Social Media & Content Manager

📌 Core Information

🔹 Job Title: Social Media & Content Manager

🔹 Company: InMoment

🔹 Location: Remote, USA

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global social media strategies for both organic and paid campaigns across multiple platforms.
• Creating, curating, and managing engaging content with a strong focus on video production and storytelling.
• Monitoring, analyzing, and reporting on social media performance to continuously optimize strategies.
• Collaborating with cross-functional teams to ensure consistency and relevance across global channels.
• Staying up-to-date on the latest social media trends, tools, and best practices.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and data-driven decision making. The ideal candidate will have a strong understanding of global audiences and be able to adapt content to different platforms and regions.

📋 Key Responsibilities

✅ Developing and implementing global social media strategies for both organic and paid campaigns across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).

✅ Creating, curating, and managing engaging content, with a strong focus on video production and storytelling.

✅ Developing and implementing content planning, production, publishing, and community management for all social platforms.

✅ Monitoring, analyzing, and reporting on social media performance and campaign effectiveness, using data to continuously optimize strategies.

✅ Collaborating with cross-functional teams (marketing, design, product) to ensure consistency and relevance across global channels.

✅ Engaging with the online community by responding to comments, messages, and participating in relevant conversations to foster brand loyalty.

✅ Staying up-to-date on the latest social media trends, tools, and best practices to ensure cutting-edge strategies.

✅ Communicating monthly production plans and content calendars to internal stakeholders.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and shifting priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2+ years of hands-on experience managing social media for a brand or agency, with a strong grasp of both organic and paid strategies.

Required Skills:

• Proven experience in social media management, with a focus on video creation and editing.
• Fluency in major social platforms (LinkedIn, Instagram, Facebook, TikTok, etc.) and comfortable using tools like Facebook Ads Manager, Google Analytics, and Instagram Insights.
• Excellent written and verbal communication skills, with a sharp eye for crafting content that resonates with a global audience.
• Proficient in web, search, and social analytics tools, with a working knowledge of LinkedIn Analytics, Facebook Insights, or Google Analytics.

Preferred Skills:

• Experience working with global brands or agencies.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite or similar video editing software is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level marketing role with 2-5 years of experience in the USA).

Benefits:

• Autonomy with a flexible work schedule.
• Automatic day off for your birthday.
• Unlimited PTO.
• Medical with HSA (which includes generous employer match & contribution) and FSA options.
• Dental and vision insurance.
• 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Generous parental leave program.
• Legal, ID theft, and employer-paid disability and life insurance.
• Access to wellbeing initiatives and offerings such as the Employee Assistance Program.
• Fun, innovative, collaborative, supportive working environment.
• Inclusion and diversity teams (Women of InMoment and InMovement).
• Employee rewards and referral programs with generous payouts.

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the USA. The actual salary may vary depending on factors such as the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Customer Experience (CX) optimization.

Company Size: 1,001-5,000 employees, which means there are opportunities for growth and career advancement, but the company is large enough to have established processes and teams.

Founded: InMoment was founded in 2011, with a mission to help businesses improve customer experiences by unlocking the power of customer data.

Company Description:

• InMoment is an industry-leading company dedicated to improving experiences and helping businesses take actions through an integrated CX approach.
• The company integrates the voice of the customer wherever they are in their journey, integrates an AI-powered approach to eliminating data silos, and integrates CX technology to prioritize action and inform business decisions.
• InMoment is renowned for helping clients collect and integrate customer experience data to uncover the insights that enable the smartest actions.

Company Specialties:

• Customer experience optimization.
• Voice of customer.
• Employee engagement.
• Social reviews & advocacy.
• Customer feedback.
• Text analytics.
• Net promoter score.
• Customer loyalty and retention.

Company Website: inmoment.com

ASSUMPTION: InMoment is a well-established company with a strong focus on customer experience and data-driven decision making. This role offers the opportunity to work in a dynamic and innovative industry with a clear focus on improving customer experiences.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company.

Reporting Structure: This role reports to the Sr. Director of Demand, indicating that it is part of the marketing department and likely has a significant impact on the company's demand generation efforts.

Work Arrangement: Remote solely, with a flexible work schedule and unlimited PTO, indicating a high degree of autonomy and trust in the candidate's ability to manage their own time.

Growth Opportunities:

• As a mid-sized company, InMoment offers opportunities for career advancement and growth within the marketing department and the company as a whole.
• The role's focus on global social media strategies and content creation provides a strong foundation for growth into more senior roles within the marketing department or other areas of the business.
• The company's emphasis on data-driven decision making and continuous improvement provides opportunities for professional development and skill-building.

ASSUMPTION: This role offers a unique opportunity to gain experience in global social media management and content creation, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location specified.

Office Location(s): Not applicable, as this is a remote role.

Geographic Context:

• The remote nature of this role allows for a high degree of flexibility in terms of location, with the potential to work from anywhere in the USA.
• The company's global focus means that the ideal candidate will have experience working with global audiences and be able to adapt content to different regions and cultures.
• The company's headquarters are in Salt Lake City, Utah, but the remote nature of this role means that the candidate's location is not a factor in their application.

