📌 Core Information
🔹 Job Title: Social Media & Content Manager
🔹 Company: GenLayer Labs Corp.
🔹 Location: Remote (United States preferred)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (fully)
🚀 Job Overview
Key aspects of this role include:
- Owning and growing GenLayer's social media presence across multiple platforms
- Crafting a unified brand voice and creating engaging content
- Collaborating with cross-functional teams to translate complex ideas into accessible narratives
- Supporting major launches and campaigns
- Tracking performance and optimizing content with clear KPIs
- Experimenting with various content formats to push boundaries
- Growing and supporting GenLayer's community of developers, validators, and ecosystem partners
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. It is ideal for someone who is crypto-native, passionate about AI and decentralized infrastructure, and has experience growing social media accounts from scratch.
📋 Key Responsibilities
✅ Own and grow GenLayer's social media presence across Twitter/X, LinkedIn, Telegram, YouTube, and Discord
✅ Create and manage content, including posts, threads, newsletters, blog articles, scripts, and memes
✅ Collaborate with founders, engineers, community, and design teams to translate technical innovations into accessible, high-impact narratives
✅ Support major launches and campaigns, such as testnets, protocol upgrades, and partnerships
✅ Track performance and optimize content with clear KPIs (engagement, growth, reach, shares, sentiment, etc.)
✅ Experiment creatively with formats to push the boundaries of blockchain + AI content
✅ Help grow and support GenLayer's community of developers, validators, and ecosystem partners
ASSUMPTION: This role requires a strong understanding of the crypto and AI industries, as well as the ability to quickly learn and adapt to new technologies and trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years in content, social, or community marketing, ideally in crypto, tech, or startups
Required Skills:
- Exceptional writing and editing skills, especially for short-form content
- Experience using scheduling and analytics tools (e.g., Typefully, TweetDeck, Notion, Canva, Buffer, etc.)
- Familiarity with GenAI tools (GPT, Midjourney, DALL-E, etc.) a plus
- Knowledge of DeFi, L2s, and AI/LLMs is a big bonus
Preferred Skills:
- Experience with viral content creation
- Knowledge of video editing and production
- Fluency in multiple languages
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location). GenLayer Labs offers competitive salaries and equity/rewards.
Benefits:
- Competitive salary
- Equity/rewards
- Flexible hours
Working Hours: Full-time (40 hours per week), with flexible hours and a fully remote work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: GenLayer Labs is a decentralized AI research collective building the trust infrastructure for the AI Age. They are the developers of GenLayer, an open, AI-driven Court of the Internet that enables autonomous agents and smart contracts to access live web data, interpret natural language, and resolve disputes using AI consensus.
Company Size: GenLayer Labs is a small, experienced, and ambitious team with deep conviction in their mission.
Founded: GenLayer Labs was founded in 2023 and is headquartered in New York, NY, with additional offices in Barcelona, Spain, and Lisbon, Portugal.
Company Description:
- GenLayer Labs is a decentralized AI research collective focused on building trust infrastructure for the AI Age
- The company is the developer of GenLayer, an open, AI-driven Court of the Internet that enables autonomous agents and smart contracts to access live web data, interpret natural language, and resolve disputes using AI consensus
- GenLayer Labs is backed by Maelstrom (Arthur Hayes), Arrington Capital, and North Island Ventures
Company Specialties:
- Generative AI
- AI
- AI Marketplace
- Open-Source Framework
- GenAI for Businesses
- AI Agents
- Collaborating AI Agents
Company Website: genlayerlabs.com
ASSUMPTION: GenLayer Labs is a fast-growing startup with a strong focus on innovation and collaboration. They value candidates who are passionate about AI, crypto, and decentralized infrastructure.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and qualifications
Reporting Structure: This role reports directly to the CMO and works closely with founders, engineers, community, and design teams
Work Arrangement: Fully remote, with flexible hours
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to work on cutting-edge AI and blockchain technologies
- Chance to shape the story of a protocol creating an entirely new category of infrastructure
ASSUMPTION: This role offers significant growth potential for the right candidate, as GenLayer Labs is a fast-growing startup with a strong focus on innovation and collaboration.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): New York, NY; Barcelona, Spain; Lisbon, Portugal
Geographic Context:
- GenLayer Labs is headquartered in New York, NY, with additional offices in Barcelona, Spain, and Lisbon, Portugal
- The company operates on a fully remote basis, with team members located across multiple time zones
- Candidates are preferred to be based in the United States but are welcome to apply from anywhere
Work Schedule: Full-time (40 hours per week), with flexible hours and a fully remote work arrangement.
ASSUMPTION: While GenLayer Labs is fully remote, the company values collaboration and communication among team members. Candidates should be comfortable working in a distributed team environment.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the HR team
- Interview with the CMO to discuss the role and cultural fit
- Technical assessment or case study to evaluate writing and content creation skills
- Final interview with founders or other key team members
Key Assessment Areas:
- Writing and editing skills
- Creativity and strategic thinking
- Knowledge of the crypto and AI industries
- Cultural fit and alignment with GenLayer Labs' mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include examples of your previous content creation work, such as blog posts, social media campaigns, or viral content
- Demonstrate your understanding of the crypto and AI industries in your application materials
- Showcase your passion for AI, crypto, and decentralized infrastructure in your interview responses
ATS Keywords: Social Media Management, Content Creation, Community Marketing, Writing, Editing, Analytics, Crypto Knowledge, DeFi Knowledge, AI Knowledge, Collaboration, Creativity, Experimentation, Technical Translation, Brand Voice, Engagement Tracking, Content Optimization
ASSUMPTION: GenLayer Labs uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Social media management tools (e.g., Typefully, TweetDeck, Notion, Canva, Buffer)
- GenAI tools (e.g., GPT, Midjourney, DALL-E)
- Video editing and production tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
- Analytics tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social)
ASSUMPTION: While familiarity with specific tools is preferred, candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Passion
- Excellence
Work Style:
- Remote-friendly
- Flexible hours
- Results-driven
- Data-informed
- Continuously learning
Self-Assessment Questions:
- Do you live and breathe crypto and AI, and are you excited about the potential of decentralized infrastructure?
- Are you a creative and strategic thinker who can craft engaging narratives from complex ideas?
- Are you comfortable working in a remote, distributed team environment?
- Do you thrive on experimentation and pushing the boundaries of what's possible?
ASSUMPTION: GenLayer Labs values candidates who are passionate about AI, crypto, and decentralized infrastructure, and who are comfortable working in a remote, collaborative environment.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly-changing startup environment
- Keeping up with the latest trends and developments in the crypto and AI industries
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with a distributed team across multiple time zones
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the crypto and AI industries, as well as the ability to translate complex technical concepts into accessible narratives
- While the role is similar to other social media and content management positions, it offers the unique opportunity to work at the bleeding edge of AI and blockchain technologies
- This role offers significant growth potential, as GenLayer Labs is a fast-growing startup with a strong focus on innovation and collaboration
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it sets them up for success in this unique role.
📝 Sample Projects
- Creating a viral social media campaign to announce a major protocol upgrade
- Developing a series of blog posts or videos that explain complex AI concepts to a general audience
- Managing a community of developers, validators, and ecosystem partners to ensure their needs are met and they remain engaged with the project
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be expected to perform in this role. However, the specific projects and responsibilities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach collaboration and communication in a remote, distributed team environment?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. However, candidates are encouraged to ask their own questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include examples of your previous content creation work, such as blog posts, social media campaigns, or viral content
- Prepare for your interviews by researching the company, the role, and the industry, and by practicing your responses to common interview questions
- Follow up with the hiring team after your interviews to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
