Social Media Content Lead for a Career Community (UK-based, Remote)

📌 Core Information

🔹 Job Title: Social Media Content Lead for a Career Community (UK-based, Remote)

🔹 Company: Paired

🔹 Location: Indonesia (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (UK-based)

🚀 Job Overview

Key aspects of this role include:

• Managing the content pipeline for Instagram, posting 4-6 times daily
• Creating and repurposing content, overseeing video edits, and writing effective webinar emails
• Collaborating with the CEO & Founder to build rapport with students and collect testimonials
• Utilizing tools such as ManyChat, Canva, and Veed.io for automation, graphic design, and video editing

ASSUMPTION: This role requires a high level of self-motivation and organization, as you'll be managing the content pipeline independently. Strong communication skills are also essential for collaborating with the CEO and other team members.

📋 Key Responsibilities

✅ Manage the content pipeline for Instagram, posting 4-6 times daily across Reels, Stories, Carousels, and Posts

✅ Create and repurpose content from various sources, including photos, LinkedIn posts, pitch decks, and archived stories

✅ Script short-form content for the founder and oversee final video edits

✅ Set up and test ManyChat automations for each Reel/Story

✅ Write simple, effective webinar emails and set up email campaigns

✅ Build rapport with students and collect testimonials

✅ Use internal ChatGPT tools to ideate hooks, perfect copy, and script videos

ASSUMPTION: This role requires a strong attention to detail and a quality assurance mindset to ensure all content is accurate, engaging, and visually appealing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven results through content creation on Instagram, with a strong portfolio showcasing your work

Required Skills:

• Proven results through content creation on Instagram, driving engagement
• Strong copywriting skills, with the ability to write how people actually speak
• Strong quality assurance mindset, with a keen eye for detail
• Ownership mindset, with the ability to manage the full content pipeline
• Experience with Instagram tools such as ManyChat
• Some experience with email marketing tools (ConvertKit, Hubspot, Mailchimp)

Preferred Skills:

• Experience working in an early-stage start-up
• Experience working with a remote team
• Experience using graphic design tools such as Canva

ASSUMPTION: Candidates with experience in social media management, content creation, and email marketing are strongly encouraged to apply. Familiarity with the education sector or career development is a plus but not required.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Flexible working hours and remote work arrangement
• Opportunities for professional growth and development
• Competitive salary and benefits package (details not specified)

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely from the UK

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is not specified but is expected to be competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a leading headhunting agency specializing in sourcing and recruiting top creative and design talent from overseas for various industries.

Company Size: 11-50 employees

Founded: 2023

Company Description:

• Paired understands the critical role that hiring the right talent plays in an organization's success
• The company takes a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements
• Paired is committed to identifying and attracting the very best candidates for its clients

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Paired's focus on personalized, consultative recruitment sets it apart in the industry, and this role offers an opportunity to contribute to the company's growth and success.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the CEO & Founder

Work Arrangement: Remote (UK-based), with flexible working hours

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunity to gain experience in social media management, content creation, and email marketing
• Chance to work closely with the CEO & Founder and contribute to the company's success

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Indonesia (remote work arrangement)

Geographic Context:

• Indonesia is the world's fourth most populous country, with a diverse culture and a growing economy
• The remote work arrangement allows for flexibility and work-life balance
• The UK-based requirement ensures a suitable time zone for collaboration with the CEO & Founder

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement and flexible hours provide a supportive work environment that caters to a diverse range of candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the CEO & Founder
• In-depth interview with the CEO & Founder and/or other team members
• Final decision and offer

Key Assessment Areas:

• Portfolio and past content creation work
• Copywriting skills and ability to write engaging content
• Attention to detail and quality assurance mindset
• Ownership mindset and ability to manage the content pipeline
• Cultural fit and alignment with Paired's values

Application Tips:

• Highlight your proven results through content creation on Instagram and provide examples of your work
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for interview questions that focus on your ability to manage the content pipeline, collaborate with the CEO & Founder, and contribute to Paired's success

ATS Keywords: Social Media Management, Content Creation, Instagram, Copywriting, Quality Assurance, Email Marketing, Automation, Graphic Design, Video Editing, Engagement Strategies, ManyChat, Canva, Team Collaboration, Testimonial Collection, Content Repurposing, Hook Ideation

ASSUMPTION: The application process is designed to assess your skills and experience in content creation, copywriting, and quality assurance, as well as your cultural fit with Paired.

🛠️ Tools & Technologies

• Instagram (Reels, Stories, Carousels, Posts)
• ManyChat (automation)
• Canva (graphic design)
• Veed.io (video editing)
• ConvertKit, Hubspot, or Mailchimp (email marketing)
• Internal ChatGPT tools (ideation, copy perfection, script writing)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Personalized, consultative approach to recruitment
• Commitment to identifying and attracting the very best candidates
• Focus on the critical role that hiring the right talent plays in an organization's success

Work Style:

• Highly self-motivated and organized, with the ability to manage the content pipeline independently
• Strong communication skills, with the ability to collaborate effectively with the CEO & Founder and other team members
• Attention to detail and a quality assurance mindset

Self-Assessment Questions:

• Do you have proven results through content creation on Instagram, driving engagement?
• Are you detail-obsessed, with a strong quality assurance mindset?
• Can you write how people actually speak, with strong copywriting skills?
• Do you have an ownership mindset, with the ability to manage the full content pipeline?
• Are you comfortable working remotely and collaborating with a remote team?

ASSUMPTION: Candidates who align with Paired's values and work style are more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing the content pipeline independently, with a high level of self-motivation and organization
• Collaborating effectively with the CEO & Founder and other team members, despite the remote work arrangement
• Adapting to a fast-paced, dynamic work environment in an early-stage start-up
• Keeping up with the latest trends and best practices in social media management, content creation, and email marketing

ASSUMPTION: These challenges can be overcome with strong communication skills, a proactive approach to problem-solving, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is focused on Instagram content creation and management, whereas similar roles may involve a broader range of social media platforms or more strategic planning
• Paired's personalized, consultative approach to recruitment sets it apart from other agencies, offering a unique opportunity to contribute to the company's success
• This role offers significant growth potential, with the opportunity to gain experience in social media management, content creation, and email marketing

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to similar positions.

📝 Sample Projects

• Creating and repurposing content for Instagram, including Reels, Stories, Carousels, and Posts
• Setting up and testing ManyChat automations for each Reel/Story
• Writing effective webinar emails and setting up email campaigns
• Building rapport with students and collecting testimonials
• Using internal ChatGPT tools to ideate hooks, perfect copy, and script videos

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and tasks associated with this role, giving candidates a better understanding of what to expect.

❓ Key Questions to Ask During Interview

• Can you describe the typical content pipeline for this role, and how it will evolve over time?
• How does this role fit into the broader marketing strategy for Paired, and how will it contribute to the company's success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Paired support the professional growth and development of its employees?
• What are the most challenging aspects of working remotely for the CEO & Founder, and how can this role help to address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's needs and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in content creation, copywriting, and quality assurance
• Prepare a portfolio showcasing your proven results through content creation on Instagram
• Follow up with a thank-you note after your interview, reiterating your interest in the role and addressing any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.