πΉ Job Title: Social Media & Content Manager
πΉ Company: Fellow
πΉ Location: San Francisco, CA
πΉ Job Type: Full-time, On-site (3 days per week)
πΉ Category: Marketing
πΉ Date Posted: May 6, 2025
πΉ Experience Level: 4-6+ years
πΉ Remote Status: On-site (3 days per week)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and community management. Candidates should be comfortable working in a fast-paced environment and have a passion for coffee and design-forward brands.
β Own and execute Fellowβs social media strategy, developing a compelling, consistent brand voice across Instagram, TikTok, YouTube
β Manage the content calendar, ensuring a steady stream of high-quality, on-brand storytelling that educates, entertains, and inspires
β Lead brand community, engaging with customers, creators, and coffee enthusiasts to deepen relationships and spark conversations
β Curate and manage content creator and brand partnerships that align with Fellowβs values and aesthetic
β Oversee the influencer program, briefing and managing the influencer agency to ensure brand alignment across creators, tastemakers, and cultural voices
β Develop and launch content franchisesβrecurring content series that build engagement, brand identity, and audience loyalty
β Spot and amplify organic cultural moments where Fellow is or can be part of the conversation in an authentic, meaningful way
β Collaborate with internal creative teams and external partners to produce compelling content, from short-form videos to in-depth storytelling
β Analyze performance metrics and optimize content strategy to drive reach, engagement, and conversion
β Identify emerging trends, platform shifts, and best practices to keep Fellow ahead of the curve
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work collaboratively with various teams to achieve brand goals.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4-6+ years of experience in social media, content strategy, or brand marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the coffee industry or a related field may have an advantage in this role. However, a strong passion for coffee and a willingness to learn are also valuable.
Salary Range: $100,000 - $120,000 per year (DOE)
Benefits:
Working Hours: Full-time, 40 hours per week, with flexibility for remote work 2 days per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the San Francisco Bay Area. However, the final offer may vary depending on the candidate's experience and qualifications.
Industry: Consumer Goods, specifically focused on specialty coffee and coffee-related products
Company Size: 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration
Founded: 2013, with a history of innovation and design in the coffee industry
Company Description:
Company Specialties:
Company Website: http://fellowproducts.com
ASSUMPTION: Fellow is a well-established company in the specialty coffee industry, with a strong focus on design and innovation. Applicants should be prepared to work in a creative and fast-paced environment.
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for junior team members or interns
Work Arrangement: Hybrid, with 3 days per week required in the office and 2 days per week remote
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the company as a whole.
Office Type: Creative and collaborative office environment with a focus on design and innovation
Office Location(s): 560 Alabama St, San Francisco, California 94110, US and 820 Valencia St, San Francisco, California 94110, US
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work 2 days per week
ASSUMPTION: Applicants should be comfortable working in a creative and collaborative office environment and be able to commute to the office 3 days per week.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media Strategy, Content Development, Community Engagement, Copywriting, Visual Storytelling, Data Analysis, Trend Spotting, Content Creation Tools, Brand Partnerships, Influencer Management, Creative Thinking, Cultural Observation, Brand Identity, Audience Loyalty, Engagement Strategies, Digital Storytelling
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and qualifications in a clear and concise manner.
ASSUMPTION: Candidates should be comfortable using a range of social media management, analytics, and content creation tools to effectively manage Fellow's social media presence and content strategy.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be prepared to demonstrate their understanding of Fellow's brand and products, as well as their ability to work collaboratively and creatively with team members in a fast-paced and dynamic office environment.
ASSUMPTION: Candidates should be prepared to work in a fast-paced and dynamic environment, with a strong focus on design and innovation. They should also be comfortable working with a diverse range of team members and external partners.
ASSUMPTION: Candidates should be prepared to demonstrate their understanding of Fellow's brand and products, as well as their ability to work collaboratively and creatively with team members in a fast-paced and dynamic office environment.
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and skills in managing social media content and engagement, as well as their ability to work collaboratively with team members and external partners.
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions about the role, the company, and the industry to demonstrate their interest and engagement.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.