📌 Core Information
🔹 Job Title: Social Media Content Lead - Ovation Agency | Part of TEG
🔹 Company: TEG
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: June 29, 2025
🔹 Experience Level: Mid-Senior level (4+ years)
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Strategizing, planning, and executing organic social media and content activity across live entertainment brands
- Collaborating with campaign, creative, and digital teams to deliver captivating content that drives audience engagement and results
- Managing a Social Media Content Producer and overseeing day-to-day content delivery
- Staying updated with platform trends, algorithm changes, and new formats
- Tracking performance and generating insights to inform future activity
ASSUMPTION: This role requires a balance of creative thinking, community management, and analytics skills. It's ideal for a digital storyteller who thrives on audience engagement and platform trends.
📋 Key Responsibilities
✅ Lead organic social media and content strategy across channels and brands
✅ Create, plan, and schedule engaging content calendars
✅ Brief creative assets and collaborate with internal designers and video editors
✅ Manage posting, community engagement, and audience growth
✅ Stay across platform trends, algorithm changes, and new formats
✅ Track performance and generate insights to inform future activity
✅ Support brand tone-of-voice and visual identity across content
✅ Manage a direct report and oversee day-to-day content delivery
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management. It requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years in social media, digital marketing, or content roles
Required Skills:
- Strong understanding of platform best practice (Meta, TikTok, X, YouTube, Threads, etc.)
- Experience managing content calendars, briefings, and reporting
- Confident writing for digital and adapting tone for different brands
- Creative thinker who’s plugged into pop culture, internet trends, and fan communities
- Highly organized with great attention to detail
- Experience with tools like Hootsuite, Meta Business Suite, Sprout, Canva, or similar
- Passion for music, sport, and live experiences
Preferred Skills:
- Background in entertainment, events, media, or a content agency
- Experience working alongside creative teams (design, video, production)
- Sound knowledge of paid social or performance marketing
- An interest in AI-powered content tools and innovations
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. This role requires a mix of creative and analytical skills, with a strong emphasis on digital literacy.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (Based on industry standards for mid-senior level marketing roles in Melbourne)
Benefits:
- Complimentary event tickets
- Birthday leave
- Volunteering leave
- Wellbeing discounts & flu vaccinations
- Paid parental leave & free employee support (EAP)
- Global rewards and recognition
- Learning, development & career pathways
- A diverse, inclusive, and passionate team
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on market research for similar roles in Melbourne. Benefits are comprehensive and reflect TEG's commitment to employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Live entertainment, ticketing, and technology
Company Size: Medium (51-200 employees)
Founded: TEG was founded in 2006, with Ovation Agency being established more recently
Company Description:
- TEG is a global leader in live entertainment, ticketing, digital, and data, sitting at the heart of the live event experience for millions of fans worldwide.
- Ovation Agency is TEG's in-house marketing and creative powerhouse, combining in-house expertise with trusted partners to deliver high-impact marketing and creative solutions.
- TEG operates globally with over 30 entertainment brands across 40 countries, including Ticketek, SXSW Sydney, Laneway Festival, and 30+ other iconic venues, global tours, and world-class entertainment brands.
Company Specialties:
- Live entertainment and event production
- Ticketing and technology solutions
- Marketing, creative, and digital services
Company Website: TEG Website
ASSUMPTION: TEG's global presence and diverse portfolio of entertainment brands offer unique opportunities for professional growth and exposure to various aspects of the live entertainment industry.
📊 Role Analysis
Career Level: Mid-Senior level (4+ years of experience)
Reporting Structure: This role reports directly to the Head of Content within the Ovation Agency and may have supervisory responsibilities for a Social Media Content Producer.
Work Arrangement: Hybrid (On-site & Remote) - This role requires a balance of on-site collaboration and remote work, with flexibility for working from home when needed.
