast-paced nature of the fashion industry may present challenges in terms of keeping up with trends and maintaining a strong online presence
• The role may involve managing multiple projects and deadlines, requiring strong organizational skills
• The competitive nature of the fashion industry may present challenges in terms of standing out and making an impact

ASSUMPTION: Candidates who are proactive, organized, and able to adapt to a fast-paced environment are likely to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on social media, content creation, and influencer marketing within the fashion industry
• Similar roles may be found in marketing agencies or in-house marketing teams for fashion brands
• This role offers the opportunity to gain experience in multiple aspects of digital marketing and communications

ASSUMPTION: Candidates who are interested in a career in digital marketing or communications within the fashion industry are likely to find this role appealing.

📝 Sample Projects

• Creating a social media campaign to launch a new product line
• Collaborating with influencers to promote the brand's values and products
• Developing a content strategy to engage with the brand's online community

ASSUMPTION: These projects are intended to give candidates an idea of the types of tasks they may be expected to perform in the role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role fit into the broader marketing and communications strategy for the brand?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These questions are intended to help candidates better understand the role and the company culture, as well as to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare questions that showcase your interest in the role and the company
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.