Social Media & Content Manager

📌 Core Information

🔹 Job Title: Social Media & Content Manager

🔹 Company: Fellow

🔹 Location: San Francisco, CA

🔹 Job Type: Full-time, On-site (3 days per week)

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 4-6+ years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Fellow’s social media strategy
• Managing the content calendar for consistent brand storytelling
• Leading brand community engagement and curating partnerships
• Analyzing performance metrics and optimizing content strategy

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and community management. Candidates should be comfortable working in a fast-paced environment and have a passion for coffee and design-forward brands.

📋 Key Responsibilities

✅ Own and execute Fellow’s social media strategy, developing a compelling, consistent brand voice across Instagram, TikTok, YouTube

✅ Manage the content calendar, ensuring a steady stream of high-quality, on-brand storytelling that educates, entertains, and inspires

✅ Lead brand community, engaging with customers, creators, and coffee enthusiasts to deepen relationships and spark conversations

✅ Curate and manage content creator and brand partnerships that align with Fellow’s values and aesthetic

✅ Oversee the influencer program, briefing and managing the influencer agency to ensure brand alignment across creators, tastemakers, and cultural voices

✅ Develop and launch content franchises—recurring content series that build engagement, brand identity, and audience loyalty

✅ Spot and amplify organic cultural moments where Fellow is or can be part of the conversation in an authentic, meaningful way

✅ Collaborate with internal creative teams and external partners to produce compelling content, from short-form videos to in-depth storytelling

✅ Analyze performance metrics and optimize content strategy to drive reach, engagement, and conversion

✅ Identify emerging trends, platform shifts, and best practices to keep Fellow ahead of the curve

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work collaboratively with various teams to achieve brand goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4-6+ years of experience in social media, content strategy, or brand marketing

Required Skills:

• Proven experience managing a brand’s social presence and community at scale
• Strong writing, editing, and content development skills
• Familiarity with social media management tools and analytics platforms
• Basic knowledge of content creation tools (Figma, Adobe Suite, etc.)
• Experience in lifestyle, coffee, food & beverage, or design-forward brands is a plus

Preferred Skills:

• Fluency in Spanish or another language
• Experience with SEO and content optimization

ASSUMPTION: Candidates with experience in the coffee industry or a related field may have an advantage in this role. However, a strong passion for coffee and a willingness to learn are also valuable.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year (DOE)

Benefits:

• Employee Equity Plan
• Paid Time Off
• 401k with Company Contribution after 6 months of employment
• Medical, Dental, and Vision Insurance
• Wellness Credit and Donation Matching
• Monthly Fitness Stipend
• Paid Parental Leave
• Discount on Fellow Products

Working Hours: Full-time, 40 hours per week, with flexibility for remote work 2 days per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the San Francisco Bay Area. However, the final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically focused on specialty coffee and coffee-related products

Company Size: 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration

Founded: 2013, with a history of innovation and design in the coffee industry

Company Description:

• Fellow is on a mission to help people brew ridiculously good coffee at home
• Inspired by the need for high-quality equipment to properly brew high-quality coffee
• Offers a range of products, including kettles, grinders, French presses, mugs, and exclusive coffee

Company Specialties:

• Product Design and Coffee

Company Website: http://fellowproducts.com

ASSUMPTION: Fellow is a well-established company in the specialty coffee industry, with a strong focus on design and innovation. Applicants should be prepared to work in a creative and fast-paced environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for junior team members or interns

Work Arrangement: Hybrid, with 3 days per week required in the office and 2 days per week remote

Growth Opportunities:

• Potential for advancement within the marketing department or the company as a whole
• Opportunities to work on special projects and gain experience in different areas of marketing
• Chance to grow with the company and contribute to its continued success

ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Creative and collaborative office environment with a focus on design and innovation

Office Location(s): 560 Alabama St, San Francisco, California 94110, US and 820 Valencia St, San Francisco, California 94110, US

Geographic Context:

• San Francisco is a major hub for the tech and design industries, with a vibrant and diverse cultural scene
• The office locations are in the Mission District and South of Market (SoMa) neighborhoods, which are known for their art, food, and nightlife
• The company offers a hybrid work arrangement, allowing employees to work remotely 2 days per week

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work 2 days per week

ASSUMPTION: Applicants should be comfortable working in a creative and collaborative office environment and be able to commute to the office 3 days per week.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the Marketing Director to discuss the role and the candidate's qualifications
• Second-round interview with a panel of team members to assess cultural fit and skills
• Final interview with the CEO to discuss the role and the company's mission and values

Key Assessment Areas:

• Candidates' understanding of Fellow's brand and products
• Candidates' social media and content strategy skills
• Candidates' ability to work collaboratively and creatively with team members
• Candidates' cultural fit with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Fellow's brand and products in your application materials
• Demonstrate your creativity and strategic thinking in your responses to interview questions

ATS Keywords: Social Media Strategy, Content Development, Community Engagement, Copywriting, Visual Storytelling, Data Analysis, Trend Spotting, Content Creation Tools, Brand Partnerships, Influencer Management, Creative Thinking, Cultural Observation, Brand Identity, Audience Loyalty, Engagement Strategies, Digital Storytelling

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and qualifications in a clear and concise manner.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics platforms (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Content creation tools (e.g., Figma, Adobe Suite, Canva)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Candidates should be comfortable using a range of social media management, analytics, and content creation tools to effectively manage Fellow's social media presence and content strategy.

👔 Cultural Fit Considerations

Company Values:

• Innovation and design
• Community and collaboration
• Quality and craftsmanship

Work Style:

• Creative and collaborative
• Fast-paced and dynamic
• Focused on design and innovation

Self-Assessment Questions:

• Do you have a strong understanding of Fellow's brand and products?
• Are you comfortable working in a creative and collaborative office environment?
• Do you have a passion for coffee and a willingness to learn about the specialty coffee industry?

ASSUMPTION: Candidates should be prepared to demonstrate their understanding of Fellow's brand and products, as well as their ability to work collaboratively and creatively with team members in a fast-paced and dynamic office environment.

⚠️ Potential Challenges

• The role requires a strong understanding of social media platforms, content creation, and community management
• The role may require working non-standard hours to manage social media content and engagement
• The role may require travel to attend industry events or conferences
• The role may require working with a diverse range of team members and external partners

ASSUMPTION: Candidates should be prepared to work in a fast-paced and dynamic environment, with a strong focus on design and innovation. They should also be comfortable working with a diverse range of team members and external partners.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Strategist role in a mid-sized consumer goods company
• However, this role has a specific focus on the specialty coffee industry and requires a strong understanding of Fellow's brand and products
• This role offers opportunities for professional growth and development within the marketing department and the company as a whole

ASSUMPTION: Candidates should be prepared to demonstrate their understanding of Fellow's brand and products, as well as their ability to work collaboratively and creatively with team members in a fast-paced and dynamic office environment.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch
• Managing a content calendar for a major brand campaign
• Curating and managing a content creator and brand partnership program

ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and skills in managing social media content and engagement, as well as their ability to work collaboratively with team members and external partners.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media and content team currently?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• What is the company's approach to work-life balance and flexibility?
• How does the company support its employees' professional development and growth?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions about the role, the company, and the industry to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your social media and content management work
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.