Growth Opportunities:
- Progression to a senior or management role within the Ovation Agency or TEG
- Expansion into other areas of marketing, creative, or digital within TEG's global operations
- Opportunities to work on high-profile events and campaigns across TEG's diverse portfolio of entertainment brands
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with ample opportunities for professional growth and exposure to various aspects of the live entertainment industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 4 Riverside Qy, Level 3, Southbank, Victoria 3000, AU
Geographic Context:
- Melbourne is Australia's cultural capital, with a vibrant arts scene, diverse communities, and a thriving live entertainment industry
- Southbank is a bustling urban precinct located on the southern bank of the Yarra River, adjacent to the Melbourne CBD
- The office is conveniently located near public transportation, shopping, dining, and entertainment options
Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work and a hybrid work arrangement
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and innovation, with a strong emphasis on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a panel of stakeholders
- Case study or portfolio presentation (if applicable)
- Final interview with the Head of Content or another senior leader
Key Assessment Areas:
- Candidates' understanding of platform best practices and content strategy
- Candidates' ability to create engaging content and adapt tone for different brands
- Candidates' organizational skills, attention to detail, and ability to manage multiple projects
- Candidates' cultural fit with TEG's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of platform trends, algorithm changes, and content innovation in your application materials
- Prepare examples of your work that demonstrate your ability to create engaging content and adapt tone for different brands
- Be ready to discuss your approach to community management, analytics, and performance tracking
ATS Keywords: Social media, content strategy, organic content, community management, platform trends, algorithm changes, content innovation, brand tone, visual identity, team management, content delivery
ASSUMPTION: TEG's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and work environment.
🛠️ Tools & Technologies
- Hootsuite, Meta Business Suite, Sprout, Canva, or similar content management and scheduling tools
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: TEG provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Passionate about live experiences
- Collaborative and inclusive
- Innovative and agile
- Committed to excellence
Work Style:
- Creative and strategic thinkers who thrive on audience engagement and platform trends
- Highly organized with great attention to detail
- Strong communicators with excellent written and verbal skills
- Adaptable and resilient, with the ability to manage multiple projects and deadlines
Self-Assessment Questions:
- Do you have a passion for music, sport, and live experiences?
- Are you a creative thinker who's plugged into pop culture, internet trends, and fan communities?
- Are you highly organized, with great attention to detail, and the ability to manage multiple projects?
- Do you thrive on audience engagement and platform trends, and are you eager to stay updated with the latest developments in social media and content marketing?
ASSUMPTION: TEG values candidates who align with their company values and work style, and who are eager to contribute to their collaborative and innovative work environment.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the live entertainment industry may require candidates to be adaptable and resilient
- The role involves managing multiple projects and deadlines, which may require strong organizational skills and time management
- The hybrid work arrangement may present challenges in terms of communication and collaboration, both on-site and remotely
- The role requires a strong understanding of platform best practices, which may necessitate continuous learning and adaptation
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for professional growth and exposure to various aspects of the live entertainment industry.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this role offers unique exposure to the live entertainment industry and its diverse portfolio of entertainment brands
- Compared to other marketing and communications roles within TEG, this role offers a blend of creative and strategic responsibilities, with ample opportunities for professional growth and development
- Compared to other mid-senior level roles, this role offers a competitive salary range and comprehensive benefits package
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with ample opportunities for professional growth and exposure to various aspects of the live entertainment industry.
📝 Sample Projects
- Developing and executing a content strategy for a major music festival, including organic social media content, community management, and performance tracking
- Collaborating with creative teams to produce engaging visual assets and video content for various live entertainment brands
- Managing a team of content creators to deliver high-quality content for multiple campaigns and events simultaneously
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and creative content development to team management and performance tracking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Ovation Agency and TEG more broadly?
- How does this role fit into the overall content strategy for TEG's live entertainment brands, and what are the key priorities for the first 90 days?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does TEG support the professional growth and development of its employees, particularly in the area of content strategy and marketing?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with TEG's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to create engaging content and adapt tone for different brands
- Be ready to discuss your approach to community management, analytics, and performance tracking during your interviews
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