Work Schedule: Full-time, typically 40 hours per week, with a flexible work schedule and unlimited PTO, indicating a high degree of autonomy and trust in the candidate's ability to manage their own time.

ASSUMPTION: The remote nature of this role provides a high degree of flexibility in terms of location and work-life balance, with the potential to work from anywhere in the USA.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager or HR.
• Take-home assignment or case study to assess the candidate's skills and approach to social media management and content creation.
• Final interview with the Sr. Director of Demand and other members of the marketing team.

Key Assessment Areas:

• Candidates' understanding of global social media strategies and their ability to adapt content to different regions and cultures.
• Candidates' video creation and editing skills, as well as their ability to tell a story through compelling, platform-specific content.
• Candidates' ability to analyze and report on social media performance and campaign effectiveness, using data to continuously optimize strategies.
• Candidates' communication skills and their ability to collaborate with cross-functional teams to ensure consistency and relevance across global channels.

Application Tips:

• Tailor your resume and cover letter to highlight your experience with global social media management, video creation and editing, and data-driven decision making.
• Include specific examples of your social media campaigns and their results, as well as any relevant case studies or portfolio pieces.
• Prepare for behavioral interview questions that focus on your ability to manage multiple projects and shifting priorities, as well as your experience working with global audiences.

ATS Keywords: Global social media strategy, video production, storytelling, data-driven decision making, cross-functional collaboration, organic strategies, paid strategies, social analytics tools, platform-specific content, performance optimization, proactive problem solving.

ASSUMPTION: The application process for this role is likely to be competitive, with a high volume of applicants. Tailoring your resume and cover letter to the specific requirements of the role and including relevant keywords will increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Facebook Ads Manager.
• Google Analytics.
• Instagram Insights.
• Adobe Creative Suite or similar video editing software.
• LinkedIn Analytics, Facebook Insights, or Google Analytics (preferred).

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: InMoment values innovation and encourages employees to think creatively and challenge the status quo.
• Collaboration: InMoment fosters a collaborative work environment where employees work together to achieve common goals.
• Accountability: InMoment holds its employees accountable for their actions and expects them to take ownership of their responsibilities.

Work Style:

• Autonomous: InMoment offers a high degree of autonomy and trust in its employees' ability to manage their own time and priorities.
• Data-driven: InMoment values data-driven decision making and expects its employees to use data to inform their strategies and actions.
• Global: InMoment has a global focus and expects its employees to be able to adapt content to different regions and cultures.

Self-Assessment Questions:

• Do you have experience working with global audiences and adapting content to different regions and cultures?
• Are you comfortable working autonomously and managing your own time and priorities?
• Do you have a strong understanding of data-driven decision making and the ability to use data to inform your strategies and actions?

ASSUMPTION: InMoment values employees who are innovative, collaborative, and accountable, with a strong focus on data-driven decision making and global audiences.

⚠️ Potential Challenges

• The remote nature of this role may present challenges in terms of communication and collaboration with cross-functional teams.
• The global focus of the role may require candidates to work outside of standard business hours to accommodate different time zones.
• The high degree of autonomy offered by this role may present challenges in terms of time management and prioritization.
• The competitive nature of the application process may present challenges in terms of standing out from other candidates.

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth and advancement within the company, as well as the high degree of autonomy and flexibility offered by the remote work arrangement.

📈 Similar Roles Comparison

• This role is similar to other mid-level social media management roles, but with a stronger focus on video production and storytelling.
• The global nature of the role sets it apart from similar roles in other companies, which may have a more regional or national focus.
• The company's emphasis on data-driven decision making and continuous improvement provides opportunities for professional development and skill-building that may not be available in similar roles at other companies.

ASSUMPTION: This role offers a unique opportunity to gain experience in global social media management and content creation, with a clear path for career advancement within the company.

📝 Sample Projects

• Developing and implementing a global social media strategy for a new product launch, including organic and paid campaigns across multiple platforms.
• Creating a series of video tutorials to educate customers on how to use a new software feature, with a focus on storytelling and platform-specific content.
• Analyzing and reporting on the performance of a social media campaign, using data to inform future strategies and optimize results.

ASSUMPTION: The specific projects required for this role may vary depending on the company's current initiatives and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall marketing strategy and demand generation efforts?
• What are the key challenges facing the company's social media presence, and how can this role help to address them?
• What opportunities are there for growth and advancement within the company, specifically within the marketing department?
• How does the company support work-life balance and employee well-being, specifically for remote employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your experience with global social media management, video creation and editing, and data-driven decision making.
• Prepare a portfolio or case study that demonstrates your social media campaigns and their results, as well as any relevant examples of your video creation and editing skills.
• Prepare for behavioral interview questions that focus on your ability to manage multiple projects and shifting priorities, as well as your experience working with global audiences.
• Follow up with the hiring manager or HR within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